RepVue

Creating content for our weekly newsletters that reaches >100K subscribers.

Also managing and overseeing partnerships with influencers across various social channels (primarily LinkedIn and Instagram) providing best practices and tracking ROI by providing UTM links and monitoring relevant KPIs in Google Analytics.

Overseeing our organic social strategy and creating content across social channels.

Tracking social media analytics and generating monthly reports with relevant KPIs, and implementing a content calendar with posts scheduled out in advance.

Digital Content Manager

Fred Haas Toyota World

Managed organic social strategy and created content across social channels, becoming the first person in the org to do so. Stayed up-to-date with automotive news and trends; Launched a TikTok page and had 5 videos reach more than 100,000 views, while also achieving a 25% growth rate on Instagram and posting on brand Facebook page that reached 30,000 people monthly. 

Tracked social media analytics and created monthly reports with relevant KPIs, and created a content calendar with posts scheduled out in advance. 

Partnered with significant influencers in the automotive space like pickuptrucktalk.com and The Fast Lane Studios (TFL)

Edited content and layout on our website, working in unison with an external ad agency and other various 3rd party points of contact. 

Photographed vehicle inventory and internal marketing events/parties.

Responded to and monitored reviews on Google, Yelp, and other 3rd party sites.

Digital Marketing Manager

Eye Center of Houston, Vision Source

Oversaw the marketing division of a medical facility named as one of the 2020 CooperVision best practices. 

Key Responsibilities: 
- Created and published content for the website. Launched website for affiliate company. 
- Implemented organic social marketing strategy; Published and scheduled content across multiple social channels.
- Designed marketing materials such as flyers, brochures and billboard OOH ads.
- Managed and strategized internal marketing events for holiday occasions and team member events.
- Oversaw the entire marketing budget to ensure company finance goals were met.

Marketing Director

Texas State University

Responsible for creating and providing a professional live stream broadcast of the Texas State University sports teams on the ESPN+ TV network.

​Key Responsibilities:
​- Streamed live Texas State University sporting events for ESPN+ TV network until sports were canceled due to COVID-19.
​- Utilized video camera skills as well as diagnosed technical dilemmas in fast-paced environment with minute margin for error.
- Worked in unison with ~7 members of camera team, utilizing communication and time-management skills.

Live Sports Videographer - ESPN+

Responsible for managing and updating multiple social media accounts on multiple social media platforms for a student body population of 38,231.

​Key Responsibilities:
 - Researched and created engaging social media content using digital software while maintaining a consistent voice and tone across social media platforms.
​- Measured and analyzed social media and website analytics
- Assisted in outreach and promotion events. 
- ​Supported with the development and implementation of marketing campaigns.
- Undertook administrative tasks to ensure the functionality and coordination of the department’s activities.

Marketing Specialist - Texas State University Health Center

Social content at RepVue

I have over half a decade of working in it all: startup environments, corporate environments with external agencies, one-man banding it.... and everything in between! Most of my time has been creating in the social, influencers, newsletters, and analytical feedback space. 

In my spare time, I enjoy watching the Houston Texans break my heart (except maybe things have changed now???) and admiring old, fast cars 🚗💨

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