Andean Cacao

•	Leading the construction of the commercial area (marketing and sales) for the group of companies, defining objectives, plans, procedures, practices, and metrics to follow.
•	Designing the sales operations’ optimization plans working together with the operations, logistics, and accounting areas to reduce expenses associated with sales execution.
•	Opening new channels and markets by identifying and segmenting potential markets, evaluating alternatives, designing and implementing a work plan per channel.
•	Consolidating strategic alliances for the promotion of the product portfolio, brand positioning, and participation in business opportunities.
•	Monitoring market information (prices, business opportunities, competitors, requirements) and develop a tool to facilitate price segmentation, decision-making, and revenue optimization.

Achievements:
•	Opened a new sales channel that became 54% of sales by conducting market research, evaluating alternatives, negotiating and evaluating and establishing a specific commercial plan.
•	Reduced the sales cycle time by 31% through obtaining agreements with internal and external clients that expedited order requests and improved compliance.
•	Reduced sales-related expenses by 37% through renegotiating conditions with clients and coordinated work with operations and logistics teams.
•	Designed and led the execution of the marketing and content plan for the positioning of the company's new brand
•	Secured an additional 11% in prices thanks to the creation and implementation of a price monitoring tool that expedited decision-making and allowed renegotiation with clients.
•	Developed the mechanism for the sales and operations plan for projecting expenses and revenues, improving planning for areas such as logistics and finance.

Commercial Leader

NSF International

•	Lead the commercial strategy for developing new auditing and training services businesses in Central America, the Caribbean, and Colombia for the Food division.
•	Coordinate commercial management with other interested areas to achieve category objectives.
•	Generate new business with key clients in the region based on the analysis of the company's strengths, competitiveness, and market opportunities.
•	Design action plans aimed at opening new markets, considering opportunities in various segments.

Achievements:
•	Exceeded the assigned sales budget by 111% through designing and executing prospecting plans differentiated by market segments of interest, developing a customer journey plan that allowed an 82% sales closing effectiveness in Latin America.
•	Implemented new product lines that increased sales margin by 10% by evaluating potential segments and replicating successful programs in other regions, enabling service execution during social isolation periods.
•	Recognized as one of the top-3 performers in sales out of over 180 countries and number one in America.

Territory Account Executive Central America, The Caribbean and Colombia

•	Coordinate the commercial strategy for developing new auditing and training services businesses in Central America, the Caribbean, and Colombia for the Food division.
•	Coordinate commercial management with other interested areas to achieve category objectives.
•	Generate new business with key clients in the region based on the analysis of the company's strengths, competitiveness, and market opportunities.
•	Design action plans aimed at opening new markets, considering opportunities in various segments.

Achievements:
•	Promoted from Territory Account Executive in Colombia to the region of Colombia, Central America, and the Caribbean after achieving 143% of the assigned budget.

Business Development Specialist Central America, The Caribbean and Colombia

•	Execute the commercial strategy for developing new auditing and training services businesses in Central America, the Caribbean, and Colombia for the Food division.
•	Coordinate commercial management with other interested areas to achieve category objectives.
•	Generate new business with key clients based on the given sectors

Achievements:
•	Promoted from "Business Development Specialist" in Colombia to the same role reaching Central America, The Caribbean and Colombia after reaching 115% of the assigned budget
•	Established strategic alliances with organizations to promote collaboration and new client consecution

Bussiness Development Specialist Colombia

AAK Colombia

•	Develop new business nationally, by defining and executing a commercial plan, opening a new Food Industry segment.

Achievements:
•	Developed and implemented from scratch, along with the R&D team, the new product portfolio and cost structure to ensure competitiveness in the new segment of interest.

Commercial Executive Industry

Kimberly-CLark Professional

•	Manage sell-out at assigned distributors through acquiring new accounts by leading, training, and accompanying the sales force.

Achievements:
•	Trained 75% of the sales force in commercial techniques through sales clinics and partnering them in their negotiations.

Sell-Out Consultant (Sales)

Team Foods

•	Lead the relationship with assigned key accounts which were key lost clients, being the main point of contact for all client activities.
•	Design and coordinate a work plan for the targeted clients recovery

Achivements:
•	Overachieved the budget by +10%

Special Account Executive

•	Manage and accompany the distributors' sales force to ensure the expected results through them by developing and following up on a work plan for closing sales, prospecting, and training in commercial techniques.

Achievements:
•	Promoted to Special Accounts Executive

Regional Commercial Executive

•	New clients consecution on the assgined sectors of the city

Achievements:
•	Promoted to Regional Commercial Executive in charge of the biggest distributor in the country.
•	Overachieved the the budget by +10% through the obtention of new clients.

Commercial Executive

Procter & Gamble

•	Managed the loyalty program for the national sales force (+600 people)
•	Data analysis and indicators follow-up of the commercial team

Customer Business Development Intern

Specialist in Commercial Management with an emphasis on Sales. Bilingual Chemical Engineer (English C1, Spanish Native) with extensive experience leading commercial areas through the development and construction of business models in the B2B segment, focusing on market opening, ensuring profitability through negotiation and building strategic relationships with external agents, and the construction and alignment of sales operation models within the company.

Excellent strategic thinking skills enable me to find innovative alternatives for business development, identify opportunities through constant market analysis, and provide agile responses to changing market demands.

Focus on optimization and simplification of processes to improve business competitiveness and efficiency. Highly interested in building, learning, and developing new areas and processes to capture value in unexplored segments.

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