Gautam Mane

Announcing Shortly

Building the most requested platform for B2B sales and marketing orgs

UpLead

As a VP of Sales, helped in setting up the team and processes.

VP of Sales - Catalyst for Growth

Lake Group Media

Vice President Of Business Development & Partnerships

Lake B2B - The World's Leader in Data-Research Innovation

Head of Global Sales & Business Development

B2B Data Partners

Director Of Business Development

Dell

Process Specialist in the CHWS pilot process.

Process Specialist

Sitel

Team lead at the Sitel (Formerly Client Logic ITC Infotech India Ltd) Started as support exec and grew up to be process specialist and then team lead handling escalations.

Team Lead

Global SaaS Sales Leader ⚫️ B2B Data & Audience Expert ⚫️ Enterprise Sales ⚫️ Delivering Growth ⚫️ Marketing & Sales Intelligence ⚫️ Building Teams ⚫️ Media Buyer

Experienced Head Of Global Sales with a demonstrated history of working in the Direct and Digital marketing, advertising industry. Skilled in Multi-year contracts, Business Development, Partnerships, Sales, Business-to-Business (B2B), Leadership, and B2B Marketing Strategy. 

Handling over 75+ Business Development team and pre-sales team members spread across 3 different continents and international offices. 

Strong consulting and expertise in the following fields which we enable for over 3,000+ customers globally. 
B2B Data - Digital
Email & Multi Channel campaigns & strategies
Outreach campaigns
Marketing Analytics
Digital Marketing Campaigns
CRM
Growth Solutions


Vice President - Enterprise Sales & Digital

Well, lucky strike again. 

I’ve been diving into Generative AI lately because I’m involved in using it for our B2B clients’ marketing projects. As a beginner, I’ve been searching for more learning resources.

A few weeks ago, Rohit Haldankar said he’d be hosting a Gen AI session. I was probably the first one to signup for it. 

Spending two hours on a Saturday for this was more valuable than any other resources I’ve tried. (Believe me, I’ve even paid for some, including one from a well-known LinkedIn growth influencer)

Big thanks to Rohit! His session was straightforward, with excellent examples and stories. Every penny spent on CDME is worth it!


#learning #genAI #digitalmarketing 

This is an AI created image, but this is exactly how I woke up this morning to find a signed contract from a customer!

Winning a 2-year $136,000 deal for data maintenance and enrichment took us exactly 72 days. 

Why the surprise then?

Because the customer mentioned that things would not move until the end of May, since they were doing budget re-allocation internally. 

So, what made them speed things up? 

Last week, we sent them a data audit report of their CRM data. We made sure to copy the head of sales and the CEO on it.

This report has been a game changer for us. It's helped us close more deals than any other marketing material we use. It points out bad info stats, potential threats, lost opportunities, and the time their marketing and sales teams have wasted due to bad data.

Big shout out to my team for their hard work in closing these big deals!

My week just got supercharged!!!!

#b2bdata #deals #crm 

How can data audit reports help close deals?

What are the responsibilities of a head of sales?

How can lost opportunities be identified in data?

How many times have you heard this? "Stick with us to see exponential growth and unparalleled career success." 
 
Welcome to the club of 10X growth promises, where the only thing growing is the leaders' bank accounts and social media followings.  
 
It's an exclusive club, where the entry fee is your time, effort, and sometimes, your sanity.  
 
But hey, at least we're all in it together, right?  
 
Visions and unfulfilled dreams blur many, and one can't help but wonder: what if our leaders invested as much in us as they do in their personal branding?  
 
Imagine a world where actions speak louder than Instagram posts.  
 
So, here's a call to action for all of us still waiting for that promised land of success and riches:  
 
Start holding your leaders accountable.  
 
Not through confrontation, but through constructive conversations that aim to bridge the gap between promise and practice.  
 
Because at the end of the day, we all deserve more than just a front-row seat to a one-man show.  
 
