Embrace

Helping engineers manage the complexity of mobile and front-end to build better, bolder experiences. [••]
Embrace is the only solution built natively for OpenTelemetry. We assist development teams in connecting the dots across their full stack observability strategy and their generational transition from legacy to OTel web and mobile. Companies like Cameo, Hilton, P&G, and Home Depot rely on Embrace to make mobile a competitive advantage in how they interact with their end-consumers as well as their workforces.  

Proud to be YCombinator S19 and YCG F21, and the next in line of their great track record with SaaS platforms, like PagerDuty, Firebase and Parse.  Embrace is supported by leading investors, including NEA, Greycroft, Allianz, and Eniac, and executives from DataRobot, AppDynamics, PagerDuty, Sendbird, Scopely, Parse, MoPub, and Apple TestFlight.

Co-Founder and CEO

Various

Over 10x real returns as advisor, founder, and investor to start-ups and established companies, including Max (acq AppLovin), King.com (acq Activision), Wonder (acq Atari), Armada Systems (Founders Fund and SpaceX backed), Unblocked, BackEngine, P0 Security, Devyce (YC), TrueBiz (YC), Shuttle (multi time successful founder), H Code Media (acquired PE), Fantasmo (acq Tier Mobility), Aequus Ads (acq. Moloco), Entice Labs (acq Neutron Interactive), Uber Media (acq Near), Backengine.ai, and Boom Fantasy. LP in Greycroft, Eniac and Fundersclub.

With a 'versatile' background, Eric provides a unique perspective by bringing together many, many disciplines into a concise strategy and execution plan. Best fits include start-ups who need to identify and cross-off potential paths quickly, mobile apps / vendors / technologies, SaaS / consumer / games, and monetization (especially via ads)

Investor and Advisor

Scopely

Acquired by Saavy Games for $4.9B in April 2023. Top 6 largest game acquisition in history. Top 10 exit in Los Angeles. 

Scopely provides the best developers in the world with the tools, expertise, and infrastructure to power their mobile games to massive and sustained success.

Grown to over $4b in valuation with titles like Walking Dead, Yahtzee, WWE and Star Trek.

Co-Founder and Strategic Advisor

Acquired by Saavy Games for $4.9B in April 2023

Six #1 Top Free games in a row and counting... 

Eric was the versatile execution arm of Scopely's tremendous success. He is a 'CxO' builder of teams and foundations for the core publishing model, finance, operations, ad monetization, IP & developer partnerships, tech platform & analytics ... In good startup fashion, Eric's roles have included : initial owner of the Dice With Buddies (Yahtzee) franchise, driver of Scopely's first three financings, inventor of Scopely's publishing business, negotiator of IP licenses including Walking Dead and Wheel of Fortune, Scopely's unusual and differentiated approach to monetization through in-game advertising, the originator of Scopely's culture of oil paintings (thank-you Kramer)...

Co-Founder and CxO / COO / CFO

(Acquired by AppLovin 2018)

The programmatic enablement platform for App Developers
- Ideated by several of us from day zero
- Developed by the team that built MoPub

Founding Advisor

Hooked Media Group

Built and operated a multi-million preroll video ad network and arbitrage business across hundreds of premier websites.  Crazy stories!

VP of Product

Aggregate Knowledge

(Acquired by Neustar in 2013)

Invented and built the first ever Data Management Platform (DMP.)

Director, Product and Business Development

Internal strategist working directly on initiatives and strategies with the Top 300 executives for the CEO and C-Level Operation Team

Strategy & Change Internal Practice

Updata Partners

•  Developed the investment strategy and led the effort in Tax, Home Networking and Information Services
•  Researched and reviewed software and IT companies for potential venture capital infusion

Venture Capital Associate

Gunderson Dettmer

•  Provided emerging growth companies with legal and business advice
•  Incorporated and advised Sling Media and AdBrite

Corporate Associate

Trilogy Software

Technical Pre-Sales & Product Management

Co-Founder of Embrace (YC S19 & YC top 100 company) and Scopely ($5B acquisition)

Co-Founder of Embrace [••], the leader in OpenTelemetry for mobile and the front-end. Development teams use Embrace to complete their full stack observability strategy and accomplish their SLOs. Companies, including Goat, Wildlife, Hilton, P&G, Owlet, and Home Depot, partner with Embrace to build experiences we all love across phones, tablets, point-of-sale systems, IoT, cars, spatial, and other devices.
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Eric co-founded Scopely, the largest US mobile games publisher, valued at $5B, with 8+ top-grossing games (Scrabble, Star Trek, MonopolyGo, Walking Dead, WWE and Yahtzee.)

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