Geoffrey Huntting's Linkedin Analytics

As an eCommerce, DTC, and Omnichannel Marketing leader, I have been a driving force behind growth, brand building, digital reinvention, lifecycle marketing, and performance marketing strategies for entrepreneurial enterprises ranging from startups to companies with 9-digit P&Ls. ► WHAT I DO: - Maximize ROI across Direct-to-Consumer and eCommerce platforms by leveraging both brand and performance marketing expertise (managed over $600M in media). - Navigate rapidly evolving omnichannel landscapes and AI tools to identify the most effective marketing mix, content, and lifecycle strategies for each unique business channel. - Prioritize actions that produce the greatest impact to fast-track growth without straining the bottom line. - Build and lead devoted teams to accelerate growth with hands on strategy execution. ► MY BACKGROUND My experience pioneering digital and creative strategies to help companies accelerate growth and drive revenue has been the hallmark of my career, enabling me to transform marketing departments and implement data-driven strategies that position brands for sustained, profitable growth. ➡️ E-commerce & Omnichannel Marketing: As SVP of eCommerce at Hint, Inc.— one the fastest growing flavored-water companies in the U.S. and disruptive CPG lifestyle brands—I diversified and expanded the DTC and E-commerce marketing to ignite exponential growth (over 300%). ➡️ Enterprise Value Creation: With Guthy Renker, I transformed the digital marketing department and accelerated growth for Proactiv acne skin care, which was then acquired by Nestlé Skin Health. With Lot18, I led a rebranding effort for a subscription-based club, that expanded market potential and enterprise value. ➡️ Digital Transformation: I built my career foundation upon evangelizing a shift from traditional marketing channels to revenue-winning digital formulas. With FYI Direct, I drove a shift away from offline models and amplified brand prominence across the digital sphere—delivering millions in revenue. ► MY LEADERSHIP APPROACH As a leader, I care deeply for my team members. I’m committed not just to my company’s success but to helping the individuals I lead realize their full career potential. ► MY EXPERTISE Profit & Revenue Growth│Direct To Consumer│eCommerce Strategy|Omnichannel Marketing│Digital Transformation│Diversified Media Mix Strategy│Customer Acquisition, Experience & Retention│Lifecycle Marketing│Amazon Marketing & Management│AI│Social Media & Influencer Marketing│Website Optimization│P&L Authority│Team Leadership│Creative Management