Nord Security

• Building B2B email marketing strategies for global markets to drive revenue growth;
• Developing and leading day-to-day execution of B2B ad-hoc email campaigns and automated email sequences - from idea to deployment;
• Collaborating with sales, customer success, marketing, and retention departments to work on demand-generating  activities;
• Analysing email metrics to improve engagement x CR and suggest future strategies and improvements;
• Managing and executing A/B tests with a focus on growth;
• Contributing to the success of the Marketing team by assisting in other duties

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B2B Email Marketing Manager @NordPass

Affise - performance marketing software

• Building B2B email marketing strategies for global markets to drive revenue growth (YoY Revenue Growth from email by 40% in 2022);
• Nurturing contacts from Prospect to Advocate;
• Performing database segmentation according to customer type to increase contact base engagement;
• Executing email marketing campaigns, incl. automated email nurtures for product launches, case studies, eBooks, promo emails, and newsletters using the HubSpot CRM;
• Monitoring data for email campaigns, keeping benchmark documentation (YoY growth for OR by 90%, for CTR by 507%);
• Developing processes (weekly meetings/QBRs, remote team buildings etc.) and organisational structures to improve marketing internal collaboration and efficiency;
• Planning and executing marketing projects to increase company brand awareness;
• Working cross-functionally with other teams - sales, product, customer success, revenue, design etc.

Global Email Marketing Manager

• Managed the full cycle of online/offline event marketing;
• Set up strategies and launched marketing campaigns on social media (organic growth from 2K to 4K on LinkedIn in 2021; from 1K to 3K on Instagram in 2021);
• Executed email marketing campaigns (product launches, promo emails, newsletters, case studies using MailerLite;
• Planned and executed marketing projects to increase company brand awareness;
• Collaborated on the creation of PR and sales enablement kits, team reports, landing pages mockups prior to the new products’ launch;
• Worked with management on the implementation and migration from MailerLite to HubSpot.

Marketing Generalist (Events, Email and Social Media Management)

AR Squad

• Handled overall company operations;
• Managed projects timelines and deliverables;
• Worked closely with the team of artists and developers to achieve project goals/milestones;
• Communicated with existing clients about active projects.

Operations Manager

 Zorka.Mobi - Creative Mobile Performance Agency

• Worked closely with affiliate and UA teams to increase KPIs;
• Assisted advertisers to achieve their goals for quality and quantity of ad traffic;
• Worked with different Mobile App Tracking & Attribution systems (Appsflyer, Adjust, AppMetrica, Kochava).

Account Manager

Aprofita

• Analysed global trends on the mobile app market;
• Generated and presented new opportunities for customers to enhance relationships and continue to grow their business;
• Handled reports on completed tasks.

Business Development Manager

Intetics

• Researched and analysed investment projects;
• Communicated with international teams;
• Mentored junior specialists.

Data Entry Specialist

I'm a B2B marketer who believes that a pinch of a strategic mindset and a dose of creativity are the core ingredients for a winning marketing approach. 🚀 

Since 2019, I've been honing my email/events/social media marketing skills. 
I drive revenue growth by telling engaging stories to educate and nurture prospects throughout the customer lifecycle. 

Specialties: SaaS/B2B Email Marketing Automation & Strategy, HubSpot Marketing, Customer Lifecycle Management, Demand Generation, Retention Marketing, Sales and Marketing Alignment, Project & Team Management, Marketing Operations, Social Media Marketing, Event Marketing, and more.

Software:
Digital Marketing: HubSpot (Email Marketing), Iterable (Email Marketing), Klaviyo(Email Marketing), Grammarly, MailerLite (Email Marketing), Figma, Looker, Livestorm, Demio;
Overall: Chat GPT, Asana/Trello, Google Workspace, Jira x Confluence, Lattice, Paser, HiBob, Vanta, NordPass, 1Password, PandaDoc.

Fancy to know more? Just drop me a message :)

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