Niio Art

As the Chief Revenue Officer at Niio Art, I led the company's commercial arm with a strategic focus on key markets including the #US, #Europe, #Korea, and #Hong_Kong. My efforts centered on decoding and implementing Niio's flywheel, fostering alignment across the company's various facets. I initiated the journey with a B2B SaaS focus, orchestrating the development of the B2B2C channel to propel Niio's B2C growth, and seamlessly progressing to the supply side.

Key Achievements:
Engineered a robust #revenue machine to execute a comprehensive #go-to-market strategy, encompassing #operations, #sales, #partnerships, and brand & marketing strategy.
Strategically positioned the company for B2C growth, overseeing the preparation of teams, growth strategy, product marketing, support infrastructure, and partnerships, with a focus on validating self-serve proof-of-concepts.
Spearheaded the hiring and training of a high-performing team across the US, Hong Kong, and Israel, cultivating a culture of accountability, transparency, and engagement by instilling key performance indicators (KPIs) and fostering a data-driven mindset.
Played a pivotal role in securing a $15 million Series A funding round in 2021, articulating the company's value proposition effectively.

Skills:
•	Operations Management
•	Contract Negotiation
•	Business Development
•	Budgeting
•	Team Building
•	Strategic Planning
•	Negotiation
•	Sales Management
•	P&L Management
•	Business Process Improvement
•	Cross-functional Team Leadership
•	Strategy
•	Risk Management
•	Executive Management
•	Account Management
•	Banking
•	Business Strategy
•	Supply Chain Management
•	Sales
•	Product Development

Chief Revenue Officer (CRO)

GR Consulting

A Dynamic executive with a proven track record in providing strategic assessments, Go-To-Market, and growth strategy development for startups and mid-size companies. Specialized in turn-around consulting, driving increased efficiency, productivity, and bottom-line results.

Key Achievements:
Spearheaded strategic initiatives for numerous startups and mid-size companies, delivering actionable plans for sustained growth and market penetration.
Conducted comprehensive assessments to identify operational inefficiencies and implemented business process improvements, resulting in enhanced operational efficiency and cost savings.
Led cross-functional teams in the development and execution of Go-To-Market strategies, ensuring seamless integration with overall business objectives.
Successfully negotiated complex contracts, optimizing terms for favorable outcomes and fostering long-term partnerships.
Implemented robust budgeting and P&L management processes, contributing to financial stability and profitability.
Formulated and executed sales management strategies, achieving revenue targets and market expansion.

Skills:
•	Operations Management
•	Contract Negotiation
•	Business Development
•	Budgeting
•	Team Building
•	Strategic Planning
•	Negotiation
•	Sales Management
•	P&L Management
•	Business Process Improvement
•	Cross-functional Team Leadership
•	Strategy
•	Risk Management
•	Executive Management
•	Account Management
•	Banking
•	Business Strategy
•	Supply Chain Management
•	Sales
•	Product Development

Main focus on Startup & Cloud Industries

Business Consultant

Taptica

As the Chief Operations Officer at Taptica, I spearheaded multifaceted initiatives to drive operational excellence, elevate revenue streams, and fortify the company's position as an industry leader in the digital advertising landscape.

Operations Management and Business Development:
Led cross-functional teams in executing streamlined operations, ensuring seamless collaboration between various departments. Championed business development strategies that resulted in key partnerships, expanding Taptica's market reach and enhancing revenue streams.

Budgeting and P&L Management:
Drove meticulous budgeting processes, aligning financial strategies with corporate goals. Oversaw Profit and Loss statements, implementing strategic financial measures to enhance profitability and fiscal responsibility.

Team Building and Cross-functional Team Leadership:
Cultivated a high-performance culture by assembling and nurturing dynamic teams. Spearheaded cross-functional collaboration, fostering synergy among diverse teams to achieve overarching business objectives.

