Genevieve Koch's Linkedin Analytics

Culturally fluent brand marketing and communications strategist with experience developing and managing multi-million dollar revenue-driving campaigns. I lead teams and collaborate with internal and external stakeholders to execute strategic partnerships, integrated and digital marketing campaigns, and curated high-touch experiences. By leveraging business resources and using entrepreneurial innovation, I optimize growth opportunities and develop 360 marketing partnerships and omnichannel strategies that enhance the customer experience resulting in engagement, acquisition and retention. My Latinx and multicultural background, combined with my achievements in integrated marketing and communications strongly position me to ensure all outreach endeavors are inclusive. These include: • Leading DEI and cultural heritage celebration strategies across markets, such as Hispanic Heritage Month, Lunar New Year, Black History Month, International Women's Day, and Pride. • Securing partnerships through cultivated relationships with industries that encompass pop culture, wellness, entertainment, fashion, beauty, lifestyle, and culinary. • Bringing in multimillion dollars in exclusive and innovative brand partnerships that resulted in acquisition, retention, and high impact conversion. • Overseeing collaborations and leading projects with stakeholders of philanthropic and cultural organizations, emerging brands, wellness and lifestyle companies, NFL sports teams, major film releases, top Broadway shows, publishers, and television networks. • Spearheading national social impact initiatives, including anti-bullying, environmental, education, health, abuse, and hunger organizations across markets. I have a Master’s of Science from New York University in Public Relations and Corporate Communication, certificates from Cornell University, SC Johnson College of Business in Digital Marketing, Data-Driven Marketing, Strategy, and Integrated Marketing 360, and a Bachelor of Music from the University of Miami, Frost School of Music in Music Business and Entertainment Industries.