House of Digital - HoD

Chief Strategy & Operations Officer (CSO)

Advisor

Innovamat

Head of Institutional Relations Mexico

Institutional Relations Colombia & Ecuador

Regional Manager Colombia & Ecuador

Country Launcher

Head Of Finance

Chief Financial Officer

MAM ORIGINALS

MAM ORIGINALS is a fashion company, with sustainable and ethical values. Continuously innovating and working with quality materials to create unique timepieces. My roles:
-Balance Sheet and P&L. 
-Budget and Cash flow management. 
-Revise processes and optimize systems.
-Investors reporting.

Universitat de Barcelona

Preparation for the university debate leagues on public speaking and strategies on argumentations.

Public Speaking and Debate Instructor

SMADEX

Smadex is a mobile advertising company with a state-of-the-art DSP technology that helps advertisers achieve their goals with performance and branding campaigns.
My roles:
-Manage integration with new finance processes. 
-Cash Flow management. 
-Accounting software management. 
-Supervision of accounting issues. 
-AR and AP management. 
-Multicurrency operations. 
-Auditing.

Smadex is a mobile advertising company with a state-of-the-art DSP technology that helps advertisers achieve their goals with performance and branding campaings.
My roles:
-Accounting software to manage receivables, payables, balance sheets and cash-flow. 
-Banks strategies for multi-currency. 
-Present accounting issues and improve control process.
-Work hand to hand on auditing. 
-Actualize and revise the balance sheet under GAAP for acquisition process. 
-Manage onboarding of new employees.
-Improve social networks strategy.

Accounting Executive

Ski Time 

From Blog to Business

Ski Time began its journey in November 2011 as a passion project—a blog dedicated to skiing. The initial aim was simple: to share teaching resources for learning how to ski and provide in-depth information about the skiing sector in Catalonia and Spain.

By September 2014, fueled by enthusiasm and a loan, Ski Time transformed into a business. It expanded its scope with an e-commerce platform offering skiing equipment and workshops, making skiing more accessible to enthusiasts.

My love for the sport led to organizing Snowfest Espot in 2015, 2016 and 2017—a university skiing competition held at Espot Esquí, bringing together young skiers and fostering a community around the sport.

However, after years of pivoting, Ski Time closed its operations in 2017.

Entrepreneur

Restaurant

Experience in diferents restaurant, stall in the beach and bars during weekends, summers and holidays:
-Celler de Can Barri (Bigues i Riells) 2016
-Medasia Fusion Lounge and Medasia Playa (Sliema, Malta); Supervise 1-3 runners. Teached wine types. Developped and improved the handies system. Scheduled the reservations on the restaurant.
-The Port House Ibericos (Dublin,Ireland) 2011.
-Xiringuito Calima (El Masnou). 2010
-Shakee bar (Aribau, Barcelona) 2009-2010
-Ottavio (Diagonal Mar, Barcelona). 2008
-Xiringuito Menyo (El Masnou). 2006-2008
-El 33 (El Masnou). 2007

Bar Waiter

Locations Valletta

Summer job in Malta, on letting department, even on commercial premisses and residential.

Real State agent

Escola Esquí Espot

• Instructed skiing at CEPS ski club and Escola Esquí Espot during weekends and holidays.
• Managed the development of Facebook page and online strategy for ski school.
• Enhanced student engagement and satisfaction through personalized coaching and feedback.

Skiing Instructor

Endesa

In my role as a Sales Representative at Endesa, I was responsible for persuading households to switch their energy contracts from Gas Natural to Endesa. By creating trust and showcasing the benefits of our services, I successfully increased Endesa's customer base and achieved a high conversion rate.

Sales Representative

With over a decade of experience in the startup ecosystem, I specialize in driving growth, operational excellence, and strategic innovation across EdTech, digital advertising and sports industry.

Since September 2024, I’ve served as Chief Strategy & Operations Officer at House of Digital, leading strategic initiatives and scalable expansion. Previously, as an Advisor (2023–2024), I guided its growth trajectory, establishing a foundation for success regarding financials aspects.

At Innovamat (2020–2024), I managed financial operations and expanded into Ecuador, Colombia, and Mexico, supporting its mission to transform mathematics education. At Smadex (2017–2020), I oversaw financials and contributed to a successful M&A process. My entrepreneurial journey began with Ski Time (2013–2018), where I gained invaluable experience.

I thrive at aligning strategy with execution to deliver impactful results.

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