Assorted Gem

Assorted Gem is a bespoke creative studio specializing in branding, graphic design, web design and content creation. I work worldwide with like-minded brands and clients to bring brand identities to life with a strong emphasis on thoughtful and minimal designs with maximum impact.  

Previous Clients
• Jagger & Stone
• Staple & Hue
• Jorja And Joseph
• Remmie By Riley
• Jaz Hand Made
• The Beach People 
• Summi Summi
• Sev Laser
• Cendré
• South St
• Paris & I

Specializing in:
• Branding
• Website Design
• Packaging Design
• Content Creation
• Marketing Design

Freelance Graphic Designer

Beginning Boutique

As the Creative Coordinator for Beginning Boutique, I lead the strategic development and execution of visual content across digital and print platforms. Collaborating closely with cross-functional teams, I ensure our creative endeavours align with brand objectives while maintaining a high standard of design excellence.

Responsibilities:
•Coordinate and oversee the execution of graphic design projects from concept to completion.
• Collaborate with wider teams to conceptualise and implement creative solutions that align with brand objectives and target audience.
• Translate strategic goals into compelling visual designs that enhance brand identity and market presence.
• Design and produce high-quality visual content for various digital and print platforms, including but not limited to advertisements, social media assets, website graphics, and marketing materials.
• Ensure all design work adheres to brand guidelines and maintains consistency across all channels.
• Lead a junior graphic designer, providing guidance, mentorship, and constructive feedback to foster creativity and professional growth.
• Coordinate workflows, assign tasks, and prioritise projects to optimize team efficiency and productivity.
• Collaborate closely with marketing, product development, and other departments to understand project requirements and integrate design solutions into overall strategies.
• Stay updated on industry trends, best practices, and technological advancements in graphic design.
• Implement process improvements and innovative approaches to enhance design workflows and deliverables.
• Track project progress, analyse outcomes, and report on key performance metrics related to design projects.
• Use data-driven insights to optimize future design strategies and initiatives.

Creative Coordinator

As the mid-weight designer at Beginning Boutique, I play a pivotal role in shaping the brand's visual identity and aesthetic appeal. With a keen eye for design and now 6 years of experience in the industry, I am dedicated to creating compelling visuals that resonate with our target audience and elevate the brand's presence in the market. From concept development to execution, I ensure that every design element reflects our brand ethos while staying ahead of industry trends.

Responsibilities:
• Conceptualizing and designing a wide range of marketing materials such as flyers, brochures, posters, banners, and digital advertisements.
• Developing cohesive visual identities and branding materials that resonate with the target audiences.
• Collaborating closely with wider team on internal & external projects.
• Creating impactful social media graphics and content that enhance brand awareness and engagement.
• Managing multiple projects simultaneously from initial concept through to final delivery, ensuring deadlines and business expectations are consistently met.
• Keeping abreast of industry trends, techniques, and technologies to continuously elevate my design output and creativity.
• Working closely with printers and external vendors to oversee the quality and timely production of materials.
• Mentoring junior designers and providing constructive feedback to support their professional growth.
• Leading creative direction & content creation of Gift with purchase program.
• Creative direction of revamped loyalty program, The It List. 
•Wireframe designs of web pages for optimal user experience.

Mid Weight Graphic Designer

I played a pivotal role in maintaining Beginning Boutique's relevance and excitement for our customers by ensuring our branding stays current with trends and culture. I collaborate closely with the team to bring the brand vision to life across all branded products.

Responsibilities:
• Develop creative content for multiple online platforms including the website, EDMs, social media, and paid ads.
• Design print media and event materials, showcasing versatility in creative outputs.
• Support the creative team with campaigns
• Perform basic editing of social media videos.
• Assist with copywriting tasks as needed.
• Collaborate with marketing, creative, and online teams to generate and implement innovative ideas.

Graphic Designer

Madi Lane Bridal

Throughout my time in-house in the role of Digital Marketing Specialist at Madi Lane Bridal I was responsible for all global marketing efforts, social media platform strategy and the overall positioning of the brand to stand out within a competitive market. 

• Graphic design skills applied to lookbooks, line sheets, branded assets, social media content, print materials + more!
• Maintained a consistent social media personality and purpose in-line with the brand and its positioning.
• Responsible for all the brand’s social media content development, execution, scheduling and uploading.
• Managed and maintained multi-channel platforms (Instagram, Facebook, Pinterest, Tik Tok etc).
• Developed engaging, innovative, forward-thinking, inspiring, and creative ideas that engaged the customer base.
• Paid and organic social media content that helped maximize reach and ROI.
• Experienced in influencer marketing and influencer strategy, working with content creators and social mass publishers.
• Video & photography content creation.
• Created and monitored a wide variety of email marketing campaigns.
• Copywriting for all social media, blogs and EDMs.
• Community engagement on all platforms.
• Assisting and creative development into campaigns and photoshoots.

Digital Marketing Specialist

MYRA SWIM

Graphic Designer, Marketing Manager, Social Media Coordinator, and Wholesale Account Manager for global luxury swimwear line, Myra Swim. I oversaw and implemented all branding online and with wholesale stockists within this multi-level role. I planned and executed all visual identities on social media, through my strong background in graphic design. I successfully targeted and marketed Myra Swim as a brand in an elusive luxury goods market working with clients such as Selfridges, Net-A-Porter & Kith.  

• Branding Development
• Conceiving and Developing Marketing Campaigns
• Advanced Graphic Design Skills (Adobe InDesign, Illustrator, Photoshop)
• Designed Print & Digital Collateral 
• Strong Branding Cohesion and Creation
• Liaising & Scouting Wholesale Clients
• Branding Awareness Through Successful Marketing Campaigns
• Web Design
• Social Media Content Creation
• Styling Wholesale Store Spaces With Brand Cohesion
• Implementation and Creation of Advertising Materials
• Digital Marketing Strategy & Planning

Graphic Designer / Social Media + Marketing Manager 

I am an experienced multidisciplinary, Graphic & Digital Designer with a demonstrated history of working in the e-commerce industry, with a Diploma Of Graphic Design from Torrens University. My background includes creating meaningful visual communication via social media and e-commerce platforms that result in customer retention and acquisition, social media content, marketing, illustration, web design, brand identity, general graphic design, and much more.  I have worked on nationwide and international marketing, advertising, product launches, and image campaigns for global brands and companies, including Beginning Boutique, Jagger And Stone and many more.

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