4Labs Digital

● Oversee an email list for one of the world's most popular music marketplaces, managing over 6 million contacts.
● Revamped and updated the email marketing strategy, resulting in the implementation of 15 new automation flows, 8 single send flows, weekly email list cleaning, and increased open rates from 30% to 55% - 70%.
● Generated over six figures in revenue through targeted email marketing campaigns.
● Revamped in-app and push notification systems, creating 8 unique automation flows for each, and implementing weekly revenue-focused single sends, resulting in a 10% increase in marketplace sales in Q1 FY2024, surpassing the goal of a 7% increase.
● Resurrected and revamped the company blog to drive additional revenue by deploying 2 unique blogs per week focused on company updates, product verticals, and revenue generation, and repurposing blog content for social media and email marketing campaigns.

Head of Email Marketing

Wachsman

● Oversaw key client accounts in the Web3 sector, ensuring top-notch service delivery across digital marketing channels including social media, paid advertising, and media buying.
● Acted as the primary liaison between Wachsman and our top-tier clients, consistently achieving high client satisfaction ratings and building long-term, trust-based relationships.
● Conceptualized and spearheaded a comprehensive 5-month go-to-market strategy for a prominent Web3 client. Orchestrated cross-departmental collaboration, from planning and content creation to successful execution, resulting in significant market traction and achieving all defined milestones.
● Architected and implemented all of Wachsman's internal systems, establishing robust standard operating procedures and a streamlined file structure. This foundational work has greatly enhanced team efficiency, ensured consistent service quality, and fostered a culture of organizational excellence across the agency.
● Spearheaded the onboarding and training of newly hired account leads, ensuring seamless integration into Wachsman's work culture. Further championed the professional development of our social media managers, imparting best practices, refining copy standards, and elevating reactive posting techniques, resulting in enhanced brand voice consistency and audience engagement.

Account Lead

Cointelegraph

Head of Content Marketing & NFTs at CT Studio, a wing of Cointelegraph.

Head of Content Marketing & NFTs

● Led all editorial efforts for the Cristobal Balenciaga: To The Moon NFT drop ($380K+ in total volume)
● Lead an editorial team of writers, copy editors, and content editors
● Conceptualize, implement and deploy content roadmaps for all Web3 retainer clients
● Liaise with multiple clients, team members, and stakeholders to ensure the best possible deliverables
● Assist in creating the narrative for all high-end NFT projects
● Coordinate and facilitate crucial tasks such as editorial website updates, whitepaper revamps, and the creation of crisis communication documents

Head Of Content Marketing

Bang Clothes, Corp

● Manage daily marketing strategies with paid ads (Google, Facebook, Pinterest, Adroll)
● Direct product innovation and improvement through user data and A/B testing
● Lead the marketing & development team resulting in seamless workflow
● Implement weekly updates to the storefront for maximum ROI
● Increased Google PPC by five-fold due to optimization of website SEO keyword research
● Generated over $100,000 in revenue within the first six months

Head of Marketing/Product Manager

Gromo Marketing

● Built and maintain a social media marketing agency start-up
● Designed & developed the company website, business plan and budget
● Scaled the company and hired three employees
● Collectively generated seven-figure returns for all past and existing clients
● Collectively generated over 1 million clicks for all clients

Founder/Head of Operations

Primate Co

● Oversaw product quality control and fulfillment resulting in 35% reduction in expenses
● Redesigned entire marketing strategy resulting in a six-figure monthly revenue stream
● Improved the quality of the product by conducting consumer surveys to garner constructive feedback
● Led marketing and software engineering team to ensure success of overall company

Product Manager

Mcdodo Tech

● Supervised product quality control and led product innovations resulting in 57% year-on-year increase in sales
● Ran critical monthly A/B tests to ensure a premium product
● Designed, developed and maintained the company website
● Implemented a unique marketing strategy resulting in a six-figure monthly revenue stream for over a year

Hello! I'm Gerya Freitas, a native of São Paulo, Brazil, and currently residing in Miami, FL. With extensive experience in email marketing, product management, project management, e-commerce, and content marketing, I am currently the Head of Email Marketing at a fast-paced digital marketing agency with over 35 employees, driving innovative strategies that boost engagement and revenue.

My journey has been marked by a passion for crafting compelling email campaigns, optimizing product workflows, and leading projects that deliver measurable results. I thrive in dynamic environments where creativity meets data-driven decision-making, and I am dedicated to building meaningful connections and fostering growth.

Let's connect and explore opportunities to collaborate and innovate in the digital marketing landscape!

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