Duoc UC

Business School Director

Profesor de la asignatura Mercados Financieros para alumnos de 1ero año de Administración de Empresas mención Finanzas.

Professor

Germarketero SpA

Growth Marketing Consultant | Business Developer | Entrepreneurship and Value Proposition | Personal Finance

Description:

- I do business consulting to individuals with their personal finances.
- I provide consulting services to people with business ideas as well as to small businesses already in operation.
- I transfer all my theoretical and practical experience for the generation of added and differentiated value for SMEs, analyzing from the business idea, testing it in the market (PMV), applying and teaching Lean Startup methodology (Canvas Model) and creation of Business Plan (PDN).
- I teach SCRUM methodology for the creation of new projects, products or services.
- Strategic consulting in Growth Marketing, where the following points are analyzed:
* Brand definition
* SMART Objectives
* Target
* Value Proposition Analysis
* Business Model Canvas
* Buyer Persona
* Road Map Journey
* Buyer Retention
* Growth Tactics (inbound + growth)
* Email Marketing
* Social Media Strategies in Growth Marketing
* Google Ads in Growth Marketing
* SEO in Growth Marketing
* Landing Page Optimization
* Psychology of Growth Marketing
* Master Class in LinkedIn B2B - B2C 


Achievements:

- I helped to create new companies
- All the companies I mentored managed to increase their sales.
- More than 100 companies advised
- Here are some testimonials: https://www.germangonzalezf.com/que-hago

Consultor 

BancoEstado

Representative of the Transactional Business Management for Small, Medium and Large Companies in the Northern Zone of Chile. In charge of client portfolios in Arica, Iquique, Calama and Antofagasta.

Main achievements:
- Management representative for the entire Norte Grande and responsible for sales in the business area (payment and collection products).
- Responsible for the management and realization of external sales.
- Development and implementation of market positioning consolidation strategies.
- Optimization of the portfolio of products and services (crossing of products with Banca Personas; consumer loans, mortgages, investments, insurance, financial advice, among others).
- Access to new markets (new segmented banking clients).
- Development of processes and sales structures; database analysis and reports, KPI's and Dashboards.
- Throughout 2018, I was in charge of the Coquimbo Region.

Management Representative

Commercial Executive of Institutional Banking. Managing Government clients in the Coquimbo, Los Ríos and Los Lagos Region.

Main achievements:
- I was able to serve state clients such as Municipalities, Municipal Corporations, Regional Hospitals, Health Services, Regional Governments and Municipalities.
- I was in charge of being the direct link between the bank and the main local authorities, such as Municipal Directors, Mayors, Governors and Intendants.
- I managed to retain large clients such as the municipalities of Panguipulli, Puerto Montt, Ancud and Castro.
- I was in charge of leading the public bidding process through the Public Market portal, awarding us as a bank the tenders of the Municipalities of Valdivia, Coquimbo and the Gabriel González Videla de La Serena Corporation.
- Led the negotiation process for the creation of BancoEstado branches in the communes of Canela, Futrono and Quemchi.
- I had the opportunity to be the first commercial executive to visit the towns of Chaitén, Futaleufú and Palena.

Commercial Executive

Instituto Profesional AIEP

Soy profesor universitario del Instituto Profesional AIEP para la Escuela de Negocios Santiago Norte en modalidad PEV (Vespertino). 

Me encuentro realizando el módulo "Taller de Marketing" para alumnos de la carrera Técnico en Administración de Empresas.

- Definición de Marketing
- Rol del Marketing en la empresa
- Marketing Estratégico y Operativo
- Industria y Mercado
- Segmentación de Mercado
- Posicionamiento de Mercado
- Marketing Mix
- Plan de Marketing

Profesor Universitario

AIEP

Professor of the "Market Analysis" chair for 2nd year students of the Business Administration major in Marketing.

Achievements:
- Be able to teach classes in the evening mode
- Topics covered: industry vs market, segmentation, positioning, Marketing Plan

Universidad Andrés Bello

Professor at the Andrés Bello University, Viña del Mar headquarters for the Evening Law School, giving the Macroeconomics chairs.

Achievements:
- Being able to teach a branch of economics to law students (quite a challenge)
- Topics covered: growth, unemployment, IS - LM.

