George B.'s Linkedin Analytics

Commercially astute and strategically minded senior executive enjoying rapid progression within a multinational drink and brewing company, facilitating all aspects of revenue / market-share growth and strategic account management. Adopted a motivational leadership style to engage and empower high-performing teams of up to 100 staff facilitating the implementation of pricing strategies while managing trade promotion optimisations. Gathered and distilled data-driven insights to shape pricing, investment, and distribution plans. Sensitively navigated ambiguity to build consensus between stakeholders at all levels while reporting directly to senior decision-makers.