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I run YOCTO, a retention marketing agency trusted by brands like Healf, Heights, BetterMe, and Kilo Health. We help DTC teams solve complex CRM problems and break through their acquisition ceiling. Quick Bio: - CEO & Founder of YOCTO, the #1 retention marketing agency for health & wellness brands - Powered CRM for 100+ clients incl. Heights, BetterMe, Kilo Health, Elo, Miracare, Healf and others - Advisor to Klaviyo (Partner Council) & Yotpo (Email Advisory Board) - Host of CEO AFTER DARK, a candid podcast for high-performing founders - MBA, Reforge member, CXL instructor, guest lecturer @ The Atomic Garden WE DO NOT PROVIDE 'AUDITS' FOR A VERY GOOD REASON Transparently, you don’t need another teardown that says, - “Your welcome flow is missing a text.” - “You should A/B test your popup.” - “Send more segments.” You already know that. What you need is a plan. A real, outcome-driven plan that gets you closer to your retention goal - whether that’s increasing LTV, fixing drop-off between orders one and two, reducing churn, or improving CAC payback. That’s why YOCTO doesn’t do audits. We do Strategy Activations.™ A STRATEGY ACTIVATION™ IS A GAMEPLAN This isn’t a templated teardown or a list of flaws in your lifecycle setup. It’s a fully mapped, high-leverage strategy designed to help you hit your retention targets *this quarter.* Specific moves. Clear priorities. You’ll walk away with: - A diagnosis of what’s actually hurting retention (backed by cancel behavior and flow data) - A focused roadmap to increase LTV, improve AOV, or hit any retention KPI that matters right now - LTV:CAC modeling that shows how the plan could pay off - Built by people who live and breathe CRM, not best-practice blogs If you’re serious about scaling through retention... find a time here: https://calendly.com/george-kapernaros/socratic-interview
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