Edelman

Senior Account Supervisor

Serve as primary social media lead for PwC's US commercial lines of business. Collaborate extensively with marketing, communications, legal, and creative stakeholders to advance priorities internally and drive results among key audience groups through a mix of paid and earned strategies.

Digital Communications

Marbury Creative Group

As social media leader, I grew agency social client portfolio by 250% and social media recurring revenue by over 300% over 2 years. Operationalized content workflows and best practices to establish new agency capabilities and launch integrated social and web strategies, creative assets, and promotional campaigns.

Managed and grew a social media team to support client photo and video shoots, content development, social listening, paid strategies, analytics reporting.

Social Media Leader

As Account Manager, I owned client relationships and provided strategic counsel to executive stakeholders to produce buy-in. Managed client projects, timelines, and budgets from start to finish and proactively identified and pitched new business opportunities.

Launched a variety of national campaigns in interactive web development, print, video, and television placements—producing projects from initial pitch to creative ideation, campaign strategy, design, promotion, and analytics reporting.

Account Manager

Fire and Flavor Grilling Co.

As Associate Brand Manager, I create and activate consumer-centric CPG marketing strategies. I manage projects in several functional areas:
• Brand Positioning
• Consumer Insights
• Market Research
• Retail Sales Strategy
• Product Design
• Digital Marketing
• Public Relations

Associate Brand Manager

• Responsible for activities focusing on consumers, community, communication; managing all levels of marketing activity from brand strategy to project management and execution.
• Develop consumer research programs including focus groups and in-person product demonstrations to gain insights and establish a comprehensive marketing plan. 
• Measure customer service success, create customer service procedures, and train staff on new technology and procedures.
• Manage B2C and B2B marketing functions including digital (social, content, and paid), public relations, trade marketing, copywriting, and store display and signage.
• Support retail sales through development of sales presentations, graphic design, and creative copy resulting in strategic distribution in over 2,000 retail stores.
• Coordinate and manage internship program for marketing and public relations interns to create educational and promotional content to support retail and online efforts.
• Support new product development by consolidating research insights to identify consumer groups, core emotional triggers, buying behaviors, and functional product needs. 
• Collaborate with external agency partners and vendors to ensure strong project alignment and delivery.
• Manage company website and SEO strategy.
• Create integrated social, email, video, and paid campaigns.

Brand Associate

Walt Disney World

• Received highest performance rating for successfully building teams, promoting workplace diversity & inclusion, and delivering high quality work and memorable, value-adding experiences.

College Program Cast Member

Results-driven communications and digital marketing professional with over 7 years of experience managing national brands. Adept in leveraging data and simplifying messaging to connect with target audiences and establishing brand character across diverse media.

Experience in professional services, higher education, consulting, healthcare, and CPG verticals. Energized by connecting teams to achieve outcomes, reducing communication noise, and designing experiences to delight customers.

Specialties:
• Marketing & Branding Strategy
• Customer Strategy & Experience
• Digital Strategy
• Digital Advertising
• Social Media Marketing Strategy
• Content Marketing
• Marketing Communications
• Project Management
• Team Development

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