Thoughts? Experiences?  
 
#leadership #culture

Why do some leaders excel in the startup world? 
 
It's not just about having revolutionary ideas. It's about fostering an environment where innovation can flourish. 
 
Great leaders know that providing a space for open conversation, taking risks, and continuous learning can transform a startup from a basic concept to a market leader. They understand that encouraging their team to try, fail, and learn from those failures is key to growth and innovation. 
 
So, if you want your startup to not just survive but thrive, concentrate on creating a space where creativity and action intersect. Remember, it's not companies that innovate; it's people. 
 
#startup #leadership #growth #team

Learning is free, and only high performers understand the importance of it!

Here's how you can learn every day and be in the Top 1% in your field:

Master new skills without spending a dime. 

You can leverage free tools like YouTube and AI to become a lifelong learner.

𝟭. 𝗖𝘂𝗿𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲𝘀: YouTube isn't just for entertainment; it's a goldmine of knowledge. From Harvard lectures to DIY hacks, the platform offers an endless stream of tutorials on virtually any subject. The key? Curate your learning playlist. Seek out channels that not only teach but inspire. Engage with the content by practicing as you learn and interacting through comments to deepen your understanding.

𝟮. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗜 𝗧𝘂𝘁𝗼𝗿𝘀: The rise of AI has introduced personalized learning experiences. Platforms like Duolingo for language learning or Khan Academy's AI features adapt to your pace and style, providing customized lessons and feedback. These AI tutors are available 24/7, making learning not only free but also flexible to your schedule.

𝟯. 𝗝𝗼𝗶𝗻 𝗢𝗻𝗹𝗶𝗻𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗣𝗲𝗲𝗿 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴: Surround yourself with like-minded learners. Online forums and social media groups are treasure troves of resources, insights, and support. Engage in these communities to exchange knowledge, get feedback, and stay motivated. Learning is a journey best shared.

Bonus Tip if you have little money to spend :) Invest in value for money courses from creators like CDME or GrowthSchool(This is not a paid or sponsored post for either of them)

So what skill will you learn next?

#learning #leadership #digital 

Why you might suck at B2B sales and marketing? 
 
There are so many regular sales conversations now, and people are tired of them. They want something real and creative when companies talk to them.  
 
If you focus on telling stories instead of just listing features it would be perfect for today's market.  
 
It grabs people's attention and helps them connect with what we're saying.  
 
It's a big change that all B2B marketers need to get on board with to stay in the game. 
 
#b2b #marketing #sales #leadership

Why do customers love and hate us at the same time? 
 
Hate? Because we show them the reality of their current CRM data.  
 
Let's talk about a software development company we worked with. They were struggling with low conversion rates and were unable to identify the root cause. 
 
We stepped in and revamped their CRM data system. We didn't just update their data; we enriched it, verified it, and brought it back to life. We used analytics as our guide, helping us understand their Ideal Customer Profile in a way they never had before. 
 
The result? A significant increase in targeted accounts ready for engagement. Their conversion rates skyrocketed, and they saw a substantial increase in ROI. 
 
The benefits were clear: 
- Improved Data Accuracy: Their marketing efforts became more efficient, with every dollar making a real impact. 
- Precise Targeting: They were able to reach their audience more effectively, winning half the battle. 
- Scalable Growth Opportunities: They discovered new accounts and new possibilities for growth. 
 
This software development company didn't just survive; they thrived. They transformed their CRM data and saw the results firsthand. It's another success story we're proud to share. Let's write yours next. 
 
#CRM #b2bdata #leadgeneration #sales #marketing

Are you so focused on being the boss that you forgot about the team? 
 
Every great boss knows they didn’t get there by themselves; it’s a team effort.  
 
But sometimes, in our rush to get ahead and be the leader, we forget about the folks who help us get there - our team. Being a leader isn’t just about being the growth enabler; it’s about helping everyone else get there too. 
 
