Ncontracts

Responsible for driving customer and market insights to shape value propositions, support sales enablement, and influence product strategy. Collaborate with sales, marketing, and account teams to align messaging, develop tools, and enhance brand differentiation. Serve as the voice of the customer, leveraging competitive intelligence, market research, and win/loss analysis to guide product priorities and go-to-market initiatives. Engage in strategic customer interactions and industry events to support adoption and strengthen partnerships.

Product Marketing Manager

Venminder

Lead the strategy and execution of go-to-market plans, focusing on clear messaging and detailed product documentation to enhance customer understanding and engagement. Equip our sales teams with important sales collateral and drive initiatives for self-service enablement and scalable education, helping ensure our teams, customers, and prospects fully comprehend and can effectively utilize our solutions.
- Delivered GTM strategies that reduced the sales cycle to under 100 days and increased average contract values by $5K.
- Drove sales enablement efforts that achieved a 72% MQL-to-opportunity conversion rate, with 50+ MQLs and 30+ discovery calls monthly.
- Tailored GTM messaging to customer personas, aligning collateral and web content with updates to improve engagement and positioning.
- Established a competitive enablement program, re-engaging over 13K contacts and driving Tier 1 and Tier 2 account conversions.
- Launched a monthly Customer Insights Newsletter in June 2023 to enhance customer education and engagement, achieving a consistent 13.6% open rate, increasing click-through rates from 6% to over 8%, and contributing $15,567 in attributed revenue across 93 deals.

Director of Product Marketing

LendingClub

Key member of the investor marketing team, worked to create compelling stories and adapt marketing strategies to a dynamic market through personalized cross- and up-selling tactics.

Sr. Investor Marketing Manager

Spearheaded the creation of a marketing strategy framework, pioneered aggressive marketing campaigns that reached 35k institutional clients with a 31.2% open rate and 9.4% click rate, increased total marketing output while reducing the team size by two people.

Investor Marketing Manager

Managed the distribution of marketing materials and credit-related updates to institutional investors, optimized the distribution of company data to clients, and led a project to secure it from competitors, which is projected to increase $100M in loan originations per year.

Sr. Institutional Investor Marketing Analyst

Coordinated sales enablement tools, developed ongoing client insights, and established an internal Investor Group newsletter, resulting in an increased selling efficiency of 52% and ongoing awareness of our client base and their needs, influencing campaign and project priority.

Institutional Investor Marketing Analyst

Jive Software

- Performed market segmentation and firm size banding
- Consolidated Jive's competitive analysis material and created a scorecard for Jive's competition
- Created a Business Software Matrix to examine user traffic with Google Analytics
- Formed a combined list of competitor's highlighted customers and there Use Cases. 
- Built a universal Buyer's Journey that tracked the CIO buying process from a potential lead, to a Jive customer. Highlighted buying triggers, key deliverables and impact within each organization

Product Marketing Intern

Fidelity Investments

- Completed the day to day needs of the Patent Program
- Oversaw a data integration project, taking data from FoundationIP and successfully merging it to SalesForce
- Created informational videos used to spread awareness about the Fidelity Patent Program
- Helped prepare and successfully run an innovation course within Fidelity
- Event and Program Manager for Fidelity's annual Inventor Recognition Dinner
- Improved the Patent Program's webpage on Fidelity's intranet

Patent Program Co-op Associate

DoorDash

- Delivered food orders from local restaurants to customers homes
- Promoted and publicized the DoorDash brand

Driver and Deliver

All West Lacrosse

- Organized players for summer camp program
- Taught fundamental skills of lacrosse
- Lead drills and various activities

Camp Instructor

Dynamic and strategic team player with 8+ years of experience in strategic marketing, product marketing, product management, sales enablement, content creation, and communications. Strong track record of driving growth, implementing go-to-market strategies, and achieving key deliverables. Strong values and proven performance in helping others and achieving success.

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