Strategic Planning and Business Process Improvement:
Crafted and executed strategic plans that aligned with Taptica's long-term vision. Pioneered business process improvements, enhancing efficiency and optimizing workflows to ensure operational agility.

Negotiation and Risk Management:
Applied astute negotiation skills to mitigate risks and capitalize on emerging opportunities. Developed risk management frameworks that fortified Taptica against market fluctuations and uncertainties.

Strategy and Product Development:
Crafted and executed comprehensive business strategies, aligning operational efforts with overarching goals. Drove product development initiatives, ensuring Taptica's offerings remained cutting-edge and competitive.

Chief Operations Officer

As the General Manager of Taptica USA (New York, NY & San Francisco, CA), I spearheaded transformative initiatives that significantly impacted the company's growth and positioned it as a market leader in the digital advertising industry. Over a two-year period from 2015 to 2017, I strategically built and led a dynamic team, expanding our workforce from 5 to 19 across two key offices in New York and San Francisco. Under my leadership, Taptica USA embraced a culture that balanced hard work, play, and enjoyment, fostering a collaborative and motivated team.

Key Achievements:
Team Expansion and Market Footprint:
Successfully grew the US team from 5 to 19, strategically positioning personnel in New York and San Francisco offices. expanded Taptica's market presence by implementing a dynamic and inclusive work culture, emphasizing hard work and a commitment to excellence.

Brand Strengthening and Client Relationships:
Elevated Taptica's brand to market leadership status by cultivating robust client relationships founded on our reputation for efficient, effective, and transparent business practices. actively engaged in industry conferences, sharing insights on market trends and best practices, and contributed articles to industry media.

Operational Excellence:
Implemented and streamlined US office procedures and processes, aligning them with headquarters in Israel, to enhance overall organizational efficiency and synergy. led the fraud management team, formulating and executing the company's fraud strategy.

Skills Utilized:
•	Operations Management
•	Contract Negotiation
•	Business Development
•	Budgeting
•	Team Building
•	Strategic Planning
•	Negotiation
•	Sales Management
•	P&L Management
•	Business Process Improvement
•	Cross-functional Team Leadership
•	Strategy
•	Risk Management
•	Executive Management
•	Account Management
•	Banking
•	Business Strategy
•	Supply Chain Management
•	Sales
•	Product Development

General Manager

As VP of Operations at Taptica, I led the strategic shift to video marketing, initiating & managing a successful team that generated a new revenue stream, surpassing targets. Cultivated a startup culture within Taptica, fostering innovation and excellence.

Key Achievements:
Video Strategy Leadership: Pioneered Taptica's move into video, forming and leading a successful team, exceeding revenue targets, and driving innovative technology development.
Cultivating Innovation: Established a startup culture within Taptica, promoting innovation and agility.
Financial Stewardship: Solely managed operational budget creation and fulfillment, ensuring optimal resource allocation.

Skills Demonstrated:
•	Operations Management: Oversaw day-to-day operations for efficiency.
•	Contract Negotiation: Successfully negotiated and finalized contracts.
•	Business Development: Drove initiatives to secure new business opportunities.
•	Budgeting: Developed and managed budgets for strategic alignment.
•	Team Building: Nurtured a high-performing team through effective leadership.
•	Strategic Planning: Formulated and executed strategic plans for long-term growth.
•	Sales Management: Implemented effective sales strategies, exceeding revenue targets.
•	P&L Management: Demonstrated expertise in profit and loss management.
•	Business Process Improvement: Implemented process improvements for enhanced efficiency.
•	Cross-functional Team Leadership: Led cross-functional teams to achieve common goals.
•	Strategy: Developed and executed strategies to address market challenges.
•	Risk Management: Proactively managed operational risks.
•	Business Strategy: Formulated and executed business strategies aligned with goals.
•	Sales: Implemented effective sales strategies for revenue growth.
•	Product Development: Contributed to the development and launch of new products.

