Seeking Service Design and Experience Innovation opportunities

- Strategic Thinking: Understanding the impact caused by the lack of strategic elements present in the service process(s) and outlining their broader implications and long-term effects.
- Determining the best design methodologies and framework be applied along with creating a project timeline.
- Stakeholder Engagement: Understanding the challenges faced by stakeholders (mid to senior level) from various disciplines and communicating complex design ideas clearly and effectively.
- Hands-on experience conducting user research and utilizing design tools such as customer journey mapping, user persona generation, and scenario building.
- Successfully iterating and updating the design solution in light of the field experts' insights.
- Prototyping: Designing a workable prototype to deliver a hyper-personalized onboarding experience to user groups across physical and digital touchpoint(s).
- Utilising holistic thinking and strategic foresight methodologies for scenario building informed by relevant trend analysis in technological, societal, and scientific innovation(s).

Service Designer

Heartfulness Institute

An array of creatives ranged from creating promotional materials for social media channels to designing event branding for webinars. Concept-based visuals designed for the editorial magazines.

- Provided creative direction and constructive feedback to the design team maintaining uniformity throughout the advertising materials.
- Enhanced client briefs by consulting based on analysing and interpreting current trends in the field of graphic design.
- Conducted storytelling workshops with students (aged 9 to 12) in a number of Indian schools, fostering discussion to increase awareness of the holistic qualities of a book published by Heartfulness.
- Presented effective and engaging concept-based visuals for their monthly wellness magazine as part of their in-house publication.
- Collaborated and co-ordinated with cross-country internal teams and external web-developer teams to strategize for a bilingual webpage, simultaneously managing and guiding the design team of three.
- Illustrated and animated a children’s story for a part of educational material which was then broadcasted on the National Television channel, Doordarshan.

Key Achievement: Visual Designer of the children's book "Tales from the Vedas and Upanishads," which went on to become an Amazon Best Seller.

Associate Communication Designer

Multiple Companies

Experienced and Goal-Driven Design professional with 6 years of expertise in designing
visual identities for upcoming businesses, and building brand and marketing strategies for
an array of clients in the e-commerce, publishing, technology, and marketing sector.

- Highly efficient in collaborating and delivering quality assets/collaterals within a deadline-driven
environment.
- Strong ability to analyze, synthesize, prioritize, and solve problems.
- Understanding and communicating effectively with the client and assisting them in making
their objectives a reality.
- Led a group of professionals from diverse technical backgrounds by providing positive
direction and guidance.

Associate Graphic Designer

RevX

- Designed various promotional materials, website assets, and toolkits provided ensuring compliance with the brand’s guidelines.
- Managed client expectations by customizing and delivering consistency to the brand look and feel across multiple digital channels and platforms.
- Produced multiple award-winning explainer videos effectively within tight deadlines that were a recipient of the MMA Smarties Awards.

Key Achievement: Awarded Gold and ‘India Best in Show’ in MMA Smarties 2021 for Swiggy Campaign (Case Study Explainer video)

Graphic Designer

SkyIndya Technologies

Created promotional material for social media channels

Freelance Graphic Designer

Antarang Foundation

Book Cover design illustrations for a non-profit organisation

Graphic Illustrator

Design Totke

- Established a Brand identity and guidelines for a range of upcoming wellness brands such as MieVida, Medmongers, etc.
- Constructed a social media strategy to generate buzz for Flipkart's newly launched private
brand, SmartBuy.
- Led the team conceptualizing the client's workspace around the theme of employee well-being.
- Increased brand recognition by designing the company’s stand (Neeyamo) for an HR Tech World Conference.
- Designed packaging design for a new range of kitchen appliances and ensured brand consistency for Sansui.

Communication Designer

Mamta Maternity Hospital

SecUR Credentials

Worked in a marketing team as a graphic designer creating publicity material

Allied Buy

Produced a combination mark for newly formed Amazon affiliated brand.

Identity Designer

"A Strategist by profession and a Designer by heart"

An aspiring Service Designer with an interest in user research, human-centered design, strategy, and systems thinking. 6 years of prior industry experience as a strategist and graphic designer within the field of IT and mental well-being. 

I am a dynamic problem solver with a strategic mindset. I am able to quickly adapt to fast-paced environments while having the flexibility to work independently or as a team. I am passionate about developing meaningful relationships between businesses and users across physical and digital channels. 

I am ever-ready to bring my unique perspective and approach to drive success for your company!

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