Gary Bailey

FinTech Strategic Advisors Ltd

Advising startups and challenger businesses on:
- Finance Function Strategy 
- Monetization Models
- Unit Economics
- Cost Innovation
- Revenue Controls

Finance & Monetization Consultant

The Talent Capitalist

Founder

ARTICULTURE C.I.C.

Articulture supports the development of innovative, high quality outdoor arts and diverse engaged audiences in Wales.

Monetization Non Executive Director

CandidateX

Board Advisor to founders

CandidateX is a Diverse Talent tech start-up accelerating inclusion in the workplace through a unique blend of tech, analytics and strategic partnerships.

Monetization Board Advisor

Zedosh

Zedosh is an AdTech startup focused on improving consumer brand experience.

Monetization Advisor

ICAP

ICAP {now part of CME} operates a global cross-asset network, connecting market participants to an established suite of post-trade processing, workflow, and credit risk services. Market leader, servicing over 50% of the trillion-dollar PB market.

Head of Product FX & Interest Rates

ICBC Standard Bank Plc

ICBC Standard Bank Plc is a global top 5, Trillion dollar bank, specifically strong in emerging markets Commodities, and Fixed Income. The dominant bank in Asia and Africa in retail and Investment banking.  

Key Focus:
- Pricing Controls
- New Product Approvals
- Product Portfolio Management 
- Revenue Management:- $1bn per annum
- Talent Management:- 60-80 team  
- Managing Regulatory Compliance Relationship with PRA/FCA:- Quarterly
- Cost Innovation:- 20% reduction per annum

Head of Product Control, Financial Control & KYC Transformation

Nomura

Nomura is a top 20 global bank with Retail, Asset Management, Wholesale (Global Markets and Investment Banking), and Merchant Banking divisions.  

Key Focus:
- Revenue Management:- $3bn per annum
- Talent Recruitment - 20-30 team  
- Product Management
- New Product Approval
- Cost Innovation:- 15% per annum

Head of Product & Financial Control

Monetization, Simplified: For Beginners

Everyone loves SaaS Pricing Plans. And it enabled a great new growth model - Product Led Growth (PLG)

But given costs, and usage patterns, SaaS style Plans and Pricing won’t for Ai. And in particular Ai Agents

Therefore, a new model is desperately needed. ‘Jobs Led Pricing’

Each Agent bundles features to represent a job. 

Someone (ICP) is willing to pay for that job.

If you agree 👏, come along and join the Jobs Led Pricing Revolution.



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