Prenetics

Growth Lead

KICKS CREW

Co-Founder / Growth Advisor

Co-Founder and Chief Growth Officer at KICKSCREW, an Global Sneakers/Fashion Marketplace.

Technology Transformation: Drove strategic transformations to our technology infrastructure and systems, promoting operational agility and efficiency.

ERP Systems: Designed and deployed in-house ERP systems, enhancing business processes, data management, and operational efficiency.

Growth Leadership: Set ambitious targets and guided key initiatives, leading to business expansion from 6 to over 40 countries.

Growth Hacking: Implemented various growth hacking techniques, achieving 50 times growth within 18 months.

Paid Advertisement Strategy: Developed a comprehensive strategy for paid advertisements, maximizing our marketing ROI through data-driven insights.

SEO Strategy: Developed and implemented SEO strategies, significantly boosting our digital visibility and organic traffic.

CRM Strategy: Built a robust CRM strategy, boosting customer engagement, retention, and loyalty. Implemented automated email journey touchpoints.

Conversion Rate Optimization: Optimized the customer journey through CRO, enhancing website performance and customer satisfaction.

Affiliate Strategy: Set up a dynamic affiliate strategy, expanding our brand reach and leveraging performance-based marketing.

Product Listing Optimization: Revolutionized the product listing process, resulting in a 50-fold increase in efficiency.

Awards and Recognition: Instrumental role in KICKSCREW's recognition in Google Hong Kong's Success Stories of 2021.

Data Strategy: Established the foundational data strategy at KICKSCREW's inception, which drives informed decision-making processes.

Team Building: Assembled a robust team, forming the cornerstone of our operations and success.

Co-founder / CGO

NTH Trading (Shenzhen) Limited, (E-Commerce International Group)

Co-Founder of NTH Trading Limited, driving the company's expansion into major markets such as Japan, Korea, and Taiwan with our Direct-to-Consumer (DTC) business model.

- Established our 15,000 sqft headquarters and quality inspection center in Shenzhen, the heart of our operations, and a testament to our commitment to product quality.

- Managed the Merchandising team, ensuring seamless product development, procurement, and inventory management.

- Instituted stringent quality control measures that have been key to earning trust and loyalty from customers across various markets.

- Built a stellar customer service team to provide unparalleled support, bolstering customer satisfaction, and enhancing our reputation in the marketplace.

- Spearheaded the development of an in-house ERP and Warehouse Management System to increase operational efficiency, enabling the dispatch of up to 2,500 orders per day, and effectively navigating the dynamic demands of the global marketplace.

- Created a proficient operations team responsible for managing our marketplaces in target regions, thereby enhancing brand visibility and our competitive standing.

- Led the design and implementation of strategic marketing initiatives tailored to our target markets, leading to increased brand visibility and market penetration.

- Fostered an environment that encourages innovation, collaboration, and professional growth, driving the company's success.

Co-Founder

DG Creative (Taiwan) Ltd

Electronic Cigarettes International Group

-Serving as the Managing Director of APAC at Electronic Cigarettes International Group, a prominent figure in the e-cigarette industry.

-Instrumental in leading the company's expansion into the Asia-Pacific region, establishing a strong market presence and driving regional growth.

-Led the establishment of our China team, from talent acquisition to training and development, ensuring alignment with our global corporate culture and objectives.

-Managed the IQC, FQC, and OQC processes, implementing stringent quality control measures across the production lifecycle to ensure our products meet the highest industry standards.

-Conducted regular comprehensive audits and oversaw operations across our Chinese factories to ensure seamless production and adherence to quality benchmarks.

-Established operations in China to serve global orders, entailing meticulous strategic planning, robust logistics, and efficient quality control systems.

-Cultivated robust relationships within China, managing key relationships with local suppliers, governmental bodies, and business partners to enhance our operational capability.

-Fostered a collaborative and innovative work environment, encouraging team engagement, continuous learning, and innovation, thereby driving team performance and regional success.

Managing Director (Asia Pacific)

Three-Beans K.K. 株式會社 (JAPAN)

-Co-Founder of Three-Beans K.K., a company renowned for developing and selling innovative gadgets tailored to the Japanese market.

-Spearheaded the product development process from ideation through to market delivery, adhering to the highest standards of quality, functionality, and user experience.

-Developed and managed a successful B2B business in Japan, fostering valuable relationships with key business partners and expanding our market presence.

-Represented the company at key product conferences, building industry connections, gathering insights, and promoting our product offerings.

-Navigated the complex landscape of patent registration, securing our intellectual property rights and safeguarding our unique product innovations.

-Devised and implemented market strategies that effectively increased product visibility, market penetration, and overall brand awareness.

-Fostered an innovation-focused culture within the team, encouraging creativity and a forward-thinking mindset, leading to the development of unique, customer-centric products.

Uni-Shopper (Korea) Ltd.

Outlast International (HK) Ltd

APPTAILOR

DCP Holdings

Software Developer

At the heart of my professional journey lies a deep-seated technical acumen. I've seamlessly blended this technical expertise with an entrepreneurial spirit, enabling me to navigate the vast e-commerce landscape and establish businesses in sectors ranging from fashion and sneakers to electronics and digital products sales.

Beyond mere e-commerce setups, my technical proficiency has been a cornerstone in optimizing platform performance, ensuring cybersecurity, and integrating advanced growth hacking tools. The synergy of my technical skills with innovative, low-cost marketing strategies has consistently boosted user acquisition and retention rates for my e-commerce ventures.

By melding data-driven insights with the most recent growth marketing tech stacks, and a keen technical intuition, I've been able to pivot e-commerce ideas into industry front-runners and elevate established businesses to new pinnacles of success.

In a digital world that's both vast and intricate, my unwavering commitment is to stay technically adept while continually innovating in e-commerce and growth strategies. If you're looking for a deeply technical e-commerce expert with an unmatched drive for growth, let's connect.

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