University Professor

CorpBanca

Commercial Executive Cash Management of the Business Segment (small, medium and large) of the Valparaíso Region, Libertador Bernardo O'Higgins and Maule. I was responsible for leading commercial strategies for Cash Management services, achieving expected profitability with product crossover and managing seen balances.

Main achievements:
- I had to take on the challenge of assuming this position since before there was no specialist executive for this entire area since everything was attended from Santiago.
- I was in charge of the administration of more than 2500 companies in 3 regions, making the bank's business profitable, by selling services to manage the income and expenses of their cash flows.
- I had to serve more than 35 commercial executives.
- I was in charge of loyalty and retention of important bank clients.
- I was able to meet the expectations and objectives set by the Headquarters.

Executive Cash Management

Universidad Andres Bello

Teacher at the Andrés Bello National University, Viña del Mar headquarters. I gave two General Training courses, called "What every student should know about Administration in General" and "Let's Learn from Money".

Course description "What every student should know about Administration in General":
- Mention a course that explains the basics of business administration, finance, marketing, human resources, and economics. The main objective of this course was that students who are not related to a career in order to the business area know a little more about what or what are the functions of an administrator.

Main achievement:
- To be able to relate students from different careers in order to promote camaraderie and teamwork.

Course description "Let's Learn from Money"
- This course makes mention of the importance of money, knowing who does it, how much it is worth, how it is administered, among others. It happens with money, that students from different careers will have to work with money tomorrow and the objective of this course was for them to have more knowledge about money management.

Main achievement:
- To be able to relate students from different careers in order to promote camaraderie and teamwork.

Assistant professor of the Chair of Microeconomics and Macroeconomics, Business Administration and Marketing, where real Marketing plans were developed for small businesses in the Valparaíso Region

Assistant Professor

Executive Cash Management of Medium and Large Banking Companies in the Quinta Cordillera area; Quillota, San Felipe and Los Andes. I was in charge of managing the cash flows of companies, with an emphasis on payment of salaries, suppliers, fees, dividends, VAT, Previred, quotes, collections, etc.

Very good interpersonal relationships and great ability to work as a team, with leadership in each of the efforts made, being recognized by my own teammates.

Main achievements:
- I had to take on the challenge of assuming this position since before there was no specialist executive in this area.
- Build loyalty and retain important bank clients.
- Advise them in the administration of their cash flows.
- Comply with the expectations and objectives set by the Headquarters
- Cover the Quinta Costa area; With Con, Viña del Mar, Valparaíso and Litoral Central. This allowed me to cover the entire region of Valparaíso at my expense.

Banco Santander

Transactional Executive of Banco Santander for 3 months due to a replacement of a post natal.

Main achievements:

- I had to advise clients with the administration of their cash flows.
- I was in charge of the commercial advice of the portfolio of the metropolitan area with products such as Payment of Remunerations, VAT Suppliers, Previred, to make profitable the balances seen from clients and increase the bank's profit.
- Responsible for the maintenance, acquisition and retention of customers assigned to the segment.

💡 I am passionate about helping in matters of Business Development, Marketing, Entrepreneurship and Education.

I also love technology and the perfect mix would be technology education (). 

I currently consider myself lucky, want to know why?

➡️ I have an exciting and challenging job... I tell you a little bit more:

✅ I work as a Career Manager.

✅ I am a teacher

✅ I help companies in my spare time to position themselves in a better way through Growth Marketing technique.


More about me:

📍 I am very honest and transparent. You can trust me.
📍 I consider myself to be very go-getter... Always looking for the infinite derivative.
📍 I see opportunities where others see shortcomings or lacks.
📍 Transformer of people... would be my best definition as a leader.
📍 At times nerdy, I take it on 🤓 What will I learn new today?
📍 Always helping others, in every field.
📍 As a volunteer I have a monthly Blog where I help people and entrepreneurs. do you want to visit it? https://www.germangonzalezf.com/blog 

Do you need to contact me? I leave you my details:

📲 + 𝟱𝟲𝟲𝟵𝟵𝟴𝟰𝟰 𝟲𝟮𝟵𝟵 // 📧 𝗴𝗴𝗼𝗻𝘇𝗮𝗳𝗲𝗿@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺

Taplio

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Germán González Fernández's Linkedin Analytics

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