Cactus

Europe’s leading corporate advisory and growth consultancy for agencies. Inspiring the now, next and future generation of agencies to thrive inside one of the world’s most competitive industries.

Managing Partner - Consultancy

Beyond Noise

Beyond Noise is a specialist strategy consultancy working exclusively with ambitious owners of established independent marketing agencies.  

Our mission is to enable agency owners to realise their potential and achieve their goals.

Now is the time to reinvent your marketing agency. We increase your chances of achieving your success by over 65%.

Agency Coach & Mentor

Coventry University

Guest Lecturer on Digital Marketing and Consumer Behaviour. Working with the module leader to deliver course content and develop students knowledge of marketing.

Guest Lecturer at the School of Marketing & Management

CreativeRace

Joining what was then Gratterpalm Limited, I was part of a team that acquired the agency in an MBO in 2002. Over the next 15 years I led the business as CEO, growing it into 21st UK largest agency (Neilsen)  and the largest outside London (Campaign).

- Grew revenue to £12.5M +
- Delivered EBITDA >15% YOY
- Grew GP by over 260% 
- 175+ people
- Won "Yorkshire's Best Company to Work For" (beating Morrisons Supermarkets)
- Deployed Lean Six Sigma
- Rebranded from Gratterpalm to CreativeRace
- Acquired leading eCRM digital agency Underwired Limited to become the agency's London office.
- Merged babyGrand Limited into CreativeRace (London) Limited
- Worked with clients including ASDA, Greggs, DFS, Pets at Home, Evans Cycles, Hobbycraft, B&Q, Halfords, Kenra, Sally Salon Services, Ritter Sport, Ladbrokes Coral and Symingtons Mugshot.  
- Won numerous industry awards
- Investors In People Gold accreditation
- Top 30 placing in The Sunday Times Best Companies list

I sold my 50% equity and exited the business in 2017.

CEO & Equity Partner

Momentum Worldwide

I started my agency career at PDP, a leading independent Sales Promotion agency. The business was subsequently acquired by McCann-Erickson to become the hub of their Momentum network.

Account Handler

I help agencies achieve their growth potential and stand out in a crowded and challenging industry. Over 25 years experience in the marketing agency sector gives me the expertise and insights to advise, coach, and mentor agency owners and leaders on how to optimise their business performance and create lasting value.

I'm the award-winning author of STANDOUT OR DIE, a practical and inspiring guide for agency owners that want to make their business more visible, desirable, and valuable in the digital age. Based on my own successful journey as the CEO and equity partner of a multi-million pound agency, I share my proven 7-step roadmap to agency success. My book has been praised by industry experts and won a Silver Medal at the Axiom Business Book Awards in Michigan, USA.

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