Shangri-La Group

• Acted as key spokesperson for the Forbes 5-star hotel while managing in-house media engagements & FAM trips for national and international media publications: Vanity Fair, Travel + Leisure, VOGUE Magazine, Toronto Star and more
• To gain high level exposure in key feeder markets of the hotel; managed the production of global partnerships with: Toronto International Film Festival, National Ballet of Canada, Holt Renfrew, Cirque du Soleil, Veuve Clicquot and more
• In coordination with the hotel’s Corporate Communications team, ensured key messages were optimally distributed across all relevant platforms along with management of all communication activities. Key areas included: Press releases, media pitches, brand presentations, earned and owned content, proposals, website, copy and creative for hotel collaterals and management of media filming and photoshoots.
• Monitored the hotel’s online presence in major search engines and worked closely with the Corporate Digital team to ensure optimal results through search
• Managed tactical promotions & offers to drive incremental revenue to all streams of the hotel including rooms, food & beverage & events 
• Oversaw content development, photography, marketing strategy, and analytics for Instagram and Facebook. Increased Instagram follower growth by 21% over the span of 8 months of service at Shangri-La Toronto, surpassing the target of 30,000 followers for the year, bringing the team to 35,708 total followers by the end of 2022. The second highest following in our comp set of five luxury hotels
• Developed and executed the corporate events calendar, and consolidated this with activity across Shangri-La Canada portfolio 
• Created monthly reports highlighting key activity and results for GM, corporate head office & ownership

Marketing and Communications Manager

JW Marriott Parq Vancouver

• Developed media relations plans alongside PR agency to raise awareness of Parq Vancouver attractions across the property
• Coached and accompanied key talent and spokespeople appearing on TV or in upcoming editorial
• Lead resort-wide tours for international media and coordinated travel itineraries for publications such as Conde Nast Traveler, Travel + Leisure, LA Travel, Forbes Travel, Jetset Magazine, Elite Traveler Magazine, GQ, Elle Canada, Maclean’s and more
• Developed and nurtured strong and mutually beneficial relationships with external tourism partners
• Managed the execution of a high volume of influencer activations on property, at global events, through website integrations, UGC campaigns and more
• Co-lead contract negotiation with talent agents, ensuring clear scope of work and alignment on timeline and deliverables. Partnered with legal team to draft and execute contracts
• Co-lead production of partnerships with top brands and events such as Canucks Sports and Entertainment, Rugby Sevens, Lyft, Cirque du Soleil, Aurora Winter Festival and Vancouver Queer Film Festival
• Developed content briefs, made website updates to ensure each internal partner was equally represented and worked alongside the digital team to support ongoing SEO performance and e-mail marketing strategy
• Co-lead the planning and execution of media events, intimate guest workshops and resort-wide quarterly events
• Represented the resort at conferences and media dinners while nurturing relationships with media in-market
• Developed meeting agendas, co-led meetings with internal and external partners, prepared meeting minutes and ensured projects were delivered on time, on budget while meeting marketing goals of each stakeholder

Resort Marketing Specialist

Town Hall Brands

• Developed and distributed targeted press material, including press releases, media advisories and one-on-one pitches that successfully resulted in local and national news coverage in print, digital, radio and television media outlets
• Assisted clients with concept development and execution of events in the form of intimate media dinners to large scale food festivals attracting over 2000 attendees. 
• Oversaw the planning, management and execution of in-market media campaigns including developing and hosting group FAM trips in the top three wine regions of BC, individual media visits, influencer campaigns, and broadcast productions  
• Fostered client relationships; worked with internal team to prepare presentations and sales pitches, handled client communications, and reported on campaign results 
• Identified, developed, and maintained relationships with bloggers, journalists, influencers, stylists, sommeliers, tourism partners and tastemakers relevant to client industry and developed influencer program specific for each client

Publicist

• Captured new media targets, maintained outreach lists, tracked media hits and prepared reports, outlining media results
• Successfully acquired a bi-weekly column in digital publication, Blush Vancouver Eco Luxury Magazine and contributed earned written pieces highlighting clients in the BC wine and food industries 
• Scheduled and coordinated speaking engagements, TV appearances, photo shoots, and other special events 
• Strategized and executed social media content across Instagram, Facebook and Twitter
• Practiced close attention to detail with the management of contacts in company database

Junior Publicist

A seasoned marketing professional who has worked with tourism’s most celebrated brands. I lead businesses to create and connect digital and physical consumer experiences that tell their brand story, build loyalty and drive revenue. Equal parts creative strategist and tactical marketer, I excel at content development and direction, running results-driven PR campaigns, and building mutually beneficial corporate partnerships to achieve long-term business development goals.

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