George Sanders's Linkedin Analytics

I try to make sales feel less like sales. Good sales and marketing is not about greasy persuasion and snake-oil, it's about helping people solve their needs. At it's heart then, it has to be all about customer-centricity and their needs first: their challenges, their ambitions, and their anxieties. And *great* sales and marketing does this creatively, consistently, and empathetically. That’s the stuff I believe in and it’s why I love it. Because when it’s done right, it works for everyone. Great sales shouldn’t feel like sales at all. I've now done this for over a decade, working with the world's top brands such as Google, Mastercard and Meta, and at agencies big and small. I understand fast-moving and flexible sales environments, long and complex sales journeys, and the value of long term relationship building. So whether you're looking to start or optimise your new business approach, you're looking for a new agency, or you just want an informal chat around anything-agency (how to run a pitch, working effectively with agencies, how to score free beers, etc), give me a shout anytime. And check out the testimonials at the bottom of the page to get a sense of what it's like working with me (spoiler: always fun, sometimes challenging, and as much in the pub togther as possible; bring back beers)