Harwin

- Health & Safety
- Presentation techniques
- Hand fitting & hand tools 
- Machinery - pillar drill, band saw, lathe, and mill
- Business improvement techniques
- Creating engineering drawings
- Reading and understanding engineering drawings
- CAD 3D modelling and 2D detailed drawings
- Autodesk Inventor Pro

Engineering Operative

Lead Forensics

In this role I led three separate marketing channels using an array of social media and prospecting tactics to generate new business enquiries and demonstrations for Lead Forensics.

The smallest team was created from scratch during my time as the Head of Social Prospecting in 2022.

The biggest team I helped to create during my time as the Social Prospecting Manager in 2020. This team grew rapidly after its conception and became too much for me to manage in its infancy alongside my other team, so it was nice to come full circle and lead them again once I had climbed the ranks.

The third team was completely new for 2023. This team was built from the ground up using new strategies for Lead Forensics.

Head of LinkedIn Engagement

I'm proud to say I have moved up the ladder again! Now working as the Head of Social Prospecting for Lead Forensics.

I led a team of 20 individuals who prospect using social channels on a global basis. We are a group of people who all have completely different backgrounds, but are all joined together striving towards a common goal and target. I couldn't be prouder of the team I currently have in place and am always looking to grow and improve.

I'm always open to suggestions, whether that's a new piece of software, a new prospecting method, or constructive feedback & criticism - drop me a message as I'm willing to learn: garyduxbury@leadforensics.com

Head of Social Prospecting

Led a team of 17 marketing executives who helped Lead Forensics break into the US market with the use of social prospecting!

Social Prospecting Manager, North America

🖥️ As a Website Personalization Specialist, I was in charge of using the Webeo software on both the Webeo and Lead Forensics sites. Whether it's creating campaigns targeting entire industries, assisting our Direct Mail campaigns, or even personalizing to our highest value ABM prospects.

The Webeo software is intuitive, always evolving, and the results speak for themselves!

Within the first six months personalizing the Webeo website I have achieved:
• -28% decreased bounce rate 
• +92% increased average page views 
• +194% increased average time on site 
• +127% increased form fill conversion rate 

Within the first four weeks personalizing the Lead Forensics website I have achieved:
• -6% decreased bounce rate 
• +17% increased average page views 
• +33% increased average time on site 
• +3% increased form fill conversion rate

Website Personalisation Specialist

📧 Account-based marketing executive for Lead Forensics & Webeo.
•	Helped to rebuild the marketing strategy to incorporate account-based marketing – including the creation of the account-based marketing channel plan
•	Part of the team that rebranded to Webeo from Lead Dynamics
•	Attended local and national tradeshows and events on behalf of Webeo
•	Worked closely with sales and demand generation teams to guide prospects through the sales funnel
•	Reported directly into key stakeholders, and later into the marketing manager
•	Generated new business enquiries using a range of marketing disciplines
•	Email and LinkedIn marketing
•	Website personalization
•	Social media marketing
•	Direct Mail marketing
•	Digital marketing
•	Video marketing

Account Marketing Executive

📈 This role was my first introduction into marketing. I set the new all-time record for the highest % of target delivered in a single week in May which led to me being awarded the DNA award for 'Challenge' (pictured)!

SaaS Specialist - US Market

hobbycraft

🎨 Successful Team-Leader role for almost 4 years,

Often acting as the duty manager due to being the most senior member of staff in the store at certain times.

Assisted with the day to day running of the store, helping to manage teams of up to 10 people at a time. Duties including cash office, working delivery, and delivering exceptional levels of customer service.

Completed all of the relevant manager training courses but the opportunity to step-up didn't present itself before I chose to move on.

Team Leader

🎨 Started out as your standard Saturday job. 

Progressed to full-time before moving into the Team-Leader position.

General Assistant

Hampshire Fire and Rescue Service (HFRS)

🚒 Have you ever considered being a Firefighter?

Want to hear my advice?

DO IT!

Honestly, the most amazing career path I have ever tried to pursue. Boundaries become meaningless, you find a way to push through them every single day. Unfortunately, I was medically discharged otherwise you could guarantee I would still be doing this today.

RDS Firefighter

Here's a little bit about me:

I have 3 beautiful children
I got married during the COVID Pandemic
I'm a Burnley FC fan
100% cats over dogs
I'm a bit of a nerd
Enjoy going to the gym
Worked 7 years in retail
Trained firefighter
Multi-channel marketer for over 5 years

I'm driven by doing a good job, having an environment to learn, and helping others around me to grow and succeed.

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