Weights & Biases

Senior Customer Marketing Manager

Customer Marketing Manager

Product & Partner Marketing

Kitman Labs

- Managed relationship with NCAA to coordinate massive platform and data migration 
- Handled crisis communications, customer advisory board, and user product newsletter
- Worked on product roadmap, strategy and release plan for critical flagship customer NFL

Senior Product Marketing Manager

Tomorrow.io

- Oversaw all product marketing initiatives and launches horizontally, for both platform and API
- Spearheaded GTM efforts for new self signup business unit. Led consistent month-over-month growth, including 144% QoQ in Q4
- With move to vertical business structure in 2022, led all marketing efforts for Sports & Entertainment vertical
- Led SEO efforts to drive "Weather API" from page 2 into top 4, leading to over 450 account signups per week organically

- Launched new product line and business unit - Self-Service API - with scope of responsibilities that include sales discovery, inside sales, account management, technical support on top of product marketing & GTM. Drove 95% quarterly growth within first 6 months of launch. 
- Supported product launches across enterprise platform, including sales enablement / training and go-to-market efforts
- Worked across the board as part of small marketing team, including with website redesign, brand launch, content creation and day-to-day functions

Product Marketing Manager

DataRobot

•	Built out Customer Marketing Function as a new role at company, while serving as Video Executive Producer for Video Function (through customer and internal employee video projects; until 9/19) 
•	Collaborated with customers to tell their stories via case studies, video testimonials, event speaking and media/PR opportunities. Scope of projects include content, executive producing videos, support for product marketing, partners and tech alliances, field marketing and field events, webinars 
•	Partner liaison for AWS on comarketing videos / webinars of DataRobot customers on the AWS Cloud 
•	Worked directly with sales/product leadership on submissions for analyst briefings (Gartner MQ)
•	Drove and supported 7 field events annually, including AI Experience roadshows and launched DataRobot local user groups contributing to lead generation, brand awareness, and customer delight
•	Launched, managed, and executed customer leadership webinar series “Q&AI” in February 2020

- Managed global website and web development team - 2 web developers, 1 web designer, 3 graphic designers
- Scope of projects included website redesign, SEO, A/B testing, web server migration, web analytics, foreign language localization, marketing automation, 3rd party API integration, and more. 
- Managed requests from multiple internal departments, documented feature requirements, and prioritized development tasks 
- Provided support for content, email marketing, events, and sales and marketing operations, per early-stage startup team and culture

Web Marketing Director

Self Employed

I pursued a personal passion project for five months, during the NBA season. During this time, I was self-employed and competing in high-stakes Daily Fantasy Sports tournaments on both DraftKings and Fanduel, earning a comfortable ROI - including qualifying for the DraftKings Fantasy Football World Championship. I used this time to hone my Excel, modeling, data analysis and research skills, while expanding on my knowledge of Game Theory, statistical probability, and Python.

Professional Daily Fantasy Sports player

Continuum Managed Services

Web Optimization Manager

Bedrock Data, Inc.

- Managed all demand generation activities for Bedrock Data, including content, events, paid media and email marketing
- Grew blog audience by 50% over 3 month period
- Organized and ran Bedrock Data booth at MarTech '16 conference in San Francisco, as a lead generation and buzz-building campaign

Marketing Manager - Demand Gen

InsightSquared

- Oversaw email marketing program – our core and largest-volume lead generation effort. Plan, build and deploy as many as 15 email campaigns in any given week, while tracking metrics-based results of each campaign.
- Managed A/B testing program on emails and landing pages. Run as many as 5 A/B tests in any given week. Responsible for tracking results, and then making adjustments to optimize campaigns.
- Additional responsibilities included lead scoring, Salesforce-Eloqua integration, Excel analysis, lead assignment

Email Marketing Manager

- Took ownership of startup blog and spearheaded inbound marketing effort. Grew readership and subscribers from a few thousand readers a month to more than 100,000. Built / hired a team with successful direct reports 
- Drove inbound lead generation through blog, SEO, social media and establishing industry partnerships, resulting in pipeline creation and deals sourced
- Worked in cross-collaboration with various departments and functions, including: email marketing, events, public relations, channel partnerships, sales team, advocacy, product marketing, new product launch

Content Marketing Manager

Brafton Inc.

Content marketing specialist responsible for producing written and edited articles for various copy promotional clients
Well-versed in SEO/SEM

News and content writer

ZenithOptimedia

Sponsorship Intelligence	
Worked in sports marketing department of media agency. Tracked advertising ROI for clients and sponsors, helped to analyze television ratings and online traffic, compiled information and research for client presentations (including IOC and NBA), and performed general tasks around office as needed.

Summer Intern

Award-winning storyteller, former pro Daily Fantasy Sports player - I love working with cool interesting technologies (AI, sports, climate tech) and kind, smart folks! 

My deep hands-on and leadership experience in SaaS digital marketing covers the entire spectrum, including:

- End-to-end product marketing: new product launches, positioning and messaging, enablement and sales motion support (including PLG), competitive analysis, demand generation
- Content: strategy mapping, team management, prolific writing and editing 
- Customer marketing: video production, webinars, events, onboarding, deep account penetration and upsells
- Web: conversion rate optimization, drastic site refreshes, management of global dev and design team, day-to-day maintenance of marketing website
- Ops, analytics, email marketing, PR and comms

Taplio

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