Fractional CMO | Growth & Marketing Transformation Leader | Scaling SMEs, SaaS & B2B | UAE & Global | Founder @ CMO Angels

Growing a business today is hard — especially when marketing is scattered, reactive, or led by the wrong people.

Most companies I meet face the same challenges:

❌ No clear marketing leadership
❌ No scalable system for generating leads
❌ No alignment between strategy, execution & revenue
❌ Wasted budgets on agencies, ads or freelancers

I fix that.

I’m a Fractional CMO and Strategic Marketing Leader with 24+ years’ experience helping SMEs, SaaS companies, B2B services, and eCommerce brands scale in the GCC, Australia and globally.

My career spans marketing strategy, demand generation, CRM, automation, analytics, brand development and digital transformation, and I’ve built multiple marketing engines from the ground up.

💼 I help companies:
- Build and execute marketing strategies tied to revenue
- Create predictable lead-generation systems
- Optimise funnels, messaging, ICPs & GTM foundations
- Lead and upskill marketing teams
- Implement CRM, automation & data-driven reporting
- Improve sales conversion, CPL, CAC and ROAS

🏆 Results I’ve delivered:
- IT services provider reduced CPL by 39.65% and improved close rates 583% in 90 days
- eCommerce brand scaled from 2X → 12X ROAS using smarter targeting & funnels
- IT services provider dropped CPL from $150 → $28
- Retail brand expanded internationally with 12X ROAS
- Education provider gained instant reporting and automation across all student journeys

With certifications in Google, LinkedIn, HubSpot, ActiveCampaign, and decades of leadership experience, I bring clarity, structure and systems to fast-growing companies.

Whether fractional or full-time, I help organisations scale smarter, faster and with confidence.

👉 If you're a UAE or global business looking for a CMO, Fractional CMO or senior marketing leader, let’s connect.

DM me or visit https://cmoangels.ae/gdc to start the conversation.

𝗪𝗲 𝗷𝘂𝘀𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀.

That sentence sounds logical.  It sounds proactive.  It sounds like growth.
But most of the time, it’s wrong.
Because leads are rarely the real problem.

The real problems usually look like this:
The offer isn’t clear
The positioning is weak
The message doesn’t resonate
The funnel leaks trust
Sales and marketing don’t speak the same language

So the business asks for more leads… when what it actually needs is more clarity.

More leads won’t fix confusion.  More spend won’t fix poor conversion.  More activity won’t fix a lack of strategy.

Growth doesn’t start with volume.  It starts with alignment.

When the right message meets the right audience, you don’t need more leads. You need better ones.

P.S. If leads doubled tomorrow, would your business actually convert them?

George Zeidan

𝗔𝗻 𝗮𝗴𝗲𝗻𝗰𝘆 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝘀.  𝗔 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝘀.  𝗔 𝗖𝗠𝗢 𝗹𝗲𝗮𝗱𝘀.

That difference sounds small.  
It isn’t.

Agencies are brilliant at delivery.
 But they don’t own the business outcome.

Consultants are great at diagnosis. 
But they leave before execution begins.

A Fractional CMO sits in a different seat.
They think like the business. 
They decide like an executive. 
They stay accountable when results land.

Not just what to do. 
But why, when, and what not to do.

That’s why SMEs struggle when they pick the wrong model. 
They don’t need more activity. 
They need leadership inside the work.

P.S. Who owns the outcome of marketing in your business today?

I hear this a lot: “We just need more leads.”

Most of the time, that’s not the problem.

We started a LinkedIn newsletter to unpack where growth really breaks before ads, funnels, or channels enter the picture.

If you’re leading a business and want sharper thinking around growth, you can subscribe here.

“We just need more leads.” It’s one of the most common statements I hear from founders and executives. On the surface, it makes sense. Growth feels sl

Open article: Why “We Need More Leads” Is Usually the Wrong Question  by George Zeidan • 2 min read

Why “We Need More Leads” Is Usually the Wrong Question

𝗠𝗼𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗮𝗶𝗹𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝗹𝗶𝘃𝗲.

Not because the campaign was bad.  
Not because the channel didn’t work.

But because the business skipped the hardest step.
Understanding the real problem.

Execution feels productive. 
It feels fast.
It feels like progress.

But without clarity on:
The business reality
The numbers
The real constraints
The actual growth blockers

Marketing becomes guesswork with a budget.

That’s why strategy must start with context. 
Not channels.
Not tactics.
Not content calendars.

When you understand the business deeply, decisions become simpler. 

Priorities become clearer.
Execution becomes focused.

Marketing isn’t about doing more.
It’s about doing the right things, for the right reasons.

P.S. When was the last time you paused execution to truly understand the problem?

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝘀𝗻’𝘁 𝗽𝗿𝗼𝘃𝗲𝗻 𝗶𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗱𝗲𝗰𝗸𝘀.

It’s proven in execution.

When performance drops. 
When priorities clash.
When budgets tighten. 
When teams feel stuck.

That’s when leadership matters.

Real leadership looks like:
Making decisions, not delaying them
Protecting strategy while adjusting execution
Stepping in when value is at risk
Taking responsibility when results fall short

Leadership isn’t loud. 
It’s steady.
 It’s present. 
It’s accountable.

The best CMOs don’t disappear after the plan is approved.  They stay close enough to execution to guide it, and far enough to let teams perform.

That balance is not theory.
 It’s experience.

P.S. Do you see leadership show up during execution in your business?

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