DSG Allure

We started DSG ALLURE in Nov 2018 as an E-commerce marketing agency. We help E-Commerce businesses to generate 6-7 figures of revenue every month using Facebook ads.
We also focus on the overall system from ads to store optimization to the backend (the automated money-making machine).

Over the last one year, we have helped our clients generate over $15M+ in revenues by:
- Increasing their overall conversion rate
- Optimizing the budget for different platforms for a Kickass ROI
- Scaling Paid Campaigns to over 7 Figures a Month
- Remarketing on various platforms to turn the potential customer to a buyer
- Overall customer retention and increase of LTV (Life-Time Value) through upsells.

Founder & CEO

Blue Digital Media Pvt. Ltd.

- Handled E-Commerce Clients and Increased sales through Facebook ads
- Responsible for SEO and Social Media Paid Marketing.
- Handled the projects of Google Adwords.
- Managed the team in some of the projects.
- Helped in the website designing as per the SEO.
- Created the Digital Marketing Strategy to increase overall conversions..

Digital Marketing Executive

India Today

Intern

Hi, I am Garvit Arora, a digital marketing agency owner & an E-COMMERCE EXPERT.

Back in 2015, when I jumped into the world of online marketing, I was very fascinated with E-Commerce and always had a desire to learn & getting deep down into it.

My desire led me to work with a few startups and small companies to learn some basics about Digital Marketing & E-Commerce that too without any recognition (I was crazy for learning, I never used to expect any stipend or certificate, all I wanted is the knowledge).

However, I finally got a golden opportunity when I was hired by an agency (it was a small agency) where I was appointed as a Media Buyer from the very first day (I was lucky as when I had joined, both of my seniors left and I was the only option left for them to handle paid advertising).

Now, I was the in-charge of Paid ads. 

I worked really hard, I failed and I again hustled and learned from my failures, enrolled in the various courses, attended masterminds, implemented my learning and finally become an expert in generating online sales through Facebook advertising.

I left the agency back in 2018 and started freelance eCommerce marketing and generated over $1M+ for my clients in 6 months.

I have set up my own agency in November 2018 and since then my team and I have worked on many E-Commerce Businesses
-	We have helped multiple apparel stores to generate revenue of 7 figures every month.
-	We have helped FMCG brands grow by 500%.
-	We have consulted e-Commerce businesses, helping them in creating a strong moneymaking automated backend with our strategies.
-	In total, we have generated revenue of more than $5M+ till now for our clients.

I am a keen learner and a hustler, I love reading books related to mindset and positivity. I believe in hard work with a positive attitude.

If you want to talk more about E-Commerce marketing especially through Facebook ads (since it’s my forte), hit me up or just email me: garvit@dsgallure.com

Your ROAS dropped from 6x to 3x overnight.

And you blamed Meta.

When this happens, the majority of us start blaming the platform first. Is there a new update or algorithm change?

And we completely ignore one critical factor.

What if it's the market?

Look, I get it. It's easier to blame Meta. And high chances are you might be right.

The platform is unstable. And updates are constant.

But here's where we mess up...

We become so indulged in platform optimization that we ignore market movements.

Think this way:

> Your competitor dropped their prices while you were testing ad copy variations.

> Consumer confidence shifted while you were debating CBO vs. ABO.

> Your product's seasonal demand peaked earlier than last year while you were analyzing pixel data.

The market doesn't care about your campaign structure.

And sometimes your ads are working just fine. The platform is delivering. 

But your offer just isn't competitive anymore.

I'm not saying platform issues aren't real. They absolutely are.

But we've trained ourselves to look at dashboards first and market signals last.

Maybe the algorithm didn't change.

Maybe the game did ;)

. . . . . .

P.S. Btw if your ROAS is unstable and not sure if it's Meta or market? Book a free audit call.

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#performancemarketing #ecommerceagency #metaads

Garvit Arora

$32M+ in e-commerce sales | Scaling partner with top brands | FB Ads & Backend Funnels Expert | Sharing e-commerce insights daily on LinkedIn

To some clients we’re getting 12x ROAS.

To some we’re getting 3.x ROAS. But that’s not important.

For us, the big thing is - profitability.

Each client must be depositing money in their bank accounts.

Sounds cliche but that’s the whole game.

Not the big roas numbers.
Not the 100 step automation sequences.
Not the trending # under your brand name.
Not even the flashy viral campaigns.

In the end the only question that matters is…are you making profits?


P.S. Not applicable to VC backed brands ;)

Had an audit call last week.

The brand was running 35 ads per campaign. ROAS stuck at 2.1x.

I opened their Ads Manager and saw the problem immediately.

All 35 ads were basically the same thing.

Same angle. Same message.

Just different models, backgrounds, slight color tweaks.

You know why? 

Many brands are wrongly assuming the best solution to Andromeda…
…more ads = creative diversification.

But It doesn't.

Here's what actually works:

Andromeda needs “genuinely” different creatives to match the right message with the right person.

Not 35 versions of the same product shot.

“Different" actually means:

>> Different formats:
Video, static, carousel. Not 20 statics with lighting changes.

>> Different angles:
Pain point, social proof, demo, lifestyle. Not the same demo from 4 cameras.

>> Different customer situations:
Who they are, what problem they're solving, when they need it.

