KBC Bank & Verzekering

Results-oriented senior UX business analyst driving operational excellence through strategic thinking, user-centered design, stakeholder collaboration, and process optimization while ensuring compliance, and empowering effective project, program, and change management. 

Achievements:
- Facilitation of 3 workshops with the Business Units (D2B), and IT teams (S2D) to design a new, user-friendly, and effective IT services portfolio for solution concept proposals.
- Establishment of a completely new governance framework for the Information Process Hub within the IT department, including policies, procedures, guidelines, and improvement of the UX experience, developing documentation, and tools to support this new framework.

UX Senior Business Analyst

GrowBy - Digital Specialists Hub

Digital Enabler specialized in Service Design and Innovation, Digital Transformation, Marketing and Digital Strategy.

I help you analyze and improve your business model, to better adapt to this digital environment that will help you stand out from the competition and provide a distinctive experience to your customers.

Achievements:
- Analysis, research and design of the new ALUMNI platform for ICPNA.
- Analysis, research and implementation of the Digitalization and Innovation process for the security company V13.

https://growby.tech/team/george-roldan/

Service Designer | Innovation | Digital Transformation | Digital Marketing

Galeas Jupiter Consulting

Senior consultant specializing in Innovation, Digital Transformation, and User-Centered Design.

Results:

- Redesign of the commercial offer for the SENATI educational organization, with the aim of mitigating the impact of the quarantine by Covid 19 in 2020, developing 4 new proposals to attract and retain students in the institution.
- Process redesign, experience improvement, and cultural change in the enrollment process in SENATI, during the year 2022, in order to develop better communication and processes in the admissions and enrollment team, as well as in the performance of the organization's employees.

Innovation and Digital Transformation Senior Consultant

Henkan Consultores Digitales

Highly skilled Senior Consultant who drove business growth through pioneering business models, Service Design, Lean UX, and innovative process development, while delivering innovative services, unique digital marketing strategies, and transformative training programs to empower entrepreneurs, and revolutionize their interactions with customers on social media.

Achievements:
- Empowerment of the INTURSA group through the "Service Design Essentials" workshop to improve their customer experiences.
- Redesign of BANBIF, and Madison Marketing's digital platform, ensuring seamless, more end-user friendly user experiences.
- Redesign of SENATI's business model through Service Design and Design Thinking, improving the experience for employees, companies, and students.
- Optimization, and redesign of the Enel X collection document through Service Design.
- Research, and design of the new Alumni section for ICPNA, fostering lifelong connections through Service Design.
- Design the Digitalization and Innovation framework for the Security group V13 to increase their performance and competitiveness.
- Impact on regional business communities with virtual training for UPYMES (Costa Rica), and Mujeres Capas (Peru, Chile, Argentina, and Colombia).
- Inspiring Latin American entrepreneurs through captivating digital content, driving their success.

CEO and Senior Consultant: Innovation, Service Design, Digital Marketing and Cultural Transformation

Entel Peru

Achievements:
- Remarkable 30% reduction in resource cost for CORE processes through RPA technology. Unlocking efficiency, and cost savings.
- Transformed, and digitized 25 processes, improving the way the organization operates.
- Implemented comprehensive digital transformation processes. The organization raised its KPIs in innovation, productivity, and success.

Digitization Strategy Senior Coordinator

Achievements:
- Automated, and reduced assignment, and activation time per credential by 8 hours, resulting in lightning-fast onboarding, and increased customer satisfaction from the enterprise sector.
- Boosted business with high-quality application development services with our business partners for the corporate market, unlocking growth opportunities.

Digital Business and Innovation Supervisor

Achievements:
- Designed the powerful intrapreneurship program "Entel Challenge", boosting innovation within the organization, as well as the biannual "Entel Talk" events with exponents of the digital, and innovation ecosystem in Peru.
- Pioneered the implementation of WhatsApp Business, becoming the first Telco to take advantage of its commercial power.
- Introduced the cutting-edge AI-powered virtual assistant "Lito", which improved customer interactions, and operative efficiency.
- Achieved 50% cost savings by optimizing agent outsourcing for the digital channels.
- Reduced return on investment (ROI) timeframe from 14 to 8 months with the AI virtual assistant project.
- Adjustment, and efficiency of HR Process of staffing with AI solutions, reducing the process to an efficient 4 days.

Innovation Coordinator

Achievements:
- Successfully implemented the IT vice president's intranet, improving internal communication, and collaboration between colleagues.
- Increased the work climate index from 78% to 82% in 1 year, creating a positive, and engaging work environment that boosted productivity, and collaboration within the team.

Senior Marketing and Communication IT Analyst

Caja Rural Raiz

Achievements:
- Achieved a remarkable 20% increase in consumer loan placements from 2013 to 2014, providing life-changing credit opportunities to micro-entrepreneurs.
- Substantial 5% savings in purchasing budget, optimizing financial efficiency, and resource utilization.
- Successful relaunch of the brand, and image of the organization, attracting new customers, and building loyalty in the financial market.
- The promotional material was transformed with a captivating design, and message that resonated with the target public, and enabled us to save 20% in the cost of printing advertising material.

Head of Advertising and Promotions

Nextel del Perú S.A.

- Analysis of Nextel's voice consumption service and Value-Added services provided to customers (Personal and Corporate customers).
- Identification of possible cases of fraud and consumption abuse, through a predefined credit risk management platform (Oracle Portal) from the Credit and Collections department.
- Creation, development, and deployment of Automatic Consumptions Control System.
- Identification of Unsatisfied customer needs of Nextel del Perú.
- Active participation in local and global Collections and consumption control projects.
- Total communication with all company levels.

Consumptions Control Senior Analyst

Service Design | Process Management | Innovation - Improving your organization in a productive, user-friendly and efficient way!

Hi, I'm a product, service, and process professional with 10+ years of corporate experience. 

I have a Master's degree in Digital Marketing and vast experience in Service Design, Agile Methodologies, Business processes and Digital Marketing, I have consistently delivered important results for renowned organizations. 

As a leader with strong coaching skills, I have demonstrated the ability to motivate teams and collaborate with stakeholders at all levels. 

Fluent in English and Spanish, gradually learning Dutch and French, and focused on continuous improvement, I have significantly contributed to the success of the companies I have served.

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George Roldan Sarmiento's Linkedin Analytics

George Roldan Sarmiento

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