Gemma Telford's Linkedin Analytics

If you're steering 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗿 𝗮𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 in a technology company and aiming to attract, engage, retain or grow your partner base or looking for 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 to supercharge your alliances, I can help. A tech marketing specialist with over 20 years in the channel, I understand your position and will collaborate with you to unlock growth in channel marketing and strategic alliances. I've lead global partner marketing organisations for vendors, worked in distribution, run an agency and now I offer bespoke channel marketing consulting and execution. I excel in generating impactful marketing strategy, ideas and nurturing genuine relationships, all underpinned by a keen analytical and creative approach. I help channel leaders, partner marketing directors, and strategic alliances teams at tech companies, especially those targeting the UK market, develop deeper, trust-based relationships and innovative marketing initiatives for stronger business outcomes. My focus is on enhancing channel relationships, fostering creativity with key partners and driving growth. I do this with a 5-stage process: → Discovery → Absorption → Understanding → Creating the theme or 'big idea' → Evolution ⭐️ 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠 𝘁𝗼 𝘁𝗼 𝘂𝗻𝗹𝗼𝗰𝗸 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 ⭐️ What my clients say ➡️ “We brought in Gemma to raise our profile in Europe and find more effective ways to connect with ‘hard to reach’ senior stakeholders. She is a great partner to work with, insightful, flexible and with a bias for action.” Philip Hall, Managing Director, CommerceHub ➡️ “Gemma did a wonderful job building innovative campaigns and content for the channel in EMEA and she always demonstrated passion, energy and determination.” Michael Herman, Vice President, Channel Sales, EMEA & LATAM, Netskope ➡️ “Gemma is one of those marketeers who has her finger on the pulse of business and understands that Marketing campaigns can't be confined to the computers at HQ, but rather exist to generate business and influence opinions at the field level.” Jason Beal, Vice President, Worldwide Partner Ecosystems Passionate advocate for Mermaids and the LGBT community and Trans ally. Co author of Between (2025) 🌈❤️ 𝗖𝗹𝗶𝗰𝗸 🔔 𝗳𝗼𝗿 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝗗𝗠 𝗳𝗼𝗿 𝗮 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝗰𝗼𝗳𝗳𝗲𝗲 – 𝗼𝗿 𝗲𝘃𝗲𝗻 𝗯𝗲𝘁𝘁𝗲𝗿, 𝗮 𝗿𝗲𝗮𝗹 𝗹𝗶𝗳𝗲 𝗼𝗻𝗲❗