It’s super important to make a team where everyone feels like they matter, they’re listened to, and they’re pumped to do their best. After all, a boss is only as good as their team.  
 
The goal shouldn’t just be to get personal awards, but to create a place where everyone grows together. 
 
So, let’s remember: As we’re moving up in the world, let’s bring others up with us.  
 
Leadership, teamwork, growth - that’s what it’s all about. 
 
#leadership #growth #culture #teamwork #CEO

When you truly understand the pain, this is what happens! 

Someone gave me a job even though I had no work experience in the industry or job role.  
 
I’d never done this kind of work before.  
I was changing careers, but I had the skills they wanted.  
 
They thought my positive attitude and eagerness to learn would fit the business world well. So, they rolled the dice on me.  
 
Turns out, I was just what the company needed. 
 
I even got a promotion. 
 
Every fresher needs a shot! 
 
#hiring #leadership #startup #HR #jobs

How important is a positive attitude in the workplace?

What are some tips for freshers entering a new industry?

What are some successful startups that hire freshers?

Growth isn't just a goal; it's a necessity!  
 
If you are a B2B company targeting expansion and doubling your revenue, know this - It's possible, but it demands a precise strategy. 
 
Some rules that I follow to enable growth for our customers:  
 
𝟭. 𝗡𝗶𝗰𝗵𝗲 𝗗𝗼𝘄𝗻 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲 𝗨𝗽:  
   - Identify your most profitable niche.  
   - Tailor your messaging to speak directly to their pain points.  
 
𝟮. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗘𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀:  
   - Implement a referral program.  
   - Upsell and cross-sell, but make it valuable.  
 
𝟯. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗞𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝗤𝘂𝗲𝗲𝗻:  
   - Produce valuable content that addresses your niche's challenges.  
   - Use targeted channels to distribute this content. Think LinkedIn, industry forums, and email campaigns.  
 
𝟰. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗳𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵:  
   - Forge strategic partnerships with non-competing businesses in your sector.  
   - Co-market to each other's customer base for mutual benefit. 
 
𝟱. 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺:  
   - Upskill your team to innovate and meet market demands.  
   - Foster a culture of growth within the company.  
 
𝟲. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗗𝗿𝗶𝘃𝗲 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀:  
   - Track everything.  
   - Use data to make informed decisions and pivot strategies as needed.  
 
Doubling revenue isn't just about doing more. It's about doing what's right, effective, and scalable. 
 
Are you ready to simplify your growth strategy and scale your B2B company? 
 
Let's talk about turning this blueprint into action. 
 
#leadership #startup #growth

If you are a CMO for a $200 million healthcare company.  
 
The stakes are high and all the focus is on keeping your sales team's pipeline with new leads.  
 
Now, you decide to revamp the entire CRM data. Scary? Sure.  
 
But necessary? Absolutely. 
 
That's where we came in. 
 
- We didn't just refresh data; we enriched and verified it, giving new life to  old prospects. 
- Analytics was more than a tool; it was our guide, helping us understand their Ideal Customer Profile like never before. 
- The outcome? Not just updated records, but a goldmine of new, targeted accounts ready for engagement. 
 
The benefits were obvious: 
- Better Data Accuracy - Making every marketing dollar worthwhile. 
- Precise Targeting - Because knowing your audience is winning half the battle. 
- Expandable Growth Opportunities - New accounts, new possibilities. 
 
 This CMO didn't play it safe, because he understood that data rules. And the results spoke for themselves. 
 
Ready to transform your CRM data? Let's chat about making your data work harder for you. Leave a comment or send a message.  
 
#CRM #marketing #b2bdata #sales #leads

Singapore is probably one of the easiest international cities to fly in and out for a quick business meeting. 

Close deals, celebrate, fly back home! 😀 

Forget B2B or B2C. The future is H2H: Human to Human. 
 
Where automation is setting the pace, the eagerness for genuine human connection is more needed than ever.  
 
We're not just marketers or salespeople; we're storytellers, weaving narratives that resonate on a deeply personal level. 
 
