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Galina Shmeleva's Linkedin Analytics

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Galina Shmeleva

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Strategic partnerships manager with background in Marketing Communications. Experienced in prospecting, nurturing and expanding different types of partnerships. I have worked with Fortune 500 accounts such IBM, HSBC and Duolingo. Passionate about understanding the market and partners' business goals, building relationships that generate value, analyzing data and turning these insights into impactful strategy. Excellent communicator with analytical mindset combined with strong business acumen and passion for storytelling. My expertise/achievements: - Outstanding partner prospecting, retention and renewal skills (grew revenue from accounts by 20% over a one year period, and then by another 10% the following year) - Partner account/portfolio management (managed portfolios of up to 15 partners and several external agencies) - Project and program management (built internal processes and facilitated cross-functional teams alignment to launch partnership programs, optimized day-to-day project coordination and acted as primary liaison to the cross-functional team members for partnership programs) - Offering 8+ years of experience at digital and communications agencies as account and partner manager responsible for growing and renewing accounts - Building partner programs: Defining criteria for Ideal Partner Profile, leading activities to align internal teams with the partner program, developing GTM strategies for partner programs - Crafting and implementing partner co-marketing programs (created communication strategies for launching new and supporting legacy partnerships) - Negotiating and closing partnership agreements - Effectively partnering with internal teams to reach the alignment goals with the overall partnership strategy (sales, marketing, product, legal, customer success) - Strong ability to gather, analyze, and communicate data-driven insights to drive decision-making and enhance partnerships - Excellent communication and problem solving skills - Constantly reaching and exceeding KPIs - Industry expertise: Martech, Edtech, HR tech, Future of Work. Please drop me a line! :) [email protected]

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