Gayathri Nagarajan's Linkedin Analytics

Passionate about deciphering the narrative behind data, I am a seasoned Influencer Marketing Data and Measurement Lead at Unilever. My journey involves crafting global consumer and influencer insights for iconic brands like Dove, Vaseline, TRESemme, Ponds, Clear, Sunsilk, Simple, L'Oreal portfolio of brands, Estee Lauder brands, Charlotte Tilbury and many more. With a knack for data-driven influencer marketing, social media measurement, PR measurement, and marketing strategy, I thrive in navigating the ever-evolving landscape of consumer insights. 🌟 Career Snapshot: - Unilever (Current): Global Consumer Insights Lead, specializing in Influencer Marketing, PR, and Social Media. - Tubular Labs (2022 - 2023): Senior Sales Director, contributing to the successful acquisition. - Traackr (2015 - 2022): Global Client Partner, progressing through various sales, and client management roles in my 7+ years there working with leading Beauty, Fashion and Technology brands in driving their influencer strategies. 🔍 Expertise: - Influencer Marketing - Social Media Measurement - PR Measurement - Consumer Insights - Marketing Strategy - Data Analysis 🌐 About Me: A Mechanical Engineer and International Businessperson by training, a critical thinker by choice, and a problem solver by upbringing. My results-oriented approach stems from my diverse work experience across corporate businesses, start-ups, and scale-ups, spanning fields like Influencer Marketing, Video Intelligence, Consulting, Marketing Technology, New Business Development, Strategic Account Management, SaaS, etc. A passionate public speaker with a love for interacting with people and understanding diverse cultures, I pride myself on being an analytical mind with dynamic communication skills. As an active listener and observer, I am known to listen like a detective, always seeking to understand rather than merely respond. On a mission to make a positive impact, I sit on the board of Trustees of a non-profit helping survivors of Childhood Sexual Abuse (CSA) while educating the Tamil Diaspora in the UK about it. In my free time, I unleash my inner cook, experimenting primarily with Indian food in line with my vegetarian diet, and dance as much as I can. I live sustainably, contributing to environmental preservation through reducing usage, reusing, and recycling. Let's talk about the impact of fast fashion on the world and how we can create unique styles without adding waste to landfills. Let's connect for insightful discussions on influencer marketing, PR, data strategies, and speaking opportunities.