Solytics Partners

Bringing innovation, tech and scalability to Risk management, Compliance and AML space with a team of experienced professionals.

Product Manager

Joveo

• Directed and owned a product vertical focused on Facebook and Google programmatic advertising - business impact exceeding ~$200K at peak monthly. Used data analysis tools like MixPanel, Google Analytics, & SQL for optimizing performance and improving decision-making.
• Successfully conceptualised, validated need, delivered & scaled Facebook’s new service as a programmatic channel for the platform, enabling the product to sponsor job ads from 250 to 62500 jobs per account, reduced escalation tickets by 80%, reduced time to sponsor a job from 3 hours to 20 seconds
• Orchestrated end-to-end product discovery, conducted primary & secondary research, defined product roadmap and strategy, and wrote comprehensive PRDs for all features with user stories and high fidelity UI UX.
• Collaborated closely with cross-functional teams (business, design, marketing, tech), demonstrated leadership and team management skills to reduce the go live time, CTS and improve product adoption.
• Implemented & monitored various product metrics, providing insights and taking corrective actions as required. Applied agile methodologies & used product analytics for growth planning.
• Ensured effective communication of all important decisions & trade-offs to stakeholders. Managed the creation of content and documentation to guide users, improving product adoption among target markets. Solely responsible for all user-facing product docs. Build and maintained backlog, prioritise backlog. Helped do continuous improvement using feedback loops, retrospectives.
• Collaborated with GTM teams to develop external messaging & assist with product marketing.
• Delivered 8 features and 2 product leading to collective positive impact on net revenue, tech scalability, CTS, CHI.
• Solved the critical problem of discrepancy in tracking job applies on the platform by delivering Server-to-server tracking, within 3 weeks, avoiding churn of 6 client accounts

Associate Product Manager

Self Employed

Product Management, Growth and CRO consultant to multiple B2C businesses.

Product Management & Growth Consultant

BDS - Bagade Digital Services

Devised product growth solutions for clients, successfully onboarding 8 clients.
• Created content creation pipeline and distribution process for brands in healthcare, restaurant and furniture sector
• Improved acquisition through Facebook ad and google ad campaigns with ROAS of 7:1 for multiple client accounts
• Leveraged data analysis to reduce CAC by 12-22% within a period of 4 months, utilized tools like Excel and SQL for data analysis.
• Implemented marketing automation using chatbot (ManyChat) with retargeting campaign and redesigned landing page with chatbot (Drift) for a healthcare brand to increase lead conversion from <1% to 2.8% using CRO, leading to revenue growth by ₹ 42 lakh per month
• A/B tested landing page copy to optimize lead conversion for a premium gym brand
• Implemented a chatbot (ManyChat) with retargeting campaigns, redesigned frontend to optimize user activation from <1% to 2.8%, resulting in monthly revenue growth of ₹ 42 lakh.

Product | Growth

MONIMO LLC

• MONIMO is an online sponsorship management platform. Responsibility - UI design, UI developement, bidding-auction algorithm design, market research.
• Orchestrated product design, including user flow, designed and developed front-end of the platform and creating a bidding-auction algorithm for sponsors.
Used Adobe XD for front-end design, developed UI using reactjs and materialized css framework.
• Generated leads, consulted and onboarded potential sponsors on the platform – Venky’s, CareerLauncher, TIME’s classes
• Interviewed marketing managers of different brands to understand brands’ sentiment about sponsorships
• Designed and developed bidding-auction algorithm for sponsors in backend (python), created onboarding sequence for clients, onboarded 3 sponsors and 5 event managers.

Co-Founder | Product  

Product Manager | B2B SAAS | Risktech & Compliance | PUMBA

I believe in data driven growth, because what we measure is what we can grow. 
 
Following are my product management and growth specific competencies 

Product Management 
- Roadmap planning 
- Stakeholder management 
- Problem Discovery
- Prioritisation 
- Data Analysis
- Project Management
- Agile methodologies
- Problem Solving
- Communication
- Leadership
- Innovation


Growth
- Conversion Rate Optimisation (CRO) 
- Product Analytics (Mixpanel, Google Analytics, Clevertap)
- UI design & UX optimisation 
- Optimising product messaging using attention insight tools (Copy writing, web UX copy)
- Competitor Analysis and gathering competitive intelligence for GTM
- Conversational Marketing : ManyChat (Chat Bot Marketing), Drift
- Landing Page Design & Optimisation : WIX, Swipe Pages, Webflow
- User Behaviour Analytics - Clarity, Hotjar
- Target Audience Research
- Process Creation and optimisation
- Facebook Ads
- Copy Writing

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