Vice President Operations 

Marimedia Ltd.

As the Vice President of Sales and Media at Marimedia Ltd., I spearheaded the company's initiatives in the dynamic landscape of digital advertising, focusing on both the supply & demand sides of the business. My role involved the strategic management of a high-performing sales team comprising 7 professionals and overseeing a media department composed of four teams with a total of 24 talented individuals.

Key Achievements and Responsibilities:

Strategic Vision: Developed and executed comprehensive marketing strategies to enhance the company's market position and revenue streams. My focus on innovation and market trends played a pivotal role in driving Marimedia's success in a rapidly evolving industry.

Qadabra Project Leadership: Successfully shepherded the two-year Qadabra project, a transformative initiative that rigorously tested new technologies. This project not only served as a testament to my leadership but also resulted in the development of a proof of concept (#POC), catalyzing the company's strategic pivot towards a demand-side focus.

Team Management: Oversaw the daily #operations of a diverse media department, consisting of four teams with a total of 24 professionals. My leadership ensured seamless collaboration and productivity, contributing to the overall success of Marimedia's media endeavors.

Brand Consolidation and #M&A Leadership: As a member of the core management team, I actively contributed to the brand consolidation efforts, aligning Marimedia's identity with its strategic goals. Additionally, I played a crucial role in the successful #merger_and_acquisition activities, notably the Taptica #M&A of Area One, enhancing Marimedia's market presence and capabilities.

Vice President of Sales

As the Director of sales and media of Marimedia Ltd. I’ve established & led the Sales department, shaping it’s culture, defining hiring criteria, and enhancing the company's internal public relations.

I’ve also crafted and executed Marimedia's sales strategy and vision, conceptualizing and implementing a compelling pitch to drive business growth.

Fostered seamless collaboration with Client Relations and Media Buying departments, aligning strategies and objectives for a unified and synergistic approach.

Took charge of Marimedia's business development, successfully negotiating ad-serving deals with industry giants such as Appnexus and Yahoo (Right Media). Maintained robust relationships with key partners, ensuring long-term collaboration and mutual success.

Spearheaded conference guidelines and training initiatives for the sales and other cross-functional teams, ensuring a consistently high level of expertise and service delivery.

Assumed responsibility for Marimedia's overarching marketing strategy, overseeing the creation of the company's website, and actively contributing to brand development efforts.

This role demanded a holistic approach to sales and media management, from shaping the company's internal dynamics to securing strategic partnerships and driving marketing initiatives. My efforts significantly contributed to Marimedia's growth and market presence during my tenure as Director, Sales and Media.

Director Media Sales

As the Director of Sales at Marimedia Ltd., I’ve played a pivotal role in driving the company's growth through strategic business development, fostering strong client relations, and spearheading brand development initiatives. my multifaceted role encompassed a range of responsibilities, showcasing dynamic leadership and business acumen.

Key Achievements and Responsibilities:
Business Development: led the charge in identifying and cultivating new business opportunities, consistently exceeding revenue targets. mY strategic insights and market intelligence were instrumental in positioning Marimedia Ltd. as a key player in the industry. Through innovative approaches, I’ve secured and nurtured high-value partnerships, contributing significantly to the company's bottom line.

Client Relations: Excelled in building and maintaining robust client relationships. My commitment to understanding client needs and delivering tailored solutions not only enhanced customer satisfaction but also led to repeat business and referrals. I’ve served as a trusted advisor, ensuring that clients received maximum value from Marimedia Ltd.'s suite of offerings.

Brand Development: I’ve played a pivotal role in shaping and promoting the Marimedia Ltd. brand. My strategic vision and marketing expertise were instrumental in creating a compelling brand narrative, resulting in increased brand awareness and industry recognition. Through targeted campaigns and initiatives, I’ve elevated the company's profile in the competitive marketplace.

