If you're a digital marketing agency owner or a SaaS CEO/Founder these days...

Signing more clients through LinkedIn is as difficult as finding a needle in a haystack.

You’ve probably tried:

❌ Cold Emailing — Low response rates & hard to close
❌ Paid Ads — Expensive and low quality leads
❌ SEO — Takes too long to see ROI

These methods "work"...

But they are costing you more than it's worth, especially in today’s economy, where everyone’s strapped for cash and no one has time to create red-hot content or wants to keep spending too much on paid ads.

That’s why we help our customers sign clients and generate leads using LinkedIn.

Within 120 days, our team guarantees to help you:

✅ Unlock new organic revenue and business growth
✅ Generate high-quality leads
✅ Cut down your ad spend
✅ Boost sales efficiency

All that’s left for you to do is close the deal.

Many companies across industries like SEO, CRO, SaaS, and e-commerce have trusted us to sign new clients through LinkedIn.

Our clients typically sign a minimum of 3 clients within 120 days.

We guarantee this. 

Ready to sign more clients?

Book your 15-minute consultation and through the link on my page. 

See you there!

----

If you're still here and want to know a bit about me....


Founder - Acquired Digital. 


I learned my writing trade in the world of journalism. Currently still a Sports Columnist and former Journalist with the award winning local newspaper, The Mayo News, including various freelance work for national media outlets – mainly in print – as well as broadcast work. 

From there I branched in digital marketing - working in SEO and content with Ireland's biggest sport retailer, Intersport Elverys. There I grew their blog to over 13 MILLION organic impressions p/m. 

Interested in Community Development - conducted a research thesis on how Communities in the West of Ireland are utilising Digital Media in their Community Development Projects. 

 Former student Sports Journalist of the Year nominee; I love working with people, both professionally and sportingly, in challenging environments working towards a common goal.

Gaelic Footballer with Balla GAA senior team; passion for all things sport, fitness and golf. .

AI isn't replacing writers.

And it won't anytime soon.

Well, not good writers anyway.  

Yes, AI is advancing fast. Makes our life a hell of a lot easier. But human psychology doesn't move at the same speed.

I'm yet to meet a single person who confidently takes AI output at face value and implements it without checking.

And until that changes, writers are safe.

Better yet, there's a huge opportunity for great writers right now.

Every CEO I work with wants a human managing their content. Your profile. Your brand. Your public face.

These things mean everything to serious business leaders.

I'm working with the CEO of a nine-figure company right now. $1 billion valuation.

This person runs an incredible tech company but doesn't trust AI to handle their content.

They want a human doing it.

They're focused on their public image. Tedious in reviewing every piece.
And that's exactly how it should be.

Your reputation isn't something you outsource to a machine.

You need someone who understands strategy. Someone who gets your voice and emotions. Someone who knows how to position you. 

That's the opportunity.

Ger Flanagan

I Ghostwrite for 8 & 9-Figure CEOs | Founder | Dad | Gaelic Footballer

I talk to CEOs every week.

Same problem every time.

Zero lead generation system.

They rely on referrals. And yes, referrals are great. But they're not enough.

You know what kills founders?

Not knowing where the next client comes from.
Not knowing if you'll hit payroll next month.
Not knowing if you'll need to lay people off.

It's gambling. 

You need a predictable lead generation system that works year-round.

The best person to generate inbound leads for your company isn't your marketing team. It's not your sales team.

It's you.

The CEO. The founder.

People want to see an active founder who cares about growing the business. Who cares about their team. Who cares about their culture.

They don't want to buy from a faceless company.

They want to buy from a person.

If founder-led content isn't your number one lead generation channel, you're leaving money on the table.

If you have no lead generation system at all?

You're gambling with your business.

And that's a bet you'll eventually lose.

If I lost everything tomorrow and had to rebuild on LinkedIn from zero, here's my 30-day plan.

Day 1: Write one niche statement. Not "I help businesses grow." More like "I help B2B SaaS founders book 10+ sales calls monthly through LinkedIn." Position yourself as THE solution for THE problem for THE audience.

Days 1-30: Comment daily on two types of profiles. First, creators in your space with 10k+ followers. Second, 100 people who match your ideal client profile. Add value. Ask questions. Build relationships before you need them.

Days 1-30: Post three times weekly. One post on pain points your clients face. One post sharing a framework or process. One post with a case study or result. Rotate these three formats. Stay consistent.

