Geri Silver

LinkedIn

I lead programs and large-scale projects to grow news, creators, and community on LinkedIn. My work includes developing product strategies; running A/B tests; leading teamwide experimentation, feedback, and adoption of new tools and products; and go-to-market planning for news and creator experiences.

Senior Program Manager, Editorial Products and Programs

Senior Creator Manager, Product Strategy

Creator Manager, Product Strategy

Quora

Working closely with the Product team and reporting to the Chief Revenue Officer, I led efforts to grow and nurture Quora's creator community. 

In August 2021, Quora released a new slate of monetization tools for writers, expanding the company's footprint into the creator economy. I played a large role in Quora's monetization go-to-market strategy, leading competitive research, outreach programs, writer meetups, and the creation and maintenance of community forums and resources. As a team lead, I managed 4 Program Managers responsible for growing, engaging, and retaining talented creators on the platform. My work intersected heavily with Product as we leveraged creator and member insights to guide the product roadmap, including UX copy, feature prioritization, and go-to-market strategy.

Strategic Program Manager - Creator & Community Growth

TodayTix Group

Led regional partnerships and partner marketing for a growing arts ticketing startup, scaling regional partnerships from 150 to 1,500+ venues during my tenure. 

I was responsible for forging new venue and production partnerships in several major US cities, providing strategic account servicing to top partners including Hamilton, The John F. Kennedy Center for the Performing Arts, Center Theatre Group, and BroadwaySF. I oversaw merchandising, growth strategy, and ticket sales in 8+ new geographies, eventually leading a team of regional managers as the company's footprint grew in cities like SF, LA, DC, and Chicago. 

I also managed the launch and continued iterations of citywide "Theatre Week" campaigns in DC, Philadelphia, and the SF Bay Area, conceived in strategic partnerships with local organizations including theatreWashington, Theatre Philadelphia, Theatre Bay Area, DestinationDC, and SF Travel. These campaigns attracted an outsized volume of new patrons to local theaters and generated wide PR and marketing reach via out of home and digital campaigns, in-person activations, and coverage in major publications.

Senior Director of Partnership Strategy

Director of Partnership Strategy

Senior Partnerships Manager

Partnerships and Marketing Manager

We Are The Tigers: A New Musical

Lead producer of world premiere musical at the Hudson Backstage Theatre in Los Angeles, winner of the Ovation Award for Best Score and nominee for Best Musical and Best Music Direction.

Lead Producer

The Paley Center for Media

At the nonprofit Paley Center for Media, I managed various curatorial and logistical aspects of 30+ events for the Paley Media Council, the organization's invitation-only membership community for media industry leaders and executives. My work included member prospecting; event marketing via email, social media, YouTube, web landing pages and onsite collateral; speaker outreach and preparation; sponsor relationship management; and managing onsite logistics with multiple vendors. Events attracted over 5,000 members and featured prominent voices including Angelina Jolie, Norman Lear, and leading executives from Netflix, NBC, BET, NBA, and more.

Associate Program Producer

Alchemation

Assisted a Broadway producer through different phases of development and production for his roster of shows, including new Broadway and off-Broadway shows and a web series.

Assistant

Break A Leg Management

Supported the operations of a boutique talent agency including client submissions, audition scheduling, and booking. I also had the joyful opportunity of assisting the agency's local organization that offered free performing arts classes to children.

Talent Management Intern

creators, community, and products @ LinkedIn

I've been following my love and curiosity for the arts, media and technology for the past 10+ years, wearing the hats of producer, marketer and partnerships director before landing here at LinkedIn. Now as part of LinkedIn's Editorial team, I lead programs to support and grow the community of experts, creators and leaders who share on the platform.

And because we're all more than just our job titles: I'm also a Seattleite (formerly NYC and LA), a dog mom, a big fiction reader, an avid theatergoer, and a craft fair enthusiast. I've also seen every episode of Shark Tank.

Sr. Growth & Product Strategy Manager (Creators + News)

As part of the Editorial Insights & Growth team, I work on products and projects that enable, empower, and amplify the valuable knowledge shared on LinkedIn.

Taplio

Geri Silver's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Geri Silver's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Geri Silver's Linkedin Analytics