Galina Shmeleva's Linkedin Analytics

As a Partnerships and Business Development professional my goal is to help tech companies leverage Partner-Led-Growth and build mutually beneficial strategic partnerships in the HR Tech and Martech spaces that create new revenue streams, amplify market reach through co-marketing initiatives, contribute to the growth of their customer base and drive innovation. My expertise and passion are specifically in collaborating with B2B SaaS tech companies in the verticals of HR Tech, Future of Work and Marketing Technology with a special focus on product and agency partnerships as well as partnerships with Venture Capital firms. I bring a unique blend of strategic insight, industry knowledge, network, and relationship-building expertise backed by over 8 years of experience in Communications and Business Development. My expertise/achievements: - Partner and customer prospecting, closing, retention and renewal (grew revenue from accounts by 20% over a one year period, and then by another 10% the following year) - Partner account/portfolio management (managed portfolios of up to 15 partners and several external agencies) - Project and program management (built internal processes and facilitated cross-functional teams alignment to launch partnership programs, optimized day-to-day project coordination and acted as primary liaison to the cross-functional team members for partnership programs) - Offering 8+ years of experience at digital and communications agencies as account and partner manager responsible for growing and renewing accounts - Building partner programs: Defining criteria for Ideal Partner Profile, leading activities to align internal teams with the partner program, developing GTM strategies for partner programs - Crafting and implementing partner co-marketing programs (created communication strategies for launching new and supporting legacy partnerships) - Negotiating and closing partnership agreements - Effectively partnering with internal teams to reach the alignment goals with the overall partnership strategy (sales, marketing, product, legal, customer success) - Strong ability to gather, analyze, and communicate data-driven insights to drive decision-making and enhance partnerships. Drop me a line! :) galina.shmeleva@gmail.com