Animail Adventures

Animail Adventures is an educational letter subscription that will excite your kids about learning, stimulate creativity, and encourage curiosity about the world around us.

• Developed and executed integrated marketing strategies, increasing Animail Adventures' subscription base by 35% within one year.

• Implemented data-driven marketing campaigns utilizing SEO, SEM, and email marketing, improving customer engagement metrics by 40%.

• Collaborated with educational experts to align products with K-12 curriculum standards, enhancing product credibility and charter school adoption.

• Analyzed market trends and customer feedback to identify growth opportunities, leading to the successful launch of two new product lines.

• Optimized the customer acquisition funnel through A/B testing and analytics, reducing customer acquisition cost (CAC) by 20%.

• Developed partnerships with key educational organizations and influencers, expanding brand awareness and reach within the K-12 market.

• Spearheaded social media and content marketing initiatives, increasing website traffic by 50% and social media followers by 60%.

• Oversaw the creation of marketing collateral and promotional materials, ensuring consistency with brand messaging and positioning.

• Monitored KPIs and prepared regular reports for senior management, informing strategic decisions and driving continuous improvement.

Product Marketing Manager, DTC Subscription E-Commerce 

Cornerstone Rehab

Cornerstone Healthcare specializes in placing qualified clinical services professionals such as physical therapists, occupational therapists, and speech-language pathologists in skilled nursing facilities within our long-term care rehab management partnerships.

• Increased new client sign-ups by 40% in one year through effective customer acquisition strategies.

• Boosted website traffic by 35% and qualified leads by 25%, and reduced CPC by 25% by managing multi-channel digital marketing campaigns (email, social media, SEO/SEM, content marketing); rebuilt website with SEO best practices, achieving top search rankings.

• Enhanced team productivity by 30% by leading a marketing team of three (social media manager, copywriter, graphic designer).

• Improved brand authority and customer engagement by 50% by creating a content marketing strategy and overseeing high-quality content (blogs, whitepapers, videos, infographics), positioning the company as an industry leader.

• Reduced customer acquisition cost (CAC) by 20% through data-driven marketing using analytics tools (Google Analytics, CRM systems); optimized conversion funnels and monitored KPIs to inform strategic decisions.

• Increased email open rates by 45% and click-through rates by 35% by developing personalized marketing campaigns via audience segmentation and CRM data analysis, enhancing lead conversion.

• Contributed to 15% revenue growth by aligning marketing efforts with business goals through collaboration with sales and operations teams.

• Enhanced brand visibility and credibility by establishing strategic partnerships with healthcare organizations and industry influencers.

• Increased applicant conversions by implementing targeted content strategies that connected, educated, and engaged prospects, reinforcing the company's value proposition.

Manager of Customer Acquisition and Content Marketing

Revolution Digital

• Managed Danone's portfolio of social media accounts, crafting brand voice and social strategy.

• Led social media crisis management strategy, proactively addressing negative comments and reviews.

• Developed and executed comprehensive social media strategies for diverse clients, resulting in an average increase of 45% in engagement rates across platforms.

• Managed and mentored a team of social media specialists, enhancing team productivity by 30% through training and performance optimization.

• Implemented data-driven approaches using analytics tools to optimize campaigns, leading to a 25% increase in ROI for key clients.

• Led the creation of high-impact social media content, boosting follower growth by 60% over 12 months on platforms like Facebook, Instagram, Twitter, and LinkedIn.

• Collaborated cross-functionally with creative, SEO, and PR teams to ensure consistent brand messaging and maximize campaign effectiveness.

• Executed successful paid social advertising campaigns, achieving a 20% reduction in cost-per-acquisition (CPA) through continuous A/B testing and optimization.

• Utilized social listening tools to monitor brand sentiment and industry trends, providing actionable insights that informed client strategies.

• Increased website traffic by 40% through strategic content promotion and audience targeting on social media channels.

• Presented monthly performance reports to clients, highlighting key metrics, insights, and recommendations, which improved client satisfaction scores by 15%.

• Stayed ahead of industry trends and platform updates, ensuring clients leveraged new features and best practices for maximum reach and engagement.

Sr. Social Media Manager

Sea the City

• Developed and executed comprehensive content marketing strategies, resulting in a 30% increase in online bookings for jet ski and boat tours over one year.

• Managed and grew social media channels (Facebook, Instagram, Twitter, TikTok), increasing followers by 50% and engagement rates by 45%.

• Created engaging multimedia content, including photos, videos, and blog posts showcasing NYC maritime tours, boosting website traffic by 35%.

• Implemented SEO best practices, improving website organic search rankings and increasing organic traffic by 25%.

• Collaborated with local influencers and tourism partners to launch promotional campaigns, expanding brand reach and generating a 20% uplift in referral traffic.

• Monitored and analyzed social media metrics and website analytics, optimizing content strategies and increasing conversion rates by 15%.

• Managed online advertising campaigns (Facebook Ads, Google Ads), achieving a 20% reduction in cost per acquisition (CPA).

• Launched user-generated content initiatives, encouraging customers to share experiences and enhancing brand authenticity and customer engagement.

• Stayed current with industry trends and competitor activities, identifying new marketing opportunities and innovative content ideas.

• Coordinated with cross-functional teams, including sales and customer service, to ensure consistent messaging and enhance the overall customer experience.

Content Marketing and Social Media Strategist

Gartner

Gartner, Inc. (NYSE: IT) is the leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right daily decisions. From CIOs and senior IT leaders in corporations and government agencies to business leaders in high-tech and telecom enterprises, professional services firms, and technology investors, we are a valuable partner to clients in over 9,100 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting, and Gartner Events, we work with every client to research, analyze, and interpret the business of IT within the context of their role. 

As an account manager at Gartner, Inc., I provide CIO and IT professionals with the right resources to complete mission-critical initiatives on time, on budget, and correctly the first time. By leveraging 120,000+ research notes, 1,000+ subject matter experts on 27 IT verticals, a peer network of 60,000+ IT professionals (including 6,000 CIOs), and conversations with people who have done it before, there is no better unbiased IT research and consulting firm to help you achieve your goals.

Account Executive

Gartner delivers the technology-related insight necessary for our clients to make the right decisions, every day. 

• Achieved 156% of my base quota for new client meetings, which led to 150K+ in expected new business 

• Designed marketing and social networking strategies for Gartner’s 2015 Campus Ambassadors Program, including a one minute commercial that spread the awareness of Gartner’s brand to college students 

• Tracked rate of response, method of contact, and messages opened via Excel and Sidekick to enhance future campaigns

SMB Account Executive Intern

Leading Animail Adventures' Product Marketing initiatives, Gavin is a seasoned marketing professional with a decade of experience. As a Senior Product Marketing Manager, he is an expert at driving awareness and top-line revenue growth through his proficiency in product marketing, communications, branding, and performance marketing.

Gavin leverages strong cross-departmental collaboration and focuses on organized planning and prioritization to successfully launch and promote educational subscription products in the K-12 market. Before Animail Adventures, he was the Director of Digital Marketing Acquisition and Content Strategy at a healthcare management firm.

In his free time, Gavin volunteers with multiple charity organizations and is a successful photographer and photojournalist, having been published in GQ, Forbes, and Rolling Stone. Recently, he won the prestigious British Journal of Photography's 'Portrait of Humanity' award, part of one of the most viewed photographic exhibitions in global history.

Gavin holds a Bachelor of Science in Resource Economics specializing in Marketing from the University of Florida.

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