A.P. Moller - Maersk

Product Marketing, Go-To Market (GTM) Content, Communications, Training, Analytics, Onboarding & Sales Enablement, Excellence, Performance Marketing & Events for our Logistics Platform (TMS) (SaaS), Sustainability (Emissions) & Global Products in Product Growth.

Head of Sales Enablement

Focused on Sales Enablement, Platforms, Product Marketing and Leadership while transformation into an integrated logistics provider and platform. 

- Communications 
- Content Development
- CMS Sharepoint, Seismic & Yammer
- Sales Enablement 
- Video Production 
- Product Marketing 
-Performance Marketing 
-AI integration & prompt

Global Head of Growth & Commercial Enablement

Garrett Riggio

Go-To-Market Consultant

•Audi, Microsoft, Salesforce, Siesmic, TEDx, Sequoia & Sony

•Lead product development for brands, customer acquisition, and web content creation. Launched freelance web design and digital marketing company, seeing an average portfolio growth of 8:1 ROI with a 9% decrease in spending. 

•Manages products and creates both digital and print marketing for multiple businesses and blogs, including; Production, Wedding, Education, Media, Logistics, Consumer Products, Health & Fitness, Beauty, Bloggers, Real Estate, & Automotive industries. 

•Orchestrates sales/marketing efforts, team management, budget/fundraising, web design, lead generation, and business strategy and development, including design and content strategy, graphic design, videos, PPC, SEO, SEM and copywriting. 

•Responsible for search engine optimization, SEO auditing, site optimization, analysis and reporting, PPC advertising, AdWords, social media marketing, audience engagement/monitoring/management, and paid ads.

•Spearheads; landing pages, email marketing, content dev., press releases, AI integration, turnkey management, and two-phase development: P1 strategy and sitemap planning, and P2 SEO, page content and mobile-ready.

Specialties: 
•Learning Phase.
•Community Engagement
•Zero-Click Strategies
•Algorithm
•Hyperlocal Marketing
•Influencer/Micro-influencer
•Mobile First Creative.

Founder, Marketing, & Sales Growth Consultant

The Red Road Foundation

•Directs all product management, sales & digital marketing operations of non-profit developed to leverage social enterprise and create up-cycled sustainable communities of farms, schools, and safe homes globally for human trafficking youth we fund through our world-class Retreats and Internships engineering circular economies.. 

•Managed all digital channels from creation to the execution of performance marketing and growth; Events, SEO, SEM, Google Adwords and Analytics, social media, email marketing, video, digital media buys and distribution, website management, content creation, and mobile initiatives with A/B testing managing $10k per month paid advertising budget with 11:1 ROI.

•Oversees projects in Cambodia to break ground, building brand and web presence from the ground up as well as managing and presenting at fundraisers. Manages international clients and growth marketing and email campaigns

•Recruits volunteers internationally, orchestrating marketing efforts, product development, global team management, budget and fundraising, ROI, business strategy, automation, and general development. 

•Acquired public and private funding for the project, networking internationally with businesses to develop the supply chain. Built strong relationships, organizing multiple fundraisers every year, averaging $50K per year.

SEO, SEM & Data Analytics, Google Suite Specialist, Social Media & Content Marketing, Video Production, Design & Branding, Voice of the Customer Optimization, Paid Ads / PPC Campaigns, Sales, Project and Over all Marketing Strategy and AI

*8 years of free education & supplies for rural village kids Teaching English, Leadership, Environmental Studies, Organic farming, Art, Sustainable Development and Eco-Building
*4 Local employees, 60 students
*Built 5 houses from trash
*Library
*Fully run on solar
*Organic permaculture farm
*4 Sustainable business startups to be taken over by students:
*Hosted & collaborated with 600+ volunteers

Chief Marketing Officer, Growth, Sales & Product Marketing | Founder

TERUM

Hired as a consultant, closed 500K seed round & responsible for all marketing and growth as well as deeply involved with product management & development.

