Ghazal(Q) Jenab

Arisa Art and Technology

Design Consultant

Monsters Aliens Robots Zombies

• Conducted user-centric research to define target audience for AI-based product in dubbing industry.
• Collaborated with engineers and AI researchers to simplify complex workflows into user-friendly product concept.

Senior Product Designer

LlamaZOO Interactive Inc.

The LlamaZOO platform visualizes geospatial, engineering, and IIoT data in context for actionable Spatial Business Intelligence.

● Digital Twin Software Design:

Designed complex features for digital twin software, enabling real-time remote monitoring of physical environments.
Conducted design workshops to translate 2D user flows into immersive 3D experiences for HoloLens users.
Developed custom components based on mixed reality toolkit (MRTK) guidelines.
Collaborated closely with the development team to hand-off signed-off designs and over saw the correct implementation of the UI designs. 

● User Experience Refinement:

Collaborated with key stakeholders and subject matter experts to refine UX flows and implementing design thinking process and enhanced user experience.
Utilized feedback to improve the usability and functionality of digital twin software.

● Design System Management:

Managed the design library for all products, ensuring consistency across the platform and creating custom, ready to use UI components .
Maintained and executed designs using the LlamaZOO Design System in Figma.

● Prototyping and Custom Tools:

Created low, mid, and high-fidelity prototypes and wireframes for desktop, AR, and VR platforms.
Designed custom tools, including 3D digital tours and attribute editors, to enhance the LlamaZOO platform's functionality.

● Solo Design Leadership:

Solely led design efforts and workshops during the Senior Designer's maternity leave.
Played a pivotal role in turning clarity software applications into a Hololens 2-compatible platform.

Product Designer

East Van Showcase

With the goal of bringing back the magic of East Van Showcase film festival back to the community during the dark times of Covid-19 the team decided to rebuild the experience into a 3D virtual environment for the awards ceremony.
Collaborated with filmmakers and the community to plan and execute festival events, ensuring seamless coordination and successful outcomes.

Effectively managed a team of 3D artists, overseeing the delivery of assets in alignment with the established schedule and quality standards.

Assisted the Director in conceptualizing the virtual festival's environment, contributing to the development of a captivating and immersive vision.

Maintained close communication with the lead designer to convey and implement the festival's creative vision across all aspects of the event.

Assistant Director

Hammer & Tong

Prototyping and Testing:

Sketched, wireframed, and developed prototypes for virtual reality (VR) and augmented reality (AR) experiences.
Conducted qualitative and quantitative user tests to refine user experiences.
Paper prototyped experience flows for qualitative user testing purposes.
User-Centered Design:

Shared user test results and feedback with the Tech team to guide design decisions for better implementation.

Asset Communication:

Created 3D models of basic assets to enhance communication of design ideas efficiently.
Art Production and Ideation:

Conducted brainstorming sessions and workshops to foster a user-centered design and design thinking culture within the team.

Leadership and Training:
Trained interns and junior designers for building wireframes using design thinking process.

UX Designer

Advanced Intelligent Systems Inc.

Innovative Robotic Concept: Pioneered the concept of the CartPuller robot, leading to the successful patent application.

Detailed 3D Modeling: Created intricate 3D models of the CartPuller robot, facilitating a deeper understanding of its design and functionality.

Branded Presentation Template: Developed a professional and on-brand presentation template for the company, enhancing visual consistency in communication materials.

User-Centric Application Design for IOS tablets : Crafted a user-centered UX flow, Prototyping and assets creation for the AIS IOS application using adobe XD tailored to the needs of the BigTop robot, optimizing the user experience and productivity.

YDX Innovation 

Miigo is an interactive toy companion that demonstrates emotion recognition for children with autism. 
Designed the look and feel of the toy.
Developed user test for a variety of user friendly fabrics for the toy.
Contributed to the user research  and storyboarding process.
Built various prototypes and iterations.

Industrial Designer

Centre for Digital Media

The course offers a comprehensive exploration of various User Experience (UX) topics, encompassing everything from design research and heuristics evaluations to the intricacies of wireframing and prototyping.
Course Material Management: Organized course materials, ensuring they were readily accessible for students.
Facilitated Group Activities: Offered guidance and support during group activities, fostering collaboration and teamwork among students.

Assistant User Experience Instructor

My Viva Inc. 

Your Viva, a gamified iPhone Location based Augmented Reality application, helps its target market by introducing them to low barrier physical activities. 
Conducted qualitative and quantitative research to tackle the problem and understand the audience.
Researched for practical methods of habit forming products.
Contributed to the Game design Process.
Sketched, Wireframed and built prototypes and conducted user tests.

User Experience Designer/ User researcher

CAST (Center of Advanced Systems and Technologies)

Research and Design:

Conducted in-depth research on the historical evolution of humanoid robot body design.
Designed the concept and character profiles for robots, fostering unique identities.
Prototyped robot shells to identify and address design flaws for enhanced functionality.
3D Modeling and Production:

Utilized 3D modeling using techniques to create detailed robot parts for 3D printing and production using Solidworks.
Team Leadership:

Successfully managed a team of three members, fostering collaboration and efficiency.
Promotion and Storytelling:

Developed 3D models for the SURENA mini humanoid robot, contributing to its design and prototyping.
Employed storytelling as a strategic approach to promote SURENA robots, presenting them as relatable and diverse superheroes.
Aimed to increase children's interest in robotics by positioning the robots as national heroes.

Head of Industrial Design team

Hi, I’m Ghazal, a product designer with a background in both tangible and digital design. I hold a Bachelor’s degree in Industrial Design and a Master’s in Digital Media.

I love exploring user pain points from fresh perspectives, finding unique and unconventional solutions that truly make an impact.

I’m especially passionate about the XR and AI industries and how emerging technologies can transform SaaS tools to bring people closer together.

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