Sports Innovation Lab

AVP of Platform Solutions

Affinity Solutions

Tasked with generating programmatic data usage and licensing opportunities across platform & channel sales partners. 

Built business plan to expand market presence by promoting adoption of Affinity Solutions' products including: Shopper Audiences, Measurement, Purchase Intelligence & Propensity Scoring.

Coordinating sales efforts with platform sales partners (Eyeota, LiveRamp, The Trade Desk, Amobee, & Cadent) to promote awareness, evangelize capabilities, and secure new partnerships. 

Prospecting agencies for potential new partners across Affinity's product suite: Shopper Audiences, Measurement, Purchase Intelligence & Propensity Scoring.

Responsible for expansion, distribution and administration of Master Taxonomy of 1,000 Syndicated Shopper Audiences to all major platforms, DSPs, trading desks, agencies and brand marketers.

Collaborating with Product Teams to drive research, innovation, marketing efforts and ultimately product maturation for each respective solution.

Notable Clients Include: Colgate-Palmolive, P&G, Pepsi, Disney, T-Mobile, LG, Universal, Five Guys, Dairy Queen, Southwest Airlines, Reckitt, Royal Caribbean Cruises, Walmart, Target, Netflix & Amazon.

Sr. Platform Director -- Programmatic Sales, Account Management, New Business & Operations

G/O Media

Exceeded 2019 revenue goal as Tech Vertical Sales Director (118%) by delivering innovative go-to-market strategies to clients.

Increased programmatic data revenue 4x through outreach, education and evangelization of our capabilities and performance. 

Notable clients include: LG, Microsoft, Boost Mobile, Apple, Viacom, Showtime, Guinness, & Pepsi.

Vertical Sales Director

Generated pipeline of $1.25M in H2 through market research, client prospecting, and strategic outreach to potential new partners.

Uncovered and established relationships with C-Level executives at new agency partners by identifying pain in current technology investments.

Conceptualized and conducted strategic client meetings to demonstrate capabilities critical to brand growth through customer activation.

Notable clients include: Kodak, Lego & Foot Locker

Sales Director

AdTheorent

Earned net new business with 28 brands, across 8 agencies and 2 regions over the course of two years through persistent, disciplined and strategic outreach and effective client communication.

Achieved success through vigorous process of networking, prospecting, cold calling, market and client research and tailored presentations of our capabilities and products to clients in a concentrated effort to facilitate partnerships. 

Notable clients include: GSK, Vanguard, Dow Jones, Nike, PwC, Dine Brands Global, Brooks Brothers & Foot Locker.

Digital Sales Manager

Evolve Media, LLC

Delivered 114% of 2014 quota by breaking new business and reengaging past partners for continued spend by selling through large-scale multimedia sponsorships and custom content programs including custom video content, branded editorials and sponsored events.

Notable clients include: FX, El Rey Networks, 2K Games, Showtime, Pepsi, TWC, Kraft, Reebok & Activision

Account Executive

Served as principal resource for sales team in sales planning and account management roles, offering creative problem solving, strategic guidance, and insightful analysis.

Oversaw strategic planning, RFP composition, proposal submission, organization of internal resources to meet client demands, internal tracking of campaign performance, mid-campaign optimization efforts, upselling, and presentation of final reports and analysis.

Sales Planner & Senior Account Manager

Supervised three campaigns for Universal Pictures and Home Entertainment accounts across 50 networks, including cable, network and syndication.

Tracked client success through bi-weekly seeding and discrepancy rectification procedures with 50+ partners to ensure ad placement, improve performance, and ensure price efficiency.

Media Analyst

MediaVest

Worked on Walmart TV account administering inventory for 44 cable networks across five day-parts in ranging demographics.

Interacted with network representatives to negotiate inventory, pricing discrepancies and content issues.

Participated in team presentation to Walmart CMO and C-Suite in Quarterly and Annual Business Reviews.

Activation Junior Associate

Experienced salesperson with a track record of success selling various products and services across the MarTech, SaaS, DaaS, and Programmatic fields. Skilled in Digital & Mobile Marketing Strategy, Programmatic Sales, Data Implementation, Client Services, & Strategic Account Management. Consummate team player who uses clear and effective communication to facilitate internal collaboration in order to engineer consistent and reliable client success. 

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