Formulance Group

Formulance is a group that specializes in the sales & marketing of innovative materials, chemicals, natural ingredients, as well as industrial & medical solutions.
Originally founded in 2013, the group is now composed of four clusters, in accordance with its market segments : Industry, Healthcare, Ingredients & Fragrance.

Overseeing all communications from the group and its brand portfolio.
Restructuring the brand architecture into clusters.
Management the different communication strategies involved, along with their implementation.
Change Management : Driving digitalization of communication processes within the group.
Visual communication, event management, Digital & corporate communication.
Transformation of scientific & technical information into comprehensive & digestable messages.


Team Management & Strategy :

— 4 brand strategies conceived & deployed
— 3 communication campaigns launched
— 4 talents managed : following up on project advancement & 
— 3 softwares implemented within the company : change management
— 1 influencer partnership with the 2022 Environnemental Photographer


Marketing & Technical communications :

— 10+ product booklets & portfolios created
— 200+ technical documents generated & handled with the help of my kick-ass team
— 15+ technical reports edited for quotations (up to 2M€+)


Digital Communications & Content creation :

— 4 websites coded (self-made using low-code) (ongoing)
— 50+ Linkedin posts written per year
— 4 visual identities delivered (2 brand guidelines, 2 ongoing)
— 6 client-targeted company presentations 
— 1 newsletter launched


Event communications :

— 10 events prepared per year : coordination with organizers, contractors & suppliers 
— Systemic creation of marketing collaterals, stand visuals & everything related.
— Isometric modelization (3D-like) for our stand booths for enhanced coordination around events

Group Head of Communications

Group Communication Manager

Drylast® — Etanchéité Coolroof

Drylast propose des solutions sur mesure qui vous permettent de réaliser des économies d’énergie, tout en prolongeant la durée de vie de vos toitures.

ANTHELYS

Anthelys conçoit, développe et commercialise une gamme de produits et solutions durables et innovants pour le secteur du bâtiment, de la construction et du génie civil.

www.gabrielperrier.com

Counselled clients & managed projects.
Created content & communication collaterals for start-ups, agencies and individuals.

Communication consultant

mylivn

Managed social media strategy & execution from A to Z :

🎯 Social media strategy definition
📅 Content planning
🔍 Content sourcing
📷 Content creation
📣 Performance Marketing, Paid Advertising & User Acquisition
🤝 Third-party coordination whenever content is outsourced
📈 Analytics & reporting - daily, weekly, monthly
🌐 Keeping owned channels up to date on all levels
📊 Social media listening & benchmarking

Achievements so far :

📈 Generated 15,000+ app installs in Q2 2021.
📈 Grew Facebook fanbase from 20K to 50K followers
📈 Grew Twitter fanbase from 1K to 2K followers
📈 Reached the 3K followers milestone on Instagram 
👍 Increased the overall engagement rate from 7% to 18% (Facebook, Instagram, Twitter, LinkedIn)
☑️ Got the Facebook page officially verified

Social Media Manager

Expleo Group

Managed projects in aerospace communications.
Created content : copywriting & graphic design (both print & digital).
Internal target : 2000 people. • external target : clients (Airbus) & talents (engineers).

Communications officer

France Pari

Set up special offers & analysed performances.
Defined the digital campaign  «Back to betting».
Wrote client newsletters • 3000 weekly views.

Digital Marketing Assistant

Université Toulouse 1 Capitole

Developed the public notoriety of our Masters program :
Designed collaterals, visuals & wrote content.

Brand coordinator

Trimetys Group

Assistance à la directrice de communication à l’heure d’une restructuration organisationnelle. Rédaction de communiqués de presse. Productions graphiques (booklets, flyers) en fonction des besoins des hôtels du groupe.

ENL Group

Created newsletters for 2 subsidiaries • 800 people.
Wrote internal articles • 5000 people. 
Delivered collaterals for internal events

Internal Communications Assistant

I am Gabriel, a 360° Communication enthusiast.

I have been helping businesses in their everyday communication needs since 2010. As of today, I manage the communication of Formulance group along with its subsidiaries. I am always committed to providing tailored & target-oriented solutions.

➡️ www.gabrielperrier.com/en

+33 6 25 51 81 24
info@gabrielperrier.com

Keywords : Project Management • External Communications  •  Internal Communications • Media Relations • Public Relations • Customer Relations • Digital Communication • Digital marketing • Community Management • Events  • Content Creation • Facebook Ads

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