-Go-to-Market (GTM)
- Product marketing
- Brand marketing
- Marketing ops
- Revenue marketing
- Partner marketing
- Creative marketing
- Digital marketing
- SEO/SEM
- Communications
- Analyst relations
- Customer marketing
- Channel marketing
- Experience marketing
- Demand generation
- Event marketing
- Field marketing
- Regional marketing
- Social media
- Video editing
- Growth marketing
- Performance Marketing 
- Campaign marketing
- Analytics
- ABM
- Program management
- AI prompts

Chief Marketing Officer

Leading The Commercial Teams in Building The World's First Social App For Environmentalists 🌿

Co-Founder | Vice President, Product Marketing & Growth

Kahoot!

Enterprise SAAS mobile-first training, onboarding & communication for remote staff, driving engagement in solutions, processes & culture.

•Built and manage the entire inbound & outbound lead generation funnel from initial awareness to conversion/meetings booked.
•Manage projects cross-department in marketing, automations, business development, digital sales, tech recruitment, and product/product marketing.
•Website Dev., CX, UX, Brand, Automation, Tracking and Growth Hacking
•CRM Development (Salesforce & Pardot), Recruitment/Hiring/Training, Insights (Data & Dashboard Development), Video Production/Direction, and Digital Sales/Tool Management.
•Optimize conversion rates across the entire site, SEO growth, organic traffic, and automation in marketing and sales. 
•Ideate and create content that resonates with our Ideal Customer Profile.
•Implement a behavioral lead scoring framework to ensure that engaged leads are being passed to our sales team for pursuit at the optimal moment.
•Own organic/paid funnel and drive meaningful and steady increases in organic traffic/conversions.
•Enhance narrative and develop processes to communicate the story and announce new features externally, Rapid A/B testing, & leverage machine learning with Linkedin and Google.
•Assist in managing, training and growing a lean marketing and sales team.
•Invest and optimize the ROI of ad spend across various paid channels, CRO, SEM & PR.
•Set up and manage our PPC, full digital ad campaigns for different platforms (Google, Bing, LinkedIn & Facebook)
•Create compelling reports about our digital & growth marketing activities for CXO & Venture
-AI developments and platform integrations

Senior Growth & Digital Marketing Manager

Playable (formerly Leadfamly)

Consulting contract heading sales operations, building out tools, content, and cross-functional enablement between the commercial teams, product marketing, communications and platforms.

Director of Growth | Sales Enablement & Excellence

Robert Slack LLC

•Led web/brand management, assertive social media campaigns, market research, sales management, distribution channel management, product development and customer service leading to the largest growth period for the fastest-growing real estate broker in the US.

•Managed marketing communications, including advertising, promotions and public relations. Managed all general communications, online training programs, and technology: gross margin grew 144% in the first qtr, $635MM in total current rev. 

•Worked directly with founders to develop current online identity. Directed all content creation, digital marketing, SEM (search engine marketing), SEO (search engine optimization), PPC (pay per click), data/metrics, tracking/measure, data analysis, campaign, strategic planning and media planning, photography, branding, and video editing, consistently resulting in top 1% for relevance in paid advertisement according to Facebook.

•Spearheaded all recruiting and strategic initiatives, and developed new strategies that increased agents from 20 to 180 in the first seven months of employment recruiting and training with a 12:1 ROI and 50%+ decrease in overhead still the largest growth period after 3 years and 275 agents.

•Decreased advertising spends by leveraging new content, online platforms, website, blog, Re-targeting, Omnichannel marketing, Call-to-action, and PPC advertising.

Marketing Director, Performance & Growth

R+L Carriers

•Liaised with department sales, marketing and product heads on strategy for full-scale marketing solutions in a billion-dollar logistics company, fostering key relationships, developed sales procedures and automation in (Infusionsoft & Hubspot CRM) with over 1000+ brands, setting up and conducting internal/external meetings closing SAAS sales opportunities B2B and B2C.

