TGT Diagnostics

Senior Marketing and Communications Specialist

- Event management for all company events worldwide
- External communications
- Internal communications
- Digital media content planning (including web, social media, newsletters and articles)
- Website management and content development 
- Support the role out of new brands and communications
- Implement and monitor new communications campaigns
- Distribution of external news on appropriate channels 
- Liaise and collaborate with colleagues, third party suppliers and media networks as appropriate 
- Liaise with sales teams to publicise and promote events
- External campaign roll-out

Marketing and Communications Specialist

- Developing and implementing a digital marketing strategy
- Managing the digital marketing calendar
- Maintaining the online presence and reputation of the company on (LinkedIn, Instagram, Facebook, Twitter, YouTube)
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance
- Creating and updating digital marketing reports
- Running of paid campaigns across social platforms 
- Manage company website content so it aligns with brand strategy
- Event management for Europe, Africa, and USA from start to finish (sourcing vendors, suppliers, promotional merchandise, graphics, design)
- Liaise with sales teams to publicise and promote events
- External campaign roll-out

Digital Marketing Specialist

- Implement social media strategy aimed at building brand identity and sales activation
- Run social paid campaigns for target audiences to grow brand identity
- Oversee social media calendar, supporting brand awareness projects and new product launches
- Support with events organisation, design and preparation 
- Collaborate with designers and agencies for creative content requirements
- Prepare performance reports with analysis to update management

Digital Marketing Coordinator

Lidl GB

-Lead and motivate the team through shifts
-Created an environment where colleagues can do their best work
-Delegated tasks and solved problems swiftly
-Lead the store in the absence of the Store Manager and Deputy Store Manager, taking responsibility for day-to-day operations including the monitoring of store figures
-Keep on top of freshness, inventory and stock management, and cash processes to ensure shifts run smoothly
-Keep everything tidy and clean, on the shop floor and behind the scenes in the warehouse
-Ensure and provide excellent customer service throughout the store
-Train new employees 
-As the Vibe Ambassador of the store: Organised company events 2x a year, kept up store morale and solved various internal dilemas or issues within staff relations

Shift Manager

Robert Gordon University

Help during School of Computing organised events such as;
-Open Days
-Applicants Day
-Local School Teaching Programmes 
-Seasonal Computing Events

School of Computing Student Ambassador

ICON STORES LTD.

Promoted to manager of two stores; includes normal shop duties with the additional jobs of creating point of sales for promotions, banking and folders of both stores

Manager

Promoted to supervisor; includes normal shop duties plus creating rotas, sorting out cover and holidays, training new staff, first line of contact and cover for emergencies

Store Supervisor

General store running and upkeep, stocktakes, serving customers and operating tills, receiving and booking in deliveries

Shop Assistant

MullenLowe Dubai

Student Intern

Livingroom Communication

Analyzing creative briefs
Creative brainstorming
Help launch a new juice brand called "Better This", 
Organize and act in a promotional video for "Better this", 
Produce sample text for client presentation

Advertising Intern

Gabriela is an experienced Digital Marketing Coordinator with a demonstrated history of working in the oil & energy industry. 

Strong marketing professional with a BSc (HONS) focused in Digital Media from Robert Gordon University. She is skilled in creative briefs, creative concept design, event organisation, digital and social media strategy, campaign set-up/ running and Adobe Suite.

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