ShopBack

Roles and Responsibilities :
Product owner of Desktop Browser's Extension. Main business goal is to retain and grow the number of users for Extension thus leading to increased transacting users for ShopBack.  
Secondary role was to help drive new user acquisition across channels.

Key Outcomes:
• Launched a 0 to 1 product: Mobile Safari Extension. 
Prior to investing engineering resources, validated using fake-door landing page, used that as the basis to project adoption and business impact, targets. Exceed Targets for Australia and improved installs to activation by 2 x through various onboarding improvements. Such as using in-app account page action pill (with 0 marketing dollars). Make use of user's token from iOS so that users doesn't have to login again.

• Cohort analysis of Extension + user research on psych energy. Leading to a project to drive Web sign-ups. Improved sign-up conversion rate by +17 to 40%, by addressing users' concerns of how ShopBack works.

Senior Product Manager

Circles.Life

Handling portfolio of Retention and Referral (Until June 2021)

Key items:
1 - Simplified a recurring $10 waivers for selected users who ported in from other telcos.
From: Users' confusion "will my bill be S$28?" to "ah ok, I get this discount forever"
From: Monthly's engineering scramble "who are the users eligible?" to "finally we are free from this"
Outcome: Reducing churn by 20-30basis point consistently in these cohorts.

2 - Drove end to end process of uncovering key churn cohorts and delivering a product solution.
Solving for Loyal Users' emotional needs to be treated with more love.
"I feel punished as a loyal customer" to "Thank you #CirclesLifeForever"
Outcome: Achieving NPS+6 from baseline.

3 - Created in-app permanent referral section (at homepage) 
Solving for discovery and 1-click referral shares
Outcome: Drove increased number of shares, reduced internal struggle of "which banner to put".

4 - Sunsetted Referral's leaderboard whereby only the top 3 referrers win. Replace it with quests/missions that apply to everyone who completes a referral.
Outcome: Maintained total # of successful referrals. Drove % of new referrals (0 to 1) up, thus improving the reach of new successful referrals.

Grab

As part of the founding SuperApp Partnerships' team, I was lucky to be part of the team in charge of integrating external partners, to deliver a SuperApp experience.

⚈ Integrating External partners into Grab's ecosystem of users and APIs. Eg. Integration with GrabPay, GrabID and others.
Namely: Hotels (Agoda, Booking.com) Clean & Fix (Kaodim, Sejasa), Ticketing (BookMyShow) (for 3 months)

⚈ Convinced, onboarded partners to return both funnel and user-level data, thus enabling performance-related initiatives across product and marketing.
Outcome: Ability to track end to end performance of marketing campaigns and ROI.
Of which, 2 of the partners which has historically never shared user-level data, began to implement data-sharing with Grab, after months of negotiation and implementation discussion.

⚈ Co-drive UX research (when there wasn't any) to fundamentally understand user's needs and competitors offerings
Outcome: UX report that highlights key opportunities for improvements.

⚈ Aligning cross-functional internal stakeholders such as legal, engineering (GrabID) to spearhead product innovation that is scalable across external partners.
Outcome:  Removal of an SSO login screen which reduced drop-off rate significantly.

⚈ After diagnosing of funnel data and UX research. Helped to influence and persuade partners on integration with various Grab's ecosystem's resources (such as automated Notifications) as well effecting redesign of their own user experience flow. 
Outcome: Eg. the conversion rate for 1 partner increased from 0.x% to ~6%

⚈ Co-drive quarterly performance review with partners:
Outcome: Alignment of product and business priorities

⚈ Co-drive commercial discussions, business projections, built use-case for loyalty programme for external and internal partners
Outcome: (WIP) Ecosystem-wide loyalty programme

Airfrov (HM2B Pte. Ltd,)

I am in charge of making sure that you get what you want from overseas through Airfrov!

Airfrov is a mobile based marketplace that connects travellers and requesters. It works by commoditising the extra time and luggage space of travellers to help requesters buy exclusive and hard to find items from overseas.

Airfrov has been featured on CNBC, The Business Times, The Straits Times, TechinAsia, e27, Channel U, DailySocial, CNN (Indonesia) and many other media.

We are also proud to be the Co-WInner of the Singtel-Samsung Mobile App Challenge 2015 (Singapore), Best Newcomer Rice Bowl Award 2016, and co-awarded the "Most Innovative Startup" in Ideas Inc 2014.

What makes me proud are 
1) Our part-timers were converted to Full-Time positions. Then they became our shareholders and cultural champions.
2) Our customers come back again and again. Telling us how Airfrov has changed their lives for the better. Empowering them now to really shop easily, as well as earning extra money.
3) Our interns, full-time team members writing letters and Whatsapp messages to me, expressing their thanks for the awesome culture, learnings, mindset shift that they experienced through Airfrov.

Want to hear our story and failures?  Visit the Product Camp video below.

Co-Founder

Sustainable Green Solutions Pte Ltd

•Focused on the Business Development of Plastic Finished Products, and Oxo-degradable additive OXIUM. 
•Closing and developing key customers in Vietnam. From adhoc sales to 3 key accounts, (one of which is one of the biggest customer) of monthly recurring sales, accounting for from 0 to +USD20,000 in revenue
•Coordinating and Motivating Vietnam team colleagues of 4 for sales activities
•Establishing relations with NGO for People-Private partnership and solutions
Establishing and obtaining Singapore Green label with Singapore Environment Council.

Also work with other partners such as The Social Business Company, Tania Ellis to provide holistic sustainable solutions for our clients.

-Developed Sales Kit/FAQs, Presentations and SOP for colleagues.
-Project leader for SugarCRM implementation

Business Manager

QLOOV PTE LTD

• Spearheaded business Development and pitching to investors and customers. Obtained 15k Spring Funding in Ideas Inc Competition
• In charge of organizational plans and execution of marketing and operational plans
•Worked with 3 NGOs for win-win marketing - donating part of proceeds and marketing within their network

Founder/Director

ECO Singapore

•	Planned and organizing day-day scheduling of conference with 300+ attendance
•	Liaised with 10+ countries’ counterparts  with regards to conference arrangements and position paper
•	Workedwith a team of 20 committee members ranging from students to working adults

Asst-Leader Programmes Team

AIESEC

•	In charge of creating and building relationships with existing and potential partners
•	Promoting AIESEC Global Exchange Program and Initiatives with MNCs

Business Development Consultant at AIESEC Singapore

PolyOne

•	In charge of materials characterization and mechanical testing
•	Assisting R&amp;D engineer in improving engineering and processing properties of biodegradable polymers
•	Research with literature review and recommendations to aid development of new polymers

Intern at Singapore R&D

SSA Consulting Group

•	Achieved Top sales in roadshows for training programs
•	Liaising with customers and business partners
•	Cold callings of existing customer leads

Sales Executive

Senior Product Manage at ShopBack, owning Browser Extension and Growth. Helped spearheaded various UX improvements to drive installs, activation and retention. Delivered a 0 to 1 product (mobile safari extension).

Senior Product Manager at Circles.Life, owning Retention and Referral. Created a loyalty program that rewards users based on their tenure, helped reduce churn by 8 basis point.

Senior Product Manager at Grab SuperApp team. In charge of onboarding new ext.partners onto Grab's ecosystem of APIs and users and help design a SuperApp experiences. Built the first end to end experience, data-tracking for our Home Services partner.

Co-Founder of an C2C e-commerce marketplace (Airfrov). Went through all the hats in running a startup. Such as Product Management, Marketing, Business Development, Data analytics and User Experience Design.

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