Gabriel Villa's Linkedin Analytics

Martech BO at Claro, striving for a Data Driven Omnichannel Marketing stack. Marketplace and transactional experiences in a digital ecosystem. Claro Data Insights & Ads head, building new business using state of the art Advanced Analytics. Data Rewards, Wifi Rewards, Push Notification, Claro Vantagens and Claro Promo product owner. E-Commerce and Marketplace ecosystem reference voice, during 3 years tenure on the VTEX platform. E-Commerce head with real world experience running a successful operation, with a 41x GMV increase for ShopFácil.com. Expert on payments and loyalty industries. Is a professional driven by business transformation with deep knowledge in Business Design, capable of framing new opportunities out of traditional operations, oriented on consumer needs and scalability. New Technologies aficionado and first mover into messaging technologies, voice commerce, franchising integration and omnichannel. MorseCast on TV - Broadcast on cable TV for Claro Customers - one year weekly program on tech and business news - https://youtu.be/wlzbORPf5PA Chatbot ShopFácil - The first transactional chatbot project in Brasil (2016) - end to end conversation with interactive search, buying flow and payment, on messenger. - https://www.visa.com.br/sobre-a-visa/noticias-visa/sala-de-imprensa/shopfacil-e-visa-lancam-chatbot-no-facebook-messenger.html media use case for Google - 800mm of impressions for ShopFácil Black Friday - https://www.thinkwithgoogle.com/intl/pt-br/estrategias-de-marketing/video/gerando-valor-de-marca-com-o-masthead-do-youtube/