H2H isn't about leveraging technology to bombard prospects with messages. It's about using these tools to listen, understand, and connect. It's about recognizing the person behind the screen, with their unique desires, fears, and dreams. 
 
What if empathy lead the strategy? 
Where conversations replace transactions? 
Where authenticity beats automation? 
 
This is not about abandoning technology but about using it to create real connections. Remember that behind every click, view, or like is a human heart seeking relevance, recognition, and relationships. 
 
Agree? 
 
#digitalmarketing #leadership #b2b

How can empathy improve marketing strategies?

How can authenticity improve marketing efforts?

How a single $1 spend can actually cost you $100,000 in losses! 
 
Imagine this: You've just signed a two-year contract for a B2B data subscription service.  
The investment is substantial, nearly six figures.  
You're excited about the potential ROI.  
 
But then, the first email campaign rolls out, and the bounce rate is over 40%. The data quality is not up to par. 
 
This is a real scenario that many businesses face. It's a costly lesson on the importance of data quality. But what if there was a better way? 
 
The financial impact is immediate. You’re locked into a contract, paying for data that’s not delivering value. And this is just the beginning. 
 
Secondly, poor data quality can damage your brand reputation. High bounce rates can lead to your company’s emails being marked as spam, reducing the effectiveness of future campaigns. It can also lead to poor customer experiences, as inaccurate data can result in mis-targeted communications. 
 
Also, there’s the impact on your team’s morale and productivity. Dealing with poor quality data can be frustrating and time-consuming. It diverts your team’s time and energy away from revenue generating activities. 
 
In contrast, partnering with a On-Demand provider, who prioritizes data quality and offers a flexible, pay-for-what-you-use model, can help you avoid all these issues. Choose wisely. 
 
That's where I come in. My team and I have access to over 71 global sources, cooperative datasets, and our own in-house sources to build complete On-Demand CRM data. We offer a licensed solution, meaning you only pay for the data you will actually use and we keep it fresh and updated. No more wasted spend on poor quality data. 
 
In a world where data drives decisions, quality matters. Don't learn the hard way. Choose a partner who understands the value of good data. 
 
#b2bdata #coldemail #marketing #sales #revenueops #salesops

Need large enterprise deals for your business?  
 
Learn this simple trick that most sales gurus wont teach you.  
 
Enterprise sales may seem like it's all about numbers, strategies, and closing the deal. But at its heart, it's deeply human. 
 
Empathy, the ability to understand and share someone else's feelings, is often missed in sales strategies. But it's this trait that can set your approach apart in a crowded market.  
 
By truly understanding your client's challenges and needs, you're in a better position to offer solutions that connect on a personal level. 
 
Adding empathy to your sales process isn't just ethical; it's smart business. Clients can tell when they're seen as partners instead of just transactions. This approach builds trust and long-term relationships, which are priceless in enterprise sales. 
 
Remember, behind every B2B transaction is a person making decisions. Connecting on that human level can be your most powerful strategy. 
 
#enterprisesales #b2b #empathy #salesstrategy

In every company, some unsung heroes truly drive growth.  
 
These individuals may not always be in the limelight, but their impact is undeniable.  
 
They showcase qualities that set them apart:  
 
resilience in the face of challenges,  
an unwavering work ethic,  
humility over arrogance,  
genuine support for their peers,  
and integrity in every action.  
 
Their contributions might not always make headlines, yet they are the foundation upon which successful teams and enterprises are built.  
 
Recognizing these individuals isn't just about giving credit where it's due; it's about understanding what truly drives success within a company.  
 
The real question is: How can we ensure these essential qualities are nurtured and recognized within our teams?  
 
#leadership #startup #culture #growth

BANT can kill your funnel. 
 
I can’t believe so many businesses still insist on knowing a prospect’s Budget, Authority, Need, and Timeline before they give them anything. 
 