•Worked with Director of Ecommerce for R+L to set strategies to attract and sell to potential clients, traveling to client sites in order to support and sell customer service initiatives through digital channels and public speaking events. 

•Supported sales team with market research, marketing, and sales collateral to inform team leads on KwikTurn’s value propositions to better attract and present to potential opportunities while increasing retention by 28%.

•ROI KPI average was 13:1 with sales and leads while an overhead decrease of 14%, occurred while supporting a large pricing increase.

Senior Product Marketing Manager

Selling our new product suite vie Kwikturn Media of world-class marketing and shipping automation software (SAAS).

Sales and Marketing Executive

FMG 

•Influenced decision-making at the highest levels of the tenth fastest-growing agency in the US, creating product strategy and roadmaps that identified areas of improvement. Handled all digital media, video coaching, production, and editing for over 350 luxury brands with $1B in assets while implementing operational procedures as well. 

•Collaborated with cross-functional teams, serving as product and project manager to establish milestones and manage development and release efforts for B2B and B2C sales strategies with 9:1 ROI. 

• Coordinated internal and external meetings to discuss project scope and follow-ups. Coordinated internal resources and third parties/vendors for agile execution of projects.

•Gathered all needed information and material to begin and implement initiation of assigned projects, maintaining project and product management calendar and ensuring all projects were delivered on time, within scope and budget.

Digital Marketing & Growth Consultant 

Steamboat Resort

• Managed all operations for two ski rental, online and retail shops with ski-in/ski-out locations. Managed 22 employees in training, hiring, scheduling and daily operations increasing employee retention by 52%. 

• Managed all digital channels from start to finish, SEO, SEM, Google Adwords and Analytics, social media, email marketing, video, distribution, website dev., content creation, and mobile initiatives with A/B testing. 

• Grew sales 29.7% in one year and decreased overhead by 9% working with key leadership executives and stakeholders.

Marketing & Sales Manager

Award Winning Marketing, Growth & Sustainablity Leader 🌱 | 3x Start-up Founder | Philanthopist | Digital & Smile Creator

As the Head of Sales Enablement at Maersk & former Digital Marketing & Growth at Kahoot!, I spearhead product marketing, content, and communications for over 7,000 sales representatives, driving digital for our Logistics Software and Global Supply Chain Solutions within the Product Growth Team. With 14+ years of experience in growth and performance marketing, digital strategy, product marketing, & business development, I have collaborated with top-tier B2C & B2B brands like Audi, Microsoft, Salesforce, TEDx, Sequoia & Sony.

As an entrepreneur & Chief Marketing Officer, I founded a social app for environmentalists & a free education center, fostering circular economies to combat poverty & pollution. We closed a $500K seed round & launched four businesses, fueled by my infectious positive energy. I hold an MBA in Digital Marketing & certified in Revenue Operations & Business Development. I am passionate about crafting innovative solutions, building agile teams, & empowering brands to make data-driven decisions with world-class creative & content. 

Keywords for the Nerds🤓:
- Go-To-Market (GTM) & Customer Experience 
- CMS, LMS, TMS Platforms & Marketing Technology
- Sales Operations & Business Development
- Social Media, Performance & Content Marketing
- Product & Campaign Management & Leadership
- Digital Marketing, SEO, SEM, PPC, & Paid Media
- Internal & External Communication
- Strategy, Product Marketing, & Growth
- Video Production, Animation, Web Development
- Dyslexic Thinking, AI & Innovation
- Salesforce, HubSpot, Seismic, Zapier, Outreach, ZoomInfo, Fathom, Gong, Consensus, Tiled
- Google Ads, Meta (Facebook, Instagram, Whatsapp), TikTok, Constant Contact, ActiveCampaign, Pipedrive, Ahrefs, Wistia, Accent, MoEngage, Adobe, WordPress, Elementor, CSS, HTML, SQL, C++

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