March Foods Ltd

In my role as Commercial Manager at March Foods, I drive the company's commercial strategy to ensure sustainable growth and profitability. I oversee sales management, business development, contract negotiation, marketing, brand management, CRM, cross-functional collaboration, product development, and financial analysis.

I develop and execute comprehensive commercial strategies aligned with company goals and market dynamics, analyzing trends and identifying expansion opportunities. Leading the sales team, I implement effective strategies to achieve revenue targets and secure new business. Through negotiation, I secure favorable terms with suppliers, distributors, and key accounts to maximize profitability and mitigate risks.

Collaborating with marketing, I develop strategies to enhance brand awareness and drive customer engagement. I prioritize building strong relationships with customers and stakeholders, ensuring high satisfaction and retention. I foster cross-functional collaboration to align strategies and achieve organizational objectives.

Additionally, I contribute to product development by identifying market opportunities and collaborating on new product launches. Through financial analysis, I assess the viability of strategies and optimize resource allocation.

As Commercial Manager, I play a pivotal role in driving March Foods' commercial success through strategic planning, effective leadership, and cross-functional collaboration.

Commercial Manager

FLEXITON Ltd

Director (Non-Executive)

AG Barr

As a Field Sales Manager at AG Barr Soft Drinks, I played a pivotal role in leading sales operations within my designated territory while overseeing a team of 12 across England & Wales. My responsibilities encompassed a spectrum of key areas:

Territory Management: I meticulously strategized resource allocation to maximize sales opportunities, ensuring comprehensive market coverage across all key segments.

Team Leadership: I provided comprehensive guidance, training, and support to cultivate a culture of accountability and continuous improvement among the sales representatives. Fostering teamwork and alignment with organizational goals was central to our success.

Sales Strategy Execution: Developing and implementing tailored sales strategies was fundamental in driving revenue growth and expanding market share within my territory. Adapting strategies to meet evolving market dynamics and customer needs was imperative.

Performance Monitoring: Leveraging data-driven insights, I closely monitored sales performance metrics and tracked key performance indicators to evaluate the effectiveness of our sales initiatives. Identifying areas for improvement allowed us to continuously optimize sales outcomes.

Market Insights: Staying abreast of industry trends, market developments, and competitor activities was essential. By gathering intelligence and insights, I was able to inform strategic decision-making and maintain our competitive edge in the market.

Cross-Functional Collaboration: Collaboration with internal stakeholders, including marketing, operations, and finance teams, was integral. Together, we ensured alignment and execution of integrated sales and marketing campaigns to drive cohesive business growth strategies.

Field Sales Manager

As a Business Development Representative at AG Barr Soft Drinks, I was entrusted with driving growth and fostering strong relationships within the East Midlands region.

My responsibilities included:

Territory Management: Maintain meticulous records and consistently update territory files to ensure accurate tracking of customer information, preferences, and sales data. Utilize this information to strategize and optimize sales efforts effectively.

Account Management: Serve as the primary point of contact and account manager for all customers within the East Midlands region. Cultivate strong relationships with clients, understanding their needs, and providing exceptional service to drive customer satisfaction and loyalty.

Commercial Strategy Implementation: Take ownership of lead generation and execute the commercial strategy within your designated area. Identify opportunities for growth, expansion, and market penetration, aligning my efforts with the broader organizational objectives.

Product Range Expansion: Utilize my influence and expertise to encourage customers to broaden their product range, including the adoption of key new SKUs. Employ persuasive techniques to demonstrate the value and benefits of diversifying their offerings with AG Barr Soft Drinks products.

Retailer Network Development: Proactively build and nurture a network of retailers who relied on my expertise and consistently engaged with me for their beverage needs. Cultivate strong partnerships with existing clients, leveraging their trust to generate referrals and unlock new business opportunities within the region.

Business Development Representative

CORBY SPORT DIMENSIONS LIMITED

Manager

Assistant Manager

Team Member

Teaching Personnel

Special Education Teaching Assistant

Sitel Group

Customer Service Representative

George Hammond
Experienced FMCG Leader | Results-Driven | People & Sales Management

With a passion for driving growth and delivering results, I thrive in dynamic environments where challenges fuel innovation. As the Commercial Manager at March Foods, I oversee key aspects of our business, leveraging my extensive experience in field sales, both in B2B and B2C contexts. My background in FMCG has honed my skills in contract negotiation and people management, enabling me to build strong, high-performing teams that consistently exceed expectations.

I am driven by a relentless pursuit of excellence, always striving to surpass targets and push boundaries. My work ethic is characterized by ambition and motivation, as I continually seek new opportunities for professional growth and development. Whether it's forging strategic partnerships or optimizing operational efficiencies, I approach every task with enthusiasm and determination.

Let's connect to explore how my expertise and drive can contribute to the success of your team or organization.

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