Advertisers/Publishers Onboarding: Streamlined the onboarding process for advertisers and publishers, optimizing efficiency and ensuring a seamless experience. My hands-on approach and attention to detail contributed to a high level of client satisfaction, fostering long-term partnerships with key stakeholders.

Sales Director

DSNR Media Group

As the Sales Lead at DSNR Media Group, I spearheaded strategic initiatives to expand our market presence, focusing on the dynamic landscapes of the French and German markets. My role involved crafting and executing innovative advertising campaigns tailored to meet the unique needs of clients within these regions.

Key Achievements:
Market Expansion: Successfully opened and penetrated the French and German markets, establishing a strong foothold for DSNR Media Group. This involved in-depth market research, identifying key players, and implementing targeted sales strategies.

Revenue Growth: Implemented and executed comprehensive sales plans that resulted in significant revenue growth for the company. I consistently exceeded sales targets by leveraging a deep understanding of the advertising industry and customizing solutions to meet clients' objectives.

Client Relationship Management: Cultivated and nurtured strong relationships with clients, ensuring their satisfaction and loyalty. By understanding their business goals and challenges, I was able to provide tailored advertising solutions that delivered measurable results.

Cross-functional Collaboration: Collaborated closely with cross-functional teams, including marketing, creative, and analytics, to ensure seamless campaign execution. This involved coordinating efforts to deliver high-quality and impactful advertising campaigns that resonated with the target audience.

Market Trends Analysis: Stayed abreast of industry trends and market dynamics, providing valuable insights to the team and clients. This proactive approach allowed us to stay ahead of the competition and adapt strategies for optimal campaign performance.

Sales Lead

Signals Analytics (Acquired by Kenshoo, now Skai)

Web Redesign and Content Development: Revamped company website for enhanced user experience. Generated persuasive content and visuals aligned with brand identity, boosting online presence.

Public Relations and Event Management: Executed successful PR initiatives, securing increased media coverage. Orchestrated seamless virtual and in-person events, fostering industry connections and elevating brand visibility.

Newsletter Oversight: Managed newsletter creation and distribution, keeping stakeholders informed about updates, launches, and industry insights. Implemented segmentation strategies for targeted communication.

Project Management for Portals and Presentations: Led cross-functional teams in defining requirements for portal design and presentations, ensuring timely and quality execution.

Marketing Specialist

I’m Passionate about instilling innovation, fostering an open culture, and driving effective methodologies, I am a seasoned Operations leader committed to delivering tangible results. My leadership philosophy revolves around empowering and motivating teams, nurturing expertise, and fostering personal growth for collective success.

As a dynamic and agile professional, I thrive on learning and experiencing diverse cultures, ideas, and technologies. With a proven track record as an executioner, I possess a unique people superpower, breathing life into underperforming and financially distressed businesses.
My expertise lies in strategic assessments, growth strategy development, and foundation building. I specialize in manifesting go-to-market (GTM) strategies into well-oiled machines, starting with a robust leadership foundation. I excel in building revenue motors—setting targets and KPIs, instilling a culture of accountability, crafting compelling sales pitches and processes, and ensuring product-market fit aligns with market dynamics.

Key skills include:

•	Operations Management
•	Contract Negotiation
•	Business Development
•	Budgeting
•	Team Building
•	Strategic Planning
•	Negotiation
•	Sales Management
•	P&L Management
•	Business Process Improvement
•	Cross-functional Team Leadership
•	Strategy
•	Risk Management
•	Executive Management
•	Account Management
•	Business Strategy
•	Supply Chain Management
•	Sales
•	Product Development

I specialize in defining, building, and implementing organizational culture while leading client-facing and revenue-generating teams. My commitment to operational excellence includes establishing the necessary foundations to support seamless execution. Known for getting stuff done, I am adept at turning challenges into opportunities and achieving sustainable success. Let's connect and explore how my skills can elevate your organization to new heights.

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Galia Reichenstein

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