Days 1-30: One offer. One call-to-action. Every single post. Do not confuse people with multiple services or vague positioning. Solve one problem for one audience.

Most people fail because they post random content with no strategy. 

They talk about everything. They appeal to no one.

Focus beats variety every time.

This approach works. I've used it to help clients go from 0 to 130k impressions monthly and book 2-5 qualified calls weekly.

Consistency and authenticity is the name of the game

Got this DM yesterday from a CEO. 

They're skeptical about LinkedIn services.

Their firm is trying to hit their next growth spurt. Revenue comes from existing relationships, referrals, and some cold pitches.

LinkedIn gets used by the company but not by individual partners.

They want to see results before committing.

This is normal.

There are a lot of people doing this service. And a lot of bluffers.
I fondly remember one group who were taking over the world at one stage.
Nowhere to be seen now.

I was happy to show him results.

They're an international corporate finance firm. M&A. Debt advisory. Hedging. Treasury management.

They serve high value sectors. 

Their business is built on long-term relationships underpinned by trust, respect, and expertise.

This is exactly the type of business where founder-led content thrives.

Why?

Corporate finance is relationship driven. Deals hinge on trust. On expertise. On reputation.

When individual partners build their personal brands on LinkedIn, they become the go-to voice in their sector.

They already have the expertise. Client success stories. Frameworks for structuring deals.

The group uses LinkedIn but the individuals don't?

That's the gap.

Your clients don't want to hear from a logo. They want to hear from the person who's going to advise them on their biggest financial decisions.

When you post frameworks on deal structuring, insights on market conditions, case studies from past transactions, you position yourself as the expert they need.

Because they will always check you out before they hop on a call. 

Referrals are great but unpredictable. Cold pitches work but they're grinding.

Content brings inbound. Qualified prospects who already trust you before the first call.

I’ve come to realise, if you’re constantly talking about how much revenue you’re making on this platform then you’re probably deflecting.

Or talking shit.

Probably both, actually.

Maybe it’s just an Irish thing - gloating about money is seriously uncool.

But some use it as form of social proof, or as a trust builder.

When really, Stevie Wonder could even see what they’re trying to do.

One month into working with a nine figure CEO.

Company valued at $1 billion+.

Here's what I've learned:


1. 𝐏𝐮𝐛𝐥𝐢𝐜 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠
They know the importance of posting on social media. Having a brand. Having a profile.

Engaging with their community. Their staff. Potential investors. New founders. Clients.

A strong public brand today is worth its weight in gold.



2. 𝐓𝐢𝐦𝐞 𝐢𝐬 𝐭𝐡𝐞𝐢𝐫 𝐦𝐨𝐬𝐭 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐚𝐬𝐬𝐞𝐭
Getting 30 minutes on their calendar is not simple.

They get pulled away constantly. You need to be organised. Have your agenda ready. Execute with military precision.

Address their concerns in the time you have. 


3. 𝐓𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐝𝐬 𝐜𝐚𝐫𝐫𝐲 𝐰𝐞𝐢𝐠𝐡𝐭
Posts get thousands of impressions.

When you're a CEO of a nine figure company, people want to hear from you.

You're successful. You're elite. You have huge organic reach and knowledge to share.

It's about getting someone to extract that from you and put it out there.


4. 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐡𝐮𝐦𝐚𝐧
They get stressed. Face challenges every day. Feel heavy emotions.

When you get to know these people, they're incredibly humble.


5. 𝐓𝐡𝐞𝐢𝐫 𝐢𝐧𝐛𝐨𝐱 𝐢𝐬 𝐚 𝐰𝐚𝐫 𝐳𝐨𝐧𝐞
The volume of connection requests is insane.

Everyone and anyone is trying to reach them.

If you're on LinkedIn trying to get leads or build business with a nine figure CEO through cold outreach?

You're wasting your time.

The amount of noise they get daily is eye opening.

--

This is why founder led content works.

When you build your brand, engage your audience, and provide value consistently, people come to you.

If you're a CEO or founder ready to build a LinkedIn presence that attracts the right opportunities instead of chasing them, book a consultation with my team.

We'll show you how we help leaders generate 10+ qualified inbound leads weekly.

