Unit21

Product Marketing Lead

Design Pickle

-Led the go-to-market (GTM) strategies and successful launches for key features and products, including White Label, API, Zapier integrations, and native app integrations (Slack and MS Teams).
-Increased customer engagement and acquisition through targeted and segmented email/in-app campaigns and strategic GTM initiatives (37% open rate (average around 25%), 5.2% CTR, video watch rate over 75%).
-Developed and executed marketing strategies, managing everything from product messaging to hands-on creation of assets, including GTMs, email campaigns, automated workflows, social media copy, blogs, video storyboards, and more.
-Collaborated cross-functionally with product, design, and sales teams to align marketing efforts with product launches, driving product adoption and customer engagement.
-Spearheaded website optimization projects, including a full revamp of the Power Plans page, resulting in a significant increase in conversion rates (60% lift in demos booked).

Product Marketing Manager

Sightfull.

Orchestrated product positioning and go-to-market strategies for all product and feature releases, driving market success.
Conducted rigorous competitor analysis to identify opportunities and establish strong product differentiation.
Led the development of product-specific content, encompassing white papers, videos, and web materials.
Pioneered the creation of persuasive product messaging, narratives, and sales collateral.
Developed comprehensive product training materials and onboarding programs, facilitating seamless product adoption.
Fostered cross-functional alignment with product, sales, and design teams to ensure cohesive product features and marketing messages. 
Conducted in-depth research to craft highly detailed buyer personas and "jobs to be done" for each target audience.

Director of Product Marketing

Lusha

Crafted end-to-end GTM strategies for revenue-generating products and features.
Structured a prioritized feature and product tier plan to guide asset releases.
Collaborated with Product Managers to deliver comprehensive internal sales training for select priority-tier product and feature launches.
Oversaw the creation of all product and feature-related content, including one-pagers, emails, webinars, internal training materials, presentations, messaging, value propositions, and blogs.
Collaborated on email content needs for automation, serving multiple plan tiers and product offerings.
Conducted voiceovers for various Lusha videos, including video ads, product demos, and sales presentations.

Senior Product Marketing Manager

Whatify

Conducted extensive research to craft comprehensive buyer personas and define key jobs to be done for each target audience.
Developed tailored messaging, values, and benefits aligned with buyer personas.
Authored diverse marketing collateral, including blogs, white papers, ebooks, cheat sheets, and infographics.
Managed website maintenance and content, proficient in CSS and WordPress.
Produced sales enablement materials such as emails, one-pagers, sales decks, and training resources.
Pioneered a successful design partner program and beta tester initiative.
Led the creation of all marketing campaign content, from copy to landing pages, forms, and auto-response emails.
Orchestrated marketing automation, including content creation and drip campaigns, and set up automation processes.
Led market research across various industries and buyer personas.
Created detailed buyer persona/jobs to be done for each target audience/persona

Routier

Aligned marketing efforts with hotel clients' business objectives, enhancing client relationships and product adoption.
Innovated existing product use cases through market research and client interviews, driving product value and market expansion.
Established operational efficiencies for sales and customer success through process optimization.
Crafted comprehensive marketing materials, including white papers, presentations, videos, webinars, manuals, and case studies, catering to customers, investors, and internal stakeholders.
Orchestrated all marketing communication initiatives, encompassing advertising, promotions, and PR.
Defined buyer personas for each product, tailoring content and messaging to address buyer pain points and needs.
Produced content for newsletters, emails, marketing automation, blogs, and other communication channels.
Oversaw website creation and ongoing management, ensuring consistent messaging, content, and design.
Shaped messaging, positioning, and branding for both the company and its products.
Led the project to develop, implement, and execute a new advisory board program, enhancing strategic insights.
Conducted market research across various industries and buyer personas, providing valuable market insights.

BIScience

Secured CEO as keynote speaker for AdTech 2015 by crafting application, pitch, speech, and presentation
Developed content for sales, pre-sales, and customer success materials for both products
Defined buyer personas for each product, tailoring content to address their pain points and needs
Produced content for newsletters, emails, marketing automation, blogs, and other channels
Oversaw website creation and management, collaborating with designers on layout and messaging
Developed messaging, positioning, and branding strategies for the company and its products
Authored E-books, blogs, white papers, PDFs, webinars, tutorial videos, and more for brand and products
Orchestrated cross-functional teams to plan, execute, and oversee product launches, defining precise positioning and target audiences.
Crafted messaging and designed wireframes for all PPC campaigns
Led social media marketing efforts

Content & Product Marketing Manager

Blonde 2.0

- Managed client strategic marketing initiatives to improve market share in their respective industries
- Created community engagement and member acquisition programs to drive  consumer traffic to specific applications and sites 
- Improved user-acquisition strategy for client’s social media pages, increasing their membership by 7000% 
- Developed annual report to analyze each client’s social media growth  -
- Launched and developed content for both client and company blogs
- Created Press Releases for variety of clients
- Created unique pitches to individual clients and individual stories

Online Community and Content Manager

With over 10 years of experience in product marketing, I am passionate about creating and executing effective go-to-market and content strategies for innovative products and features.

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