Viaretina

Viaretina provides consulting services for marketing leaders to evaluate how prospects and clients will react to your design. We combine neuromarketing research and artificial intelligence to help you and your stakeholders measure visual attention and optimize conversion rates on your landing pages, email campaigns and mobile apps.

Founder

EFAP / MBA Digital Marketing & Business

MBA Guest Lecturer

Return Path

• Data Analytics - Leveraging data to improve consultants' efficiency by providing tools and support to the Professional Services team. Driving adoption of data analytics and data visualization practices across the team.
• Project Management - Leading projects to sustain the team access and use of the data by working actively with the Analytics teams. Implementing Tableau (BI) and preparing ready-to-use reports.
• Innovation & Product Development - Prototyping, developing and launching new data-driven consulting offers. Development of some fully-automated reports focusing on the subscriber's lifecycle.
• Research & Development - Exploring and developing new solutions involving technologies such as predictive eye-tracking and sentiment analysis (NLP).
• Pre-sale & Retention - Supporting high-value pre-sales opportunities and strategic renewals. Strong focus on data analysis and insights to prepare client-facing storytelling.
• Thought Leadership - Industry expert and public speaker for some events.

Director of Professional Services, Analytics

VISIPLUS academy

Trainer - Email Marketing

• Prestations de conseil en email marketing : Audit des programmes emailing, analyses concurrentielles, évaluation des problématiques de réputation, accompagnement sur la définition de la stratégie à adopter.
• Prestations de conseils techniques : Audit délivrabilité, diagnostique et recommandations associés à l'infrastructure d'envoi des emails. Gestion de projet et accompagnement des annonceurs dans le cadre d'une migration. Analyses statistiques des performances.
• Accompagnement avant-vente : Identification des besoins, définition et présentation des prestations de conseil sur mesure.
• Intervention lors de séminaires et publication d'articles.
• Veille et études statistiques pour affiner la connaissance liée aux comportements des internautes face à l'email marketing.

Senior Email Strategist

IMMD - Lille, French University

Lecturer in Email Marketing at the University of Lille (Master 2 E-commerce)

Lecturer - Email Marketing

Experian CheetahMail

• Deliverability Consulting & Analysis (technical and e-marketing)
• Overall Client Reputation Monitoring regarding ISPs behaviors
• Platform Management, incidents management and ISP Relations
• Continuous Improvement of the Infrastructure (PMTA) face the changing needs
• Project Management on Monitoring solutions, functional infrastructure...
• Deliverability Expert Speaker, White paper et news publishing
• Data Mining and conception of a scoring model for analyze client deliverability reputation.

Email Reputation & Deliverability Specialist

Management of some strategic clients
• Technical & e-marketing Project Management
• Monitoring and support
• Deliverability Consulting 

Conception & Deployment of internal tools (Deliverability Reports …)

Technical Account Manager

👁️‍🗨️ The Observation: Users’ attention span is extremely limited and is primarily driven by what they see.

⚠️ The Problem: We have data on everything… except for truly understanding what influences user perception and visual attention.

🎯 My Solution: Viaretina decodes visual experience, identifies friction points, and offers concrete actions to boost your impact and conversions.

Brands like Mercedes-Benz, Generali and Decathlon trust our expertise, which combines UX, AI, and Cognitive Science. We help them make better creative decisions and optimize conversion rates by relying on science and data rather than simple opinions.

❓ Ready to uncover what your users actually see and to shift from opinions to data-driven insights?

Taplio

Gabriel Gastaud's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

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Want to drive more opportunities from LinkedIn?

Gabriel Gastaud's Linkedin Analytics