This is not how Decision Makers want to buy stuff in 2024. Buyers expect sellers to give first, teach them something, and earn their time and attention. It’s not supposed to be the other way around. 
 
N is the only BANT letter that counts. Focus on that and rest of the letters will fall in place automatically.  
 
#sdr #leadgeneration #sales #growth

What is the problem with insisting on BANT?

How an SDR team can cause a $90,000 loss for your company! 
 
𝟭. 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗮𝗻 𝗦𝗗𝗥: Let's consider the cost of a Sales Development Representative (SDR) to be $50,000 per year. 
 
𝟮. 𝗪𝗮𝘀𝘁𝗲𝗱 𝗧𝗶𝗺𝗲: Assume that due to bad contact data, bad emails, and outdated company info in CRM, an SDR wastes 3 hours out of an 8-hour workday. That's 37.5% of their time. 
 
𝟯. 𝗗𝗮𝗶𝗹𝘆 𝗟𝗼𝘀𝘀: If we calculate this loss for a single day, it would be $37.5 (considering an 8-hour workday).  
 
𝟰. 𝗔𝗻𝗻𝘂𝗮𝗹 𝗟𝗼𝘀𝘀 𝗳𝗼𝗿 𝗢𝗻𝗲 𝗦𝗗𝗥: Over a year, for one SDR, this amounts to a loss of $9,375 (250 workdays * $37.5). 
 
𝟱. 𝗟𝗼𝘀𝘀 𝗳𝗼𝗿 𝗮 𝗧𝗲𝗮𝗺 𝗼𝗳 𝗦𝗗𝗥𝘀: If we consider a team of 10 SDRs, the annual loss due to bad data amounts to $93,750. 
 
𝟲. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗚𝗼𝗼𝗱 𝗗𝗮𝘁𝗮: Now, let's consider an alternate scenario where the SDRs have access to good data. If the time wasted due to bad data is reduced by even 1 hour, the daily loss per SDR would be $12.5. Over a year, for a team of 10, this would save $31,250.  
 
This not only reduces the loss but also allows the SDRs to focus on their core tasks, potentially increasing the revenue. 
 
Its a no brainer that bad data not only affects the efficiency of your sales team but also leads to a huge loss of revenue.  
 
It's crucial to invest in reliable data sources and maintain up-to-date CRM information to maximize your team's productivity and potential. 
 
As an expert in B2B and HCP data, DM me for a chat if you are seeing similar issues with your SDR team.  
 
#b2bdata #crm #leadership #marketing #revops #sdr #sales

What are some examples of reliable data sources for SDR teams?

What are the benefits of using reliable B2B data?

Know the lead generation mistakes by a medical device startup.  
 
 
There lies a critical oversight - the failure to accurately identify and understand their true target audience.  
 
Among these are Healthcare Professionals (HCPs), Group Purchase Organizations (GPOs), and various hospital buyer personas, each with distinct needs and pain points. 
 
This isn't just about selling a product; it's about solving a problem. But how can you solve a problem if you're not entirely sure who you're solving it for? 
 
The key? 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. 
 
It's not enough to broadly target the medical community. The magic happens when you dive deep into the specifics. Targeting your campaigns to address the unique challenges faced by HCPs, understanding the purchasing dynamics within GPOs, and speaking directly to the concerns of hospital buyers can transform your approach. 
 
This means moving beyond generic marketing strategies. It's about crafting messages that resonate on a personal level, developing content that addresses specific concerns, and creating undeniable value. 
 
The path forward involves indepth market research, continuous engagement with your target audience to gather insights, and the agility to adapt your strategies based on these learnings. 
 
For companies willing to take this path, the rewards are significant. Not only in terms of lead generation but in becoming a trusted partner in healthcare. 
 
#healthcaremarketing #HCP #b2bdata #marketing #sales

How can segmentation help in lead generation?

What are the unique challenges faced by Healthcare Professionals (HCPs)?

Why are personalized messages crucial in lead generation?

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