Gauthier FOBE's Linkedin Analytics

Succesful e-marketing/e-commerce project team leader on key projects for e-tailers (Amazon, Alibaba, Vente-Exclusive) and corporate digital ecosystems. Digital Project Manager for major online project roll-out (internet corporate sites, extranet portal, online toolbox, ..) Campaign manager on European or national level to support direct and indirect sales on consumer goods. Designed and implemented integrated campaigns with interactive and sales platforms. Lead Generation facilitator to increase conversion rate on products and service solutions. Project manager for interactive projects (online customer surveys, micro-site activation and reporting, social media networking..) Define and manage SEO/SEA/SEM/PPC Campaigns to sustain cross chanels activations. Define and develop digital business model with Capex/Opex engagement. Provide adhoc reports and metrics for ROI-ROMI purpose regarding executed campaigns. Chief editor for the monthly enewsletter distributed to customers and prospects in 6 languages. Specialties: e-Commerce Platforms 3rd Party Payment Solution Online Sales Analytics Marketing Performance & Automation solution Content Management Systems Lead Generation & Management Online Sales Tool Sales Conversion Optimisation Project Management SEA-SEO Implementation Google Analytics Optimisation Google Adwords Management Multi Channel Campaign Design & Implementation