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My clients work with me to figure out their brand strategy (who they are, what they do, who they serve, and why it matters) and how to communicate it effectively with the right message, design, and execution. I love helping them find that sweet spot, that overlap, between strategy and creativity. To say all the right things but make them interesting. To be clear and clever at the same time. I love how Bill Bernbach explains it: "Dullness won't sell your product, but neither will irrelevant brilliance."
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