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Gabriele Franco's Linkedin Analytics

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Gabriele Franco

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Thank you for taking the time to read my Bio. I am the founder of Cassandra Cassandra is the first self-service software to model your media mix effectiveness and receive media plans that maximize your sales. It tells you exactly how much to spend in each media channel to maximize your ROI and predicts the number of sales that you are going to generate. It represents a scientific guide to marketing budget allocation decisions. On average, our customers experience a 30% lift in ROI thanks to Cassandra Want to find out more about Cassandra? Visit -> https://cassandra.app/

Check out Gabriele Franco's verified LinkedIn stats (last 30 days)

Followers: 11,666

Posts: 1

Engagements: 31

Likes: 26

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Gabriele Franco's Best Posts (last 30 days)

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2025/05/12

This was all Jim Gianoglio Idea: "Let's get 2 Marketing Mix Modeling competitors, bring them on stage and create the first live MMM podcast" Me from Cassandra and T.S. Kelly from Arima We touched the following points to help the listener understand: 1. How to start with: Open Source / Saas / Consultant / InHousing 2. Choosing the Right Marketing Mix Modeling Approach 3. Challenges and Success Stories in Marketing Mix Modeling 4. Future of Marketing Mix Modeling 5. Practical case from the audience Spotify and Youtube link in the first comment

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