Liptis Pharmaceuticals

•	Develop and implement innovative and effective marketing strategies to drive brand awareness and customer engagement
•	Collaborate with cross-functional teams to develop brand guidelines, messaging, and positioning
•	Manage and execute brand marketing campaigns across various channels, including digital, print, and social media
•	Analyze market trends and consumer insights to identify opportunities for brand growth and development
•	Monitor and evaluate brand performance metrics, such as brand awareness, customer perception, and market share
•	Work closely with external agencies and vendors to develop and implement brand campaigns and initiatives
•	Reviewing advertising material for print and digital media
•	Plan and execute all digital marketing, including SEO/SEM, marketing database, email, display 
advertising campaigns
•	Lead the external approval process for HCP materials and ensure compliance with EDA requirements

Customer Engagement Lead

LIPTIS Egypt for Pharmaceuticals and Medical Products

•   Conduct market research to identify new opportunities
•   Gather and analyse consumer behaviour data (e.g. web  
     traffic and rankings)
•   Assist with organising promotional events
•   Coordinate with the Marketing Design and Content teams      
     to create advertising material (e.g. brochures and  
     newsletters)
•   Keep organised records of marketing metrics and results of       
     past campaigns
•   Monitor competitors’ marketing activities

Marketing Associate

Medical Representative

Global Napi Pharmaceuticals

As a Customer Engagement Manager at Liptis Pharmaceuticals, I apply my marketing expertise and digital marketing diploma to design and execute effective campaigns that increase brand awareness, customer loyalty, and sales. With over 5 years of experience in the pharmaceutical industry, I have successfully managed multiple projects across different channels and platforms, such as social media, email, webinars, and events. I have also partnered with key stakeholders, such as medical representatives, doctors, and pharmacists, to deliver tailored and engaging content that meets their needs and expectations.

Taplio

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Gehan Sayed

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