In short,
You need 8-12 smart variations that give Meta actual choices.

. . . . . .

P.S. And if your ROAS is unstable and not sure if it's Meta or market? Book a free audit call.

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#performancemarketing #ecommerceagency #metaads

Saturday night is good to learn something. 👇

If you’re spending > 3 lacs per month on meta ads…

You need a proven creative testing framework.

We've spent 22+ crores on Meta ads in the last 5 months.

Here's the EXACT creative testing framework that got us consistent ROAS.

We break down every creative:

1/. Hook (First 3 seconds)

Problem-focused: "Tired of X issue?"
Benefit-focused: "What if you could Y?"
Social proof: "See why 10,000+ customers..."


2/. Story Structure (Next 7-10 seconds)

Pain point amplification
Solution introduction
Credibility building


3/. Call-to-Action (Final 2-3 seconds)

Direct: "Shop now"
Curiosity: "See how"
Urgency: "Limited time"

The Testing Process:
Week 1: Test 12+ hook variations (same story, different hooks)
Week 2: Test story structures with winning hooks
Week 3: Test CTAs with winning combinations
Week 4: Scale winners, create iterations

Real Example - Jewelry Brand:
//. What doesn't work:
"Check out our beautiful silver jewelry collection"

//. What works:
Hook: "This ₹500 silver piece is going viral for looking like ₹5000 gold"
Story: Show transformation, customer reaction
CTA: "See the collection"

Result: 8.7x ROAS, scaled to 15L/month

You shouldn’t just test different creatives. Go deeper. Test different components of your creatives.

This way, when you find a winning hook, you can apply it to 10 other videos.

Simple way is track everything in a spreadsheet:
> Hook type
> Story angle
> CTA style
> Performance metrics

This data becomes your creative DNA for future campaigns.

Your ROAS (and clients) will thank you 🙂

. . . . . .

P.S. If your June campaigns aren't starting with this kind of momentum... let's fix that. Book a call!

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#ecommercemarketing #performancemarketing #metaads #ecommerceagency

There are 3 conversion killers.

They are so basic that many brands ignore them.

I review 5-10 product pages every week for fun. And most pages with terrible conversions follow a pattern.

The problems are always the same:

1/. You assume visitors understand why your product is better

They don't.

"Handcrafted 925 Sterling Silver."
"Premium Cork Material."
"Organic Cotton Fabric."

So what? Every competitor says the exact same thing.

Your visitor has 6 tabs open. They're comparing you to Amazon and two competitors. You have 3 seconds to show why you're different.

"Won't tarnish after 3 showers like plated jewelry does" beats "925 Sterling Silver."
"Supports cats up to 15kg without collapsing" defeats "Premium cork material."

State the actual difference. Not the feature.


2/. You lead with features instead of the problem you solve

I see this constantly.

Product pages listing materials, dimensions, color options. But zero mention of what problem this solves.

Most scratchers collapse when cats are over 8kg. Lead with that problem. Then show how your 15kg capacity solves it.

Plated jewelry tarnishes in weeks. Lead with that frustration. Then explain why sterling silver doesn't.

Your customer isn't shopping for features. They're shopping for solutions to specific problems.


3/. You make customers hunt for social proof

Reviews buried at the bottom. Star ratings without context. Customer photos in a separate tab.

Why are you hiding the one thing that builds trust?

If I have to scroll past 3 sections to see reviews, I'm not scrolling. I'm bouncing.

Put customer reviews in the first scroll. Show real photos of your product in use. Make trust visible immediately.

Don’t just get obsessed with getting more traffic.

Fix clarity first. Then scale traffic.

. . . . . . .

P.S. First month gone in Q4, if your scaling plan is still stuck with a low ROAS…Book a free strategy call today.

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#performancemarketing #ecommerceagency #metaads

How do you scale a winning Meta ad set without killing performance.

"Should I duplicate my winning ad set or increase the budget?"

This fear of "resetting the learning phase" keeps many founders stuck at small budgets.

The hardest ecommerce truth is...you cannot scale without some volatility.

If you want to go from ₹50k/day to ₹1lac/day or even higher, you will break things.

But there is a safer way to do it.

We use the "Velocity Scaling" method:

1/. The Safe Route

Increase budget by max 20% every 24-48 hours.

This usually reduces the chance of re-entering the learning phase, though it's not guaranteed.

Though the Downside is - It's slower. Depending on your frequency, it can take 1-2 weeks to double your spend.

2/. The Smart Route

You need to set a rule: "Increase budget by 10% if ROAS > 3x (today)."

Run this check every 24 hours. It scales automatically when performance is good and holds when it's bad.

3/. Aggressive Growth

This is how we scaled a brand to ₹2.7 Cr with 6.8 ROAS. Ignore the learning phase on the original ad set.

Launch a new CBO campaign with your winning creatives.

Set a Cost Cap (Manual Bid) at your target CPA. Give it 5x your usual budget.

If Meta can deliver near your target CPA, it spends. If not, delivery will be limited rather than blowing through cash.

You control the bid. You tighten the risk.

Stop treating your ad account like it's fragile. The algorithm adapts much faster than you think ;)

. . . . . .

P.S. Scaling but stuck with a low ROAS? Book a free audit call today.

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#performancemarketing #ecommerceagency #metaads

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