YOCTO

World-class email marketing for eCommerce brands.

Founder

CEO AFTER DARK

The premise is simple: I have conversations with exceptional business leaders and figure out what got them to where they are today, the good and bad moves they made, and what they learned.

Founder & Host

Reforge

Reforge Retention + Engagement Series, Growth Series.

Member

Kilo Health

Helped optimize repeat sales for multiple existing products, crack new acquisition channels for the entire Kilo portfolio, and provided consultations for new product launches.  In parallel, I designed a scalable, self-serve system for onboarding and training new conversion copywriters.

Conversion Content Lead

George Kapernaros

I consulted small, mid-sized, and large companies on how to improve customer life value and user monetization.

The Atomic Garden Vilnius

Invited to teach advanced conversion copywriting in Lithuania's #1 advertising school.

Guest Lecturer

divbrands

When the company broke the 100+ employee mark (in less than 3 years), I was promoted to marketing director. During that time my responsibilities grew to include the brand strategy for every new product or store, a new CRM and email marketing department, and an ever-growing marketing team, which now also included a fully fleshed CRO arm and a market research team. 

In parallel, I was also responsible for liaising with the company's agency and other creative partners, including performance agencies and content producers, spread in 3 continents.

When I decided to leave to pursue my entrepreneurial journey, the company was at a record high financial performance and expanding aggressively.

Marketing Director

As the company started growing, I was promoted to lead copywriter and almost immediately to general marketing manager. During that time, I led the entire creative content production team, including 3 copywriters, 3 video editors, and 1 photographer. 

I also established the foundations of CRO (conversion rate optimization) in the company and developed an advertising creative framework that would become the basis of new product and store launches. 

Overall, I was involved in or directly led 200+ e-commerce product launches in European markets (often launching multiple stores per week).

Marketing Manager / Head Copywriter

Got offered a full-time position after an advertising campaign I produced as a freelancer scaled to high 6-figures in Facebook ads revenue. 

During my role, I brainstormed marketing campaign angles and produced a variety of conversion assets (sales pages, advertorials, email sequences, Facebook ads, and more) which helped generate massive growth in Germany, France, Italy, Spain, the Netherlands, and Japan.

As the company's third full-time employee, I was there since the beginning and helped build the processes and systems that would later support 100+ employees and contractors.

Copywriter

Independent Consultant

I've been living and breathing direct response for many years. Here are some nice things people said about me, when I was starting:

"George is more than capable of turning even the most abstract idea into solid, highly compelling copy. Very professional, extraordinarily talented - he is definitely an asset to your team."

"I am amazed by George’s ability to turn any of our e-commerce projects into an exciting, unique and profitable story. He is highly knowledgeable in the field of marketing and sales, and besides copywriting, he is always curious, helpful and available to think together about performance, tactics, strategy, leadership or any of the creative steps of our projects in order to reach our common goals as a team."

"Amazing experience would highly recommend George anytime! He's a talented copywriter and has a great sense for persuasion and marketing."

"Thank you, George, for your professionalism and excellent writing skill. You helped rescue our project when it was needed the most. A++++ would love to work with him again!"

"George is an excellent copywriter and all-around great person. He went above and beyond the call of duty for my project to make sure it was what I was looking for. His communication was excellent and he even delivered ahead of an already tight deadline. I will certainly be working with him again soon."

"George has had a key role in the growth of our international e-commerce business. He's extremely competent, full of positive energy and a true self-starter. My team and I really enjoy working with him, because he always brings excellent knowledge about marketing and sales to the table and a great attitude! His sales copywriting helped us generate multiple six figures in sales over the past months. I highly recommend George for any leadership role involving an in-depth understanding of sales, marketing, and copywriting in your organization."

Direct-Response Copywriter & Strategist

Smarterchains

I helped refine and develop SmarterChains' communication and content marketing strategy, collaborated with the design and development team, and executed the day-to-day content production and content promotion.

I discussed marketing strategy and content tactics directly with the CEO & Co-Founders (top-ranked senior executives & P&G alumni).

Content Marketing

ReGeneration | Global Shapers Athens Hub

Out of 6000 candidates, finished as a top 100 finalist. Scored at the top percentile for both abstract reasoning and numerical reasoning. Received 56+ hours of business and softs skills training by industry experts and a placement in a Greek tech startup.

Finalist

Owner @ YOCTO | 传奇 | CXL Instructor | Reforge Member

Some days I think I might be the luckiest person in the world. Some other days I'm utterly convinced of it. CEO @ YOCTO, a world-class CRM agency for DTC brands. Involved in many other projects in various ways. :)

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