Corteva Agriscience

•Execution of social (Facebook, Instagram, Snapchat, Twitter) and paid search.
• Utilize media buying tools to effectively develop, manage and deliver digital campaigns.
•Generate performance on paid social and paid search on a monthly or quarterly basis.
• Write and execute ad copy, create audiences, optimize campaign based on goal/KPI.
• Work and collaborate with vendor partners.

Paid Media Specialist

EchoPoint Media

Senior Digital Media Planner/Buyer

Freelance Digital Buyer

Market Wagon

•Planned and managed a marketing plan that would increase sales and drive previous purchasers back to the online store. 
•Handled various social media pages organically and oversaw the community engagement of Market Wagon.
•Analyzed different marketing channels and advised where to optimize based on performance.
•Created and managed email marketing campaigns.
•Executed social media campaigns by creating new audiences, writing post copy, and making creative for post.

Digital Marketing Manager

Red7e

•	Develop and manage digital marketing campaigns that best align with customers goal.
•	Create and optimize SEM campaigns through Google AdWords.
•	Manage organic and paid social campaigns on LinkedIn, Twitter, Instagram and Facebook.
•	Track and report success of campaigns on different digital channels.
•	Community management for various clients.

Digital Media Manager

•Participated in the development and management of effective integrated media plans for companies like the Indianapolis Motor Speedway and Roche.
•Executed digital campaigns in third party ad server.
•Handled execution, optimization and reporting of campaigns.
•Planned social media campaigns from beginning to end which included: writing post copy, creating audiences, optimizing and providing campaign effectiveness results.
•Community management for Cummins.

Digital Media Planner/Buyer

Gannett | USA TODAY NETWORK

•Executed digital strategies that helped boost sales and engagement for retail clients.
•Managed campaigns throughout their lifecycle, which included planning, objective setting, optimization of campaigns to increase performance and reporting.
•Maintained performance goals and provided client with ROI examples. 
•Provided client with monthly Facebook posts and digital recommendations.

Digital Optimization Specialist

Emmis Communications

Part-Time Promotions Assistant

• Spokesperson for IQE.
• Translated documents and other materials.
• Coordinated events from execution to tear down.
• Presented and informed people about the IQE program.

Part-Time Community Engagement Specialist 

Cummins Inc.

•Managed Cummins social media accounts and website.
•Wrote blogs as a ghost writer that were displayed on the Cummins website.
•Translated blogs and other documents from English to Spanish.
•Helped with online reputation management by replying to social media comments, emails and other channels.
•Created internal & external e-mail campaigns.

Digital Communications Specialist

RevLocal

•Collaborated with small businesses to implement a marketing strategy that would help increase their online presence and elevate their ranking on local search. 
•Managed social media accounts and provided monthly posts for Facebook, Twitter and other social media platforms.
•Managed online reputation management for different small businesses on social media channels, Google my Business and other directories.

Digital Marketing Strategist

French Lick Resort

•Assisted with concert setup. (Numbering chairs, scanning tickets, and cleaning after concert)
•Planned and coordinated future events. 
I planned and coordinated a small Mother's Day activity for families in the hotel.
•Planned and coordinated activities for future conference groups.
•Helped with KidsFest activities.
•Customer Service.
•Cycle counts & Invoice.

Special Events Coordinator

• Helped customers with various issues including making reservations, showing rooms, handling lost and found items.
• Customer Service.
• Used programs such as BosaNova & LMS.

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Gabriela Calzada's Linkedin Analytics

Gabriela Calzada

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Gabriela Calzada

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