JSESSIONID

li_at

My column (rant) this week on how difficult it is to get anyone to volunteer their time to help out these days. A serious issue unless it's tackled.

https://lnkd.in/djFkW43r

Open article: GAA COLUMN: Volunteering needs to be made fashionable again by mayonews.ie

GAA COLUMN: Volunteering needs to be made fashionable again

I ghostwrite for 8 & 9-figure CEOs. One of the common things my clients tell me?

"Prospects keep saying they saw my LinkedIn content. And they loved it."

It's brought up on every call they have. Internal. Sales. Investors. 

People love active CEOs. 

Here's what people miss.

Every potential buyer checks you out on LinkedIn before they reply to your email. Before they accept your connection request. Before they get on a call with you.

If your profile looks terrible, what message does that send?

Your brand looks weak. Your company looks amateur.

And here's the big thing.

You're asking new recruits to put themselves out there for your company. To represent your brand. To build their personal presence.

But the founder won't do it himself?

The CEO won't lead by example?

That's a credibility problem.

Your LinkedIn presence isn't optional anymore. It's your reputation on display.

And everyone is watching.

Stop starting your LinkedIn DMs with "Hi [first name], Thanks for connecting."

You're killing your chances before you even begin.

When someone opens your message and sees that line their brain switches off and their eyes roll.

They've seen it 47 times already this week.

They know a pitch is coming.

And they're already scrolling past before they finish reading.

You lost them in 6 words, which is impressive. 

Most people think they're being polite or professional with that opening.

What you're doing is broadcasting "This is a generic sales message and I'm about to waste your time."

So what should you do instead?

Talk to them like you'd talk to someone you met at a conference. Skip the formal introduction.

Go straight into something you noticed about them.

Reference their recent post. Mention a mutual connection. Comment on their company news.

Make it conversational, not transactional.

Here's what this looks like in practice:

"Love the post about owning up to mistakes. Takes guts to admit that publicly. Hello from Dublin and great to connect. Quick question: what's your team using for CRM these days?"

I used this template for one client and booked 3 calls in the past 5 days alone. 

No "thanks for connecting."

No stiff formality.

Just a real human having a real conversation.

The goal is to make them forget they're reading an outreach message.

When you open with something personal and relevant, people actually respond.

When you open with corporate small talk, they delete.

Your first line determines everything.

Make it count.

I help CEOs book 2-5 sales calls every week through LinkedIn.

Here's the content framework we use. 

Everyone has opinions about content on LinkedIn.

Some love it. Some hate it. Some fall in and out of love with it.

But if you want to build an audience, here's what works.

Post 2 to 3 times per week. Meaty posts. Lots of detail. 

And focus on these three types of content:

1. Frameworks
Give away your expertise.
Write detailed content on how to solve the specific pain points you handle for your customers.
Lots of meat on the bones. Your secret sauce. The stuff you charge for.
Don't worry about length. If it's quality, people will read it.

2. Pain Points
Speak directly to what your ideal client is experiencing.
Trigger what they're thinking. What they're suffering through. What keeps them up at night.
Position yourself as someone who provides the solution.
Here's the cheat code: look back through your sales calls. Your internal team calls. Your client calls.
Review those transcripts and write content from what they say.
It's so easy to do.

3. Case Studies
Interview your clients. Focus on wins.
But don't ignore losses. There are learnings there and people want to learn.
Try your best to get the person to agree to put a face on their testimonial or case study.
That adds massive value.

And if you're not a writer but you have expertise?

Use Loom.

Record videos of your frameworks. Your analysis. Different work you're doing that provides value.

You don't have to be a great writer to create content.

You just have to be an expert at what you do.

If you're a CEO or founder who wants help building a systematic LinkedIn content strategy that generates qualified leads every week, book a consultation with my team.

We'll show you exactly how we're helping leaders turn their expertise into revenue.

Anyone use the prospecting tool leadbuckets.co? 

Signed up and paid last week for a trial as it seemed a decent tool. I registered and it took my money no problem, but I can't get past the log-in step now (see video). 

Just continues like this forever. Emailed their support multiple times and have got crickets back. 

Did I not pay enough attention to caveat emptor? Or has anyone had any dealings with them?

taplio

Ger Flanagan's Linkedin Analytics

Ger Flanagan

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taplio

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Ger Flanagan

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Ready to grow your LinkedIn presence?

Ger Flanagan's Linkedin Analytics

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