Devsinc

Director of Product Studio

PakWheels.com

At PakWheels, I manage a team of product managers, designers, and SEO experts. We engage in strategic experiments to meet growth targets, emphasizing collaboration with stakeholders at all levels.

Head of Product

Fitcy Health

I led a team to develop new features and improve the user experience for the online mental health care platform. By implementing product optimizations and enhancements, we achieved a 20% increase in user engagement and a remarkable 15% boost in conversion rate.

oladoc.com

oladoc is Pakistan's biggest healthcare platform with a suite of products for both doctors and patients. With more than 25,000 doctors on the platform, oladoc serves millions of users to search for doctors and book appointments online. 

Following is a brief overview of the things I do/did at oladoc:

- Achieved 10x organic growth in user acquisition
- Improved conversion rate by more than 50% 
- Improved user retention by 30%
- Steered product strategy, roadmap, priorities, plans, and execution 
- Worked with sales and marketing to understand the market potential and competitive landscape

Product Manager

CareMed Specialty Pharmacy

CareMed is a US-based Specialty Pharmacy company which offers Saas based solutions to the US healthcare sector. Following are few products that I worked on:
- Salesdoor (a Saas healthcare CRM solution)
- GoRx.org (a website to find and compare drug prices and avail discounts on prescriptions in the USA) 
- Automated Pre-Certification
- Created an information processing tool to automatically fetch and populate patient data to insurance reimbursement forms
- Reduced data entry time by 80%
- Patient Eligibility (a tool to automate patient medical benefits investigation)

Technical Product Manager

Suitposh

A web-based product, enabling users to design clothes online in real-time.

Co-Founder

Punjab Information Technology Board

Worked with the government to analyze, propose, develop, and deploy solutions to solve problems of governance and service delivery in the Public Sector. I worked with the following public departments at PITB:
- Punjab Board of Investment and Trade(PBIT) (Performance management system to track foreign investments and MOUs for PBIT)
- Punjab Power Development Board(PPDB) (Project development monitoring system for China Pakistan Economic Corridor(CPEC))
- Law and Parliamentary Affairs Department Punjab (Punjab/KPK/Balochistan Law Portal)
- Punjab Police (Implementation of the stolen vehicle verification system)
- NIM, MCMC, NMC (Training of public officers for better delivery using Android apps, Google Maps, and
Web services)

Program Officer

Lahore University of Management Sciences

Technology for People Initiative (TPI) is a non-profit centre for applied research based at the Lahore University of Management Sciences (LUMS). TPI focuses on leveraging technology to catalyse development in the public sector; improve service delivery and inform policy decisions to facilitate good governance.

- Punjab Police: GIS based crime mapping tool for smart monitoring and prevention of crime using hot spot policing, adapted by Punjab Police and Dubai Police. (developed in PHP)
https://www.dawn.com/news/1040171
https://tribune.com.pk/story/591618/smart-policing-police-learn-to-use-digital-mapping-to-tackle-crime/
https://www.dawn.com/news/1331739
- Punjab Education Department: MIS for low cost attendance monitoring of teachers of public schools in Punjab. (developed in PHP)

Research and Development Fellow

I’m a Director of Product with 12+ years in building impactful, user-centered solutions. At Devsinc, I lead our Product Studio, helping startups and enterprises identify the right problems and design tailored solutions for the right audiences.

My experience includes leading product strategy at PakWheels.com and transforming oladoc.com, achieving a 10x growth. 

I consult with startups and enterprises, manage roadmaps and agile processes, and stay active in the product community. With 4,000+ LinkedIn followers, I share insights and mentor young professionals to break into and succeed in product management.

My goal: to build